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Everything Announced At WWDC17

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apple, ios 11, wwdc, wwdc 2017, apple wwdc 2017, apple wwdc, ios 11 beta, aaple news, siri, wwdc 17, apple watchOS 4, apple watchOS 4 new features, apple watchOS key features, apple watchOS 4 launch, Apple WWDC 2017 announcements, startupstories, startup stories india, startup stories, apple homepod, macbook pro, imac, ipad pro

iOS 11:
The iOS 11 will be launched later this year approximately at the same time as the new iPhone. With 375 million devices using Siri every month, the Apple assistant will get a major upgrade. This next update will give Siri deep learning capabilities such as contextual learning and predictive suggestions. The camera app will also be upgraded and will save pictures with a compression technique that uses less space on the device. Third party apps will now be able to access Apple Music directly and save discovered songs to your library automatically.

Apple HomePod:


Apple announced its own competitor to Amazon Echo and Google Home! In a bid to shake things up, Apple’s voice-enabled smart speaker HomePod was launched at the annual developer’s conference.
The HomePod can do pretty much everything that Google Home and Amazon Echo offers, but with a better sound quality. Apple’s worldwide head of marketing, Phil Schiller explained how the speaker can analyze the song it’s playing, detect the surfaces around it and adjust the output accordingly.

MacBook Pro:


While the basic design of the MacBook Pro remains untouched, all MacBook models will receive processor upgrades. The high end 15 inch MacBook Pro will now be available with seventh generation Core i7 processors that range from 2.8 GHz quad core to 3.1 GHz quad-core variants. The laptops will also have the faster storage capacity that will mean faster overall performance than the previous generations. The 13 inch MacBook Pro will also get a revamp with dual core i5 processors. The other MacBooks will also have minor processor upgrades to keep up with the other products.

iMac:


The new iMac will be packed with seventh gen Intel Core i7 and i5 Kaby Lake chips processors, Radeon Pro 500 series graphics, 5 k and 4 k display with 8 GB and 4 GB dedicated VRAM respectively with up to 4.2 GHz processing speed. The new updates focus on delivering faster results, especially when using processor-intensive applications like the Final Cut Pro. Apple has also upgraded the storage with the Fusion Drive with a fast flash storage for frequently used apps and files and a high capacity hard drive for everything else. The new iMac boasts of brighter retina display and the ability to reproduce as many as 1 Billion colors.

macOS High Sierra:
The macOS will be launched later this year and introduce new core technologies such as a new file system and better VR support. The new file system will enable the Macs to move to a proper modern file system that will ease changing and inspecting large files.

Virtual Reality:
Metal VR will make its debut on iMac. Metal will have the ability to edit 360° videos in apps like Final Cut Pro and create cutting-edge 3D VR content and HTC Vive is the headset of choice.

iPad Pro:
Apple released a new 10.5 inch iPad Pro that is largely similar to its 9.7 inch iPad. These tablets will be powered by the A10X Fusion chips and 12 core graphics with True Tone display features to alter the color and brightness according to the ambient light temperature. They will now also have a 64 GB storage option which can be increased to 512GB.

These were the major announcements in the keynote speech along with the upgrades to Apple Tv and Apple Watch OS4.

Let us know what you think in the comments below or write to us at [email protected]

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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Gemini 2.5: Revolutionizing Dialogue and Audio Generation with AI

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Gemini

Google’s Gemini 2.5 marks a significant leap forward in artificial intelligence, introducing groundbreaking capabilities in dialogue and audio generation. Designed from the ground up as a multimodal model, Gemini 2.5 can natively understand and generate content across text, images, audio, video, and code, making it a versatile tool for developers, content creators, and businesses alike.

Advanced Dialogue: Real-Time, Natural, and Context-Aware

Gemini 2.5 excels in real-time audio dialogue, offering users remarkably fluid and expressive conversations. The AI’s ability to interpret tone, accent, and even non-speech vocalizations like laughter enables interactions that feel genuinely human. Users can customize speech delivery using natural language prompts, adjusting accents, tone, or even requesting whispered responses. This level of control is invaluable for applications ranging from virtual assistants to customer service bots.

The model is also context-aware, distinguishing between relevant speech and background noise, ensuring it responds only when appropriate. Integration with external tools, such as Google Search, allows Gemini 2.5 to incorporate real-time information seamlessly into conversations. Moreover, its multilingual capabilities support over 24 languages, enabling users to mix languages within a single phrase—ideal for global audiences.

Cutting-Edge Audio Generation: Flexible and Engaging

Beyond dialogue, Gemini 2.5 offers advanced text-to-speech (TTS) features. Users can generate everything from short snippets to long-form narratives, with precise control over style, tone, and emotional expression. The TTS engine supports multi-speaker dialogue, making it perfect for creating engaging summaries, podcasts, and audiobooks. Enhanced pace and pronunciation controls ensure audio clarity and naturalness, while multilingual output makes content accessible worldwide.

Developers can access these features through Google AI Studio and Vertex AI, with options for both high-fidelity (Gemini 2.5 Pro) and cost-effective (Gemini 2.5 Flash) audio generation. All generated audio includes SynthID watermarking for transparency and safety.

Conclusion

Gemini 2.5 is redefining the boundaries of AI-driven dialogue and audio generation. Its natural, expressive, and customizable voice capabilities, combined with robust reasoning and multilingual support, make it a powerful tool for the next generation of digital experiences.

Whether for interactive applications, content creation, or global communication, Gemini 2.5 sets a new standard for intelligent, multimodal AI.

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Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

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Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

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