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Apple’s Worldwide Developer’s Conference 2017 At A Glance

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#apple, apple wwdc 2017, apple wwdc 2017 keynote, apple ios 11 release date, apple ios 11 beta, apple siri speaker, apple macos update 2017, homepod, wwdc 2017, apple worldwide developer conference 2017, apple inc, technology, apple mobile, startupstories, startup stories india, startup stories,


Apple held its annual Worldwide Developer’s Conference yesterday at the McEnery Convention Center in San Jose, California. This is one of the most awaited three-day conferences where Apple unveils its latest products with the keynote on the first day. This year’s keynote was also filled with announcements and some major upgrades.

If you missed out on the announcements, here are the highlights of the keynote address.
 
The iOS 11 will be unveiled this fall but what can be expected is a giant leap that will make the Apple experience better than before. Both the iPhone and the iPad will get a revamp when iOS 11 is officially launched. Apple also upgraded their Apple TV and WatchOS4. WatchOS4 will now also have Siri intended to work as a personal assistant on your wrist.

The iPad Pro will now be available in a new size. The 10.5-inch tablet will feature incredible new cameras and powerful AX10 Fusion chips. iMac is going to have better storage capacity, faster processing systems, higher retina display along with a better VRAM. All MacBook Pro models will also receive software upgrades for a smoother experience.

The one announcement that stole the show was their newly launched voice enabled speaker that will be powered by the Apple assistant Siri. Joining the race a little late, Apple’s all new HomePod will be able to answer questions and responds to request for information with better sound quality. HomePod is priced higher than its competitors, Google Home and Amazon Echo. HomePod also provides an alternative to other high-end speakers such as from Bose and Sonos.

 Apple SVP Craig Federighi took the stage to give a glimpse at the next version of macOS: High Sierra. The new macOS will have better and enhanced privacy controls for Safari, more sophisticated editing tools in the Photo apps, and most importantly VR Support. VR makes its debut on iMac, with the ability to edit 360° videos in apps like Final Cut Pro and create cutting edge 3D VR content.

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Supreme Court Puts End to Misleading Celebrity Endorsements 

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Supreme Court Of India

The Supreme Court of India has taken a strong stance against misleading advertisements featuring public figures, emphasizing their responsibility in promoting products. This decision comes in response to concerns about the influence celebrities and public figures hold over consumer choices.

 

The Heart of the Matter:

 

The court’s ruling highlights two key points:

 

  1. Shared Responsibility: Advertisers, advertising agencies, and the public figures endorsing products are all equally liable for issuing misleading advertisements. This means that celebrities can no longer simply lend their face to a product without due diligence. They are expected to have a good understanding of the product and its claims before endorsing it.

 

  1. Self-Declaration:  The court mandated a stricter protocol requiring advertisers to obtain a self-declaration from endorsers. This declaration, similar to the Cable Television Networks Rules (1994), ensures that the advertised product complies with existing laws and avoids offensive content.

 

Why it Matters:

 

Celebrity endorsements hold immense power in influencing consumer behavior. Consumers often trust the judgment of their favorite actors, athletes, or social media personalities. This trust can be exploited by promoting products with exaggerated claims or those lacking scientific backing. 

 

The Case that Triggered the Ruling:

 

The court’s decision stemmed from a case involving Patanjali Ayurved Ltd., a popular Indian consumer goods company, and yoga guru Ramdev. The Indian Medical Association (IMA) filed a plea against the company and Ramdev, accusing them of misleading advertisements and a smear campaign against COVID-19 vaccinations and modern medicine.

 

The Road Ahead:

 

This ruling is a significant step toward protecting consumers from deceptive marketing practices.  It encourages celebrities and public figures to be more selective and responsible about the products they endorse. Additionally, the court urged government bodies to implement procedures for consumers to easily report misleading advertisements. 

 

This move by the Supreme Court is likely to have a ripple effect across the advertising industry in India.  It will force companies to be more transparent and hold celebrities accountable for promoting products they don’t fully understand or that make unsubstantiated claims. 

 

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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