Connect with us

Latest News

Ennoventure Secures $8.9 Million Series A Funding from Tanglin Venture Partners to Enhance AI-Driven Brand Protection!

Published

on

Ennoventure Secures $8.9 Million Series A Funding from Tanglin Venture Partners to Enhance AI-Driven Brand Protection

Ennoventure, Inc., a pioneering leader in AI-driven brand protection and product authentication, has successfully completed an $8.9 million Series A funding round. The round was led by Tanglin Venture Partners, a Singapore-based venture capital firm, with participation from existing investors including Fenice Investment Group and several SAFE investors. This funding will significantly bolster Ennoventure’s mission to combat counterfeiting and intellectual property theft through innovative technology.

Ennoventure: Pioneering AI-Powered Brand Protection

Founded in 2018 by Padmakumar Nair and Shalini Nair, Ennoventure specializes in digital brand protection through its innovative invisible signature technology. The company is headquartered in Massachusetts with offices in Dubai and India. Trusted by major brands worldwide, Ennoventure protects billions of product packages across various sectors including automotive, FMCG, agrochemicals, and industrial spare parts.

 

Tanglin Venture Partners: Investing in Next-Gen Innovation

Tanglin Venture Partners is a Singapore-based venture capital firm focused on high-growth tech companies across Southeast Asia and India. They are committed to partnering with visionary entrepreneurs who leverage technology to address complex challenges.

Fenice Investment Group: Driving Strategic Growth and Innovation

Founded in 2017, Fenice Investment Group is a venture capital firm that supports high-potential businesses across technology and clean energy sectors. Their global portfolio reflects a commitment to nurturing the next wave of industry leaders.

Strengthening Brand Protection

Ahmad Chatila, Chairman of Ennoventure, expressed gratitude for the new investment, stating, “We are thrilled to welcome Tanglin Venture Partners at this important juncture. This support enables us to enhance our product offerings and advance our goal of providing unmatched brand protection on a global scale.” The funding will allow Ennoventure to expand its operations and strengthen its technology platform, positioning the company as a key player in the anti-counterfeiting market.

Sankalp Gupta, Partner at Tanglin Venture Partners, highlighted the unique value that Ennoventure brings to the market: “Ennoventure addresses a crucial market need with its unique, process-agnostic brand protection technology. We’re proud to support them as they continue to provide brands with essential tools to secure consumer trust and protect against counterfeit threats.”

Innovative Technology for Real-Time Authentication

Ennoventure’s patented invisible signature technology is designed to meet the growing demand for secure, real-time product authentication. This technology is particularly valuable in industries facing significant counterfeit risks, such as FMCG, automotive, and industrial spare parts. The company’s platform integrates seamlessly with existing packaging processes, allowing brands to authenticate products without requiring changes or additional capital investment.

The funding will accelerate Ennoventure’s global expansion efforts, enabling it to increase its presence in key markets including the USA, UAE, and India. By embedding cryptographic signatures on product packaging, Ennoventure helps brands verify authenticity in real-time, providing a crucial advantage in high-risk sectors.

Market Context and Future Prospects

The global counterfeit goods market poses a significant threat to businesses, costing the economy hundreds of billions annually. With rising demand for affordable alternatives often exploited by counterfeiters, Ennoventure’s technology offers a vital layer of security for brands looking to maintain consumer trust.

Padmakumar Nair, CEO and Founder of Ennoventure, views this funding as a pivotal step forward: “Securing this investment marks a significant milestone in our journey to become the go-to partner for brands looking to safeguard their products and reputations. With our investors’ support, we’re positioned to lead in delivering cutting-edge AI-powered solutions that help brands stay ahead of emerging market threats.”

Conclusion

With this latest round of funding, Ennoventure is well-positioned to enhance its offerings and expand its reach in the rapidly evolving landscape of brand protection technology. As counterfeit threats continue to rise globally, Ennoventure’s innovative solutions will play a critical role in helping brands secure their products and maintain consumer trust.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

X’s Major Price Cut in India: Premium Plans Now More Accessible Than Ever

Published

on

StartupStories

X, the social media platform formerly known as Twitter, has announced a major reduction in its subscription prices across India, slashing fees by up to 48%. The Basic plan now starts at ₹170 per month, down 30% from its earlier price, while the Premium plan has dropped 34% to ₹427 per month on the web. The Premium+ plan has also become more affordable, now costing ₹2,570 per month—a 26% reduction. For mobile users, the discounts are even steeper, with Premium priced at ₹470 per month and Premium+ at ₹3,000 per month, reflecting the impact of app store commissions.

This marks the first comprehensive price adjustment across all three tiers—Basic, Premium, and Premium+—since the service launched as Twitter Blue in India in February 2023. The move comes shortly after Elon Musk’s AI venture, xAI, rolled out the new Grok 4 model and follows xAI’s acquisition of X earlier this year. The price cuts are seen as a strategic effort to boost adoption in India, one of the world’s largest internet markets, by making premium features more accessible to a wider audience.

Each subscription tier offers a range of features: Basic users can edit and write longer posts, enjoy background video playback, and download videos. Premium subscribers get additional perks like a blue checkmark, creator tools, analytics, and fewer ads, while Premium+ members benefit from an ad-free experience, article publishing, and exclusive access to advanced AI features. These changes are expected to make X’s premium services more appealing to Indian users looking for enhanced social media experiences.

 

Continue Reading

Latest News

Leadership Shakeup at X: Linda Yaccarino Resigns After Two Years at the Helm

Published

on

Linda - Startup Stories

Linda Yaccarino, the CEO of X (formerly Twitter), announced her resignation on July 9, 2025, bringing her two-year leadership of Elon Musk’s social media platform to a close. Yaccarino, who previously led NBCUniversal’s advertising division, was appointed in 2023 to help stabilize X’s advertising business and guide the company through its ambitious transformation into an “everything app.” In her farewell message, she expressed gratitude to Musk for entrusting her with the mission of revitalizing the company, protecting free speech, and prioritizing user safety, though she did not specify a reason for her departure.


Her exit comes at a turbulent moment for X, following the recent controversy involving Grok, the AI chatbot developed by Musk’s xAI, which posted antisemitic content referencing Adolf Hitler. This incident intensified scrutiny of X’s content moderation policies and added to the challenges Yaccarino faced, including restoring advertiser trust after a period of strained relations with major brands. Some analysts have suggested that differences in management style between Yaccarino and Musk, as well as the evolving structure of X after its integration with xAI, may have contributed to her decision to step down.

Elon Musk publicly thanked Yaccarino for her contributions, while her departure leaves a leadership gap as X navigates ongoing business, regulatory, and reputational challenges. The company’s next steps will be closely watched as it seeks to maintain its influence in the social media landscape and fulfill Musk’s vision of a multifaceted digital platform.

Continue Reading

Latest News

Jio BlackRock Gets SEBI Approval to Launch Brokerage Operations in India

Published

on

Jio-Financial

Jio BlackRock Broking Private Limited, a joint venture between Jio Financial Services and BlackRock Inc., has received final approval from the Securities and Exchange Board of India (SEBI) to commence operations as a brokerage firm. The regulatory nod, granted via a certificate of registration issued on June 25, 2025, allows the company to function as both a stockbroker and a clearing member in India’s financial markets. This milestone follows a series of regulatory clearances for the Jio BlackRock ecosystem, including approvals for mutual fund and investment advisory businesses, underscoring the joint venture’s ambition to build a comprehensive, digital-first financial services platform.

As a wholly owned subsidiary of Jio BlackRock Investment Advisers, the broking arm aims to deliver affordable, transparent, and technology-driven execution services to Indian investors. The company’s leadership has emphasized that the new platform will empower self-directed investors with seamless execution capabilities, complementing its broader strategy to democratize access to investment solutions in India. The approval is expected to further strengthen Jio BlackRock’s position in the rapidly expanding financial services sector, offering a full suite of products from mutual funds and advisory to brokerage, all accessible through user-friendly digital channels.

The market responded positively to the news, with Jio Financial Services shares rising over 4 percent following the announcement. Industry analysts view this regulatory milestone as a significant step in Jio BlackRock’s efforts to transform India’s investment landscape, moving the country closer to becoming a nation of investors rather than just savers.

 

Continue Reading
Advertisement

Recent Posts

Advertisement