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Everything Announced At WWDC17



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iOS 11:
The iOS 11 will be launched later this year approximately at the same time as the new iPhone. With 375 million devices using Siri every month, the Apple assistant will get a major upgrade. This next update will give Siri deep learning capabilities such as contextual learning and predictive suggestions. The camera app will also be upgraded and will save pictures with a compression technique that uses less space on the device. Third party apps will now be able to access Apple Music directly and save discovered songs to your library automatically.

Apple HomePod:

Apple announced its own competitor to Amazon Echo and Google Home! In a bid to shake things up, Apple’s voice-enabled smart speaker HomePod was launched at the annual developer’s conference.
The HomePod can do pretty much everything that Google Home and Amazon Echo offers, but with a better sound quality. Apple’s worldwide head of marketing, Phil Schiller explained how the speaker can analyze the song it’s playing, detect the surfaces around it and adjust the output accordingly.

MacBook Pro:

While the basic design of the MacBook Pro remains untouched, all MacBook models will receive processor upgrades. The high end 15 inch MacBook Pro will now be available with seventh generation Core i7 processors that range from 2.8 GHz quad core to 3.1 GHz quad-core variants. The laptops will also have the faster storage capacity that will mean faster overall performance than the previous generations. The 13 inch MacBook Pro will also get a revamp with dual core i5 processors. The other MacBooks will also have minor processor upgrades to keep up with the other products.


The new iMac will be packed with seventh gen Intel Core i7 and i5 Kaby Lake chips processors, Radeon Pro 500 series graphics, 5 k and 4 k display with 8 GB and 4 GB dedicated VRAM respectively with up to 4.2 GHz processing speed. The new updates focus on delivering faster results, especially when using processor-intensive applications like the Final Cut Pro. Apple has also upgraded the storage with the Fusion Drive with a fast flash storage for frequently used apps and files and a high capacity hard drive for everything else. The new iMac boasts of brighter retina display and the ability to reproduce as many as 1 Billion colors.

macOS High Sierra:
The macOS will be launched later this year and introduce new core technologies such as a new file system and better VR support. The new file system will enable the Macs to move to a proper modern file system that will ease changing and inspecting large files.

Virtual Reality:
Metal VR will make its debut on iMac. Metal will have the ability to edit 360° videos in apps like Final Cut Pro and create cutting-edge 3D VR content and HTC Vive is the headset of choice.

iPad Pro:
Apple released a new 10.5 inch iPad Pro that is largely similar to its 9.7 inch iPad. These tablets will be powered by the A10X Fusion chips and 12 core graphics with True Tone display features to alter the color and brightness according to the ambient light temperature. They will now also have a 64 GB storage option which can be increased to 512GB.

These were the major announcements in the keynote speech along with the upgrades to Apple Tv and Apple Watch OS4.

Let us know what you think in the comments below or write to us at [email protected]

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Supreme Court Puts End to Misleading Celebrity Endorsements 



Supreme Court Of India

The Supreme Court of India has taken a strong stance against misleading advertisements featuring public figures, emphasizing their responsibility in promoting products. This decision comes in response to concerns about the influence celebrities and public figures hold over consumer choices.


The Heart of the Matter:


The court’s ruling highlights two key points:


  1. Shared Responsibility: Advertisers, advertising agencies, and the public figures endorsing products are all equally liable for issuing misleading advertisements. This means that celebrities can no longer simply lend their face to a product without due diligence. They are expected to have a good understanding of the product and its claims before endorsing it.


  1. Self-Declaration:  The court mandated a stricter protocol requiring advertisers to obtain a self-declaration from endorsers. This declaration, similar to the Cable Television Networks Rules (1994), ensures that the advertised product complies with existing laws and avoids offensive content.


Why it Matters:


Celebrity endorsements hold immense power in influencing consumer behavior. Consumers often trust the judgment of their favorite actors, athletes, or social media personalities. This trust can be exploited by promoting products with exaggerated claims or those lacking scientific backing. 


The Case that Triggered the Ruling:


The court’s decision stemmed from a case involving Patanjali Ayurved Ltd., a popular Indian consumer goods company, and yoga guru Ramdev. The Indian Medical Association (IMA) filed a plea against the company and Ramdev, accusing them of misleading advertisements and a smear campaign against COVID-19 vaccinations and modern medicine.


The Road Ahead:


This ruling is a significant step toward protecting consumers from deceptive marketing practices.  It encourages celebrities and public figures to be more selective and responsible about the products they endorse. Additionally, the court urged government bodies to implement procedures for consumers to easily report misleading advertisements. 


This move by the Supreme Court is likely to have a ripple effect across the advertising industry in India.  It will force companies to be more transparent and hold celebrities accountable for promoting products they don’t fully understand or that make unsubstantiated claims. 


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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars



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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook



Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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