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Everything Announced At WWDC17

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apple, ios 11, wwdc, wwdc 2017, apple wwdc 2017, apple wwdc, ios 11 beta, aaple news, siri, wwdc 17, apple watchOS 4, apple watchOS 4 new features, apple watchOS key features, apple watchOS 4 launch, Apple WWDC 2017 announcements, startupstories, startup stories india, startup stories, apple homepod, macbook pro, imac, ipad pro

iOS 11:
The iOS 11 will be launched later this year approximately at the same time as the new iPhone. With 375 million devices using Siri every month, the Apple assistant will get a major upgrade. This next update will give Siri deep learning capabilities such as contextual learning and predictive suggestions. The camera app will also be upgraded and will save pictures with a compression technique that uses less space on the device. Third party apps will now be able to access Apple Music directly and save discovered songs to your library automatically.

Apple HomePod:


Apple announced its own competitor to Amazon Echo and Google Home! In a bid to shake things up, Apple’s voice-enabled smart speaker HomePod was launched at the annual developer’s conference.
The HomePod can do pretty much everything that Google Home and Amazon Echo offers, but with a better sound quality. Apple’s worldwide head of marketing, Phil Schiller explained how the speaker can analyze the song it’s playing, detect the surfaces around it and adjust the output accordingly.

MacBook Pro:


While the basic design of the MacBook Pro remains untouched, all MacBook models will receive processor upgrades. The high end 15 inch MacBook Pro will now be available with seventh generation Core i7 processors that range from 2.8 GHz quad core to 3.1 GHz quad-core variants. The laptops will also have the faster storage capacity that will mean faster overall performance than the previous generations. The 13 inch MacBook Pro will also get a revamp with dual core i5 processors. The other MacBooks will also have minor processor upgrades to keep up with the other products.

iMac:


The new iMac will be packed with seventh gen Intel Core i7 and i5 Kaby Lake chips processors, Radeon Pro 500 series graphics, 5 k and 4 k display with 8 GB and 4 GB dedicated VRAM respectively with up to 4.2 GHz processing speed. The new updates focus on delivering faster results, especially when using processor-intensive applications like the Final Cut Pro. Apple has also upgraded the storage with the Fusion Drive with a fast flash storage for frequently used apps and files and a high capacity hard drive for everything else. The new iMac boasts of brighter retina display and the ability to reproduce as many as 1 Billion colors.

macOS High Sierra:
The macOS will be launched later this year and introduce new core technologies such as a new file system and better VR support. The new file system will enable the Macs to move to a proper modern file system that will ease changing and inspecting large files.

Virtual Reality:
Metal VR will make its debut on iMac. Metal will have the ability to edit 360° videos in apps like Final Cut Pro and create cutting-edge 3D VR content and HTC Vive is the headset of choice.

iPad Pro:
Apple released a new 10.5 inch iPad Pro that is largely similar to its 9.7 inch iPad. These tablets will be powered by the A10X Fusion chips and 12 core graphics with True Tone display features to alter the color and brightness according to the ambient light temperature. They will now also have a 64 GB storage option which can be increased to 512GB.

These were the major announcements in the keynote speech along with the upgrades to Apple Tv and Apple Watch OS4.

Let us know what you think in the comments below or write to us at [email protected]

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Apple Ordered to Pay €13 Billion in Back Taxes to Ireland by EU’s Top Court!

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In a significant ruling, the European Court of Justice (ECJ) has ordered Apple to repay €13 billion ($14 billion) in back taxes to Ireland, affirming a 2016 European Commission decision that Apple received illegal state aid from the Irish government. This ruling concludes a lengthy legal battle that began in 2014 when the Commission initiated an investigation into Apple’s tax practices in Ireland, where the company has its European headquarters.

Background of the Case

The European Commission’s investigation revealed that Apple benefited from two tax rulings in 1991 and 2007, which allowed the company to significantly reduce its effective tax rate in Ireland—from 1% in 2003 to just 0.005% in 2014. The Commission determined that these arrangements constituted unlawful state aid, prompting it to instruct Ireland to recover the unpaid taxes from Apple.

Legal Proceedings

Initially, in 2020, the EU General Court sided with Apple, overturning the Commission’s ruling by stating that it had not adequately proven that Apple received a selective tax advantage. However, the Commission appealed this decision, leading to the recent ECJ ruling that reinstated the original order for Apple to repay the taxes.

Apple’s Response

In response to the ruling, Apple expressed disappointment, asserting that it has always paid the taxes owed in accordance with international law and that the income in question had already been taxed in the U.S. The company maintained that the case was not about the amount of tax owed but rather about which government had the right to collect it. Apple emphasized its role as a significant taxpayer and contributor to economic growth in Europe.

Implications for Ireland and the EU

This ruling is seen as a setback for Ireland, which has positioned itself as a favorable location for multinational corporations due to its low corporate tax rates. The Irish government has contested the need for Apple to repay these taxes, arguing that such arrangements are essential for attracting foreign investment. The ECJ’s decision, however, reinforces the European Commission’s efforts to eliminate preferential tax deals that give certain companies an unfair advantage over others in the EU market.

Conclusion

The ECJ’s ruling not only marks a pivotal moment in Apple’s tax saga but also serves as a critical victory for the European Commission in its ongoing campaign against tax avoidance by multinational corporations. As the legal landscape continues to evolve, this case underscores the tensions between U.S. tech giants and European regulatory frameworks regarding taxation and competition.

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Swiggy Instamart Celebrates Ganesh Chaturthi with Free Modak Dispenser in Mumbai

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As Mumbai geared up for the grand celebration of Ganesh Chaturthi, Swiggy Instamart installed a unique modak dispenser on Carter Road to mark the auspicious occasion. The dispenser, operational on September 6th and 7th, offered 1,000 free modaks daily to passersby, dispensing approximately 142 modaks per hour.

The modak dispenser, designed to attract attention, featured an audio sensor that was triggered when a bell was rung. Within five seconds of activation, the dispenser released a single hygienically packed modak in a box. Each box contained a QR code that directed users to Swiggy Instamart’s dedicated Ganesh Chaturthi section on their platform.

Swiggy Instamart’s Ganesh Chaturthi Section

The Ganesh Chaturthi section on Swiggy Instamart offered a wide range of pooja essentials, modak-making kits, assorted modak flavors, and eco-friendly Ganesha idols. Customers could access these items through Swiggy Instamart’s quick delivery service, with items being delivered within 10 minutes.

Collaboration and Social Media Impact

The initiative, a collaboration between Swiggy, Havas Media, and Havas Media Tribes, gained significant attention on social media. The dispenser featured the Marathi phrase ‘Ghanti Vajwa, Mithai Milwa’ (ring the bell, get the sweet), adding a touch of traditional charm to the modern technology.

Swiggy Instamart’s modak dispenser not only celebrated the cultural significance of Ganesh Chaturthi but also served as a strategic promotion for their festive offerings. The initiative exemplified how brands can effectively connect with local traditions and enhance customer experience through innovative approaches.

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iPhone 16 Series Price Comparison: Where Should You Buy the New iPhone – India, US, UK, Dubai, or Vietnam?

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Apple’s recent ‘It’s Glowtime’ event introduced the highly anticipated iPhone 16 series, which includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Notably, despite the introduction of a more powerful processor and several cosmetic enhancements, the pricing for the new models has remained consistent with last year’s iPhone 15 lineup.

In India, the iPhone 16 starts at ₹79,900, while the iPhone 16 Plus is priced at ₹89,900. The premium models, iPhone 16 Pro and iPhone 16 Pro Max, have seen a significant price reduction, launching at ₹1,19,900 and ₹1,44,900, respectively. This marks a ₹15,000 decrease from the previous year’s models, making them more accessible to consumers.

For international buyers, the pricing structure varies significantly. The iPhone 16 is available in the United States starting at $799 (approximately ₹67,100), while the iPhone 16 Pro starts at $999 (around ₹83,896). In the UAE, the iPhone 16 is priced at AED 3,399 (approximately ₹78,000), and the iPhone 16 Pro at AED 4,299 (approximately ₹98,000).

This price comparison raises an important question for consumers: Is it more economical to purchase the iPhone 16 series in India or abroad? While the standard models (iPhone 16 and 16 Plus) are competitively priced in India, the premium models exhibit a notable price gap, with potential savings of up to 30% when purchased in the US or UAE.

As pre-orders for the iPhone 16 series begin on September 13, with official sales starting on September 20, customers are encouraged to consider various factors, including exchange rates and promotional offers, to secure the best deal on their new device.

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