Actress Samantha Prabhu has taken a significant step into the startup world by becoming a co-founder of Secret Alchemist, a direct-to-consumer (D2C) wellness brand specializing in aromatherapy. This move not only marks her entry into the wellness sector but also coincides with the brand’s recent achievement of raising $500,000 in a seed funding round led by Inflection Point Ventures (IPV), with contributions from prominent investors including Siddharth Shah, founder of Pharmeasy, and Rishubh Satiya, founder of Plix.

Founded in 2021 by Ankita Thadani and Akash Valia, Secret Alchemist focuses on creating a diverse range of products centered around essential oils and holistic wellness. The brand aims to utilize the newly acquired funds to enhance its marketing strategies, strengthen its brand presence, and expand its customer base. Thadani expressed enthusiasm regarding Prabhu’s involvement, highlighting that her personal journey with aromatherapy aligns perfectly with the company’s mission to promote wellness at its core.

Samantha Prabhu shared her personal connection to aromatherapy during her healing journey abroad, where she discovered the comforting effects of essential oils. She emphasized how this experience motivated her to seek out a trustworthy brand upon returning to India. After trying Secret Alchemist’s products and experiencing their positive impact firsthand, she felt compelled to share this transformative experience with others. “It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being,” she stated.

The funding will also facilitate team expansion and operational scaling as the company prepares for the festive season. Secret Alchemist plans to broaden its product offerings by introducing pure-grade essential oils available in various forms, including creams, mists, and shower gels. Currently, the product lineup includes roll-ons, candles, pain management solutions, hair care products, and skincare items. Additionally, the company provides bulk order options and consultations with certified aromatherapists.

The beauty and personal care market in India is experiencing rapid growth, valued at $31.5 billion with an annual growth rate of 30%. The D2C body care segment alone is valued at $2.6 billion. Secret Alchemist aims to tap into this expanding market by targeting consumers who prioritize sustainable and wellness-focused products.

Samantha Prabhu’s investment in Secret Alchemist marks her fourth foray into the startup ecosystem. She has previously invested in brands such as SustainKart, Nourish You, and The Souled Store. This trend of celebrity involvement in startups is becoming increasingly common in India; for instance, actor Nayanthara recently invested in the event tech startup Ticket9.

As Secret Alchemist embarks on this new chapter under Samantha Prabhu’s co-leadership, it is well-positioned to make a significant impact in the wellness sector. The combination of Prabhu’s influence and the founders’ expertise in aromatherapy is expected to drive growth and foster a deeper connection with consumers seeking holistic wellness solutions.

Josh Talks, a prominent platform dedicated to empowering individuals through inspirational narratives and skill development, has released its financial results for the fiscal year 2024 (FY24). The company has demonstrated notable progress in reducing its losses while achieving modest revenue growth.

Financial Performance

In FY24, Josh Talks reported a loss of INR 9.8 crore, which is a 25% decrease from the previous fiscal year. This improvement signals a positive trend in the company’s financial health as it continues to optimize its operations and business model. On the revenue front, Josh Talks generated INR 19 crore, reflecting a 2% increase compared to FY23.

Strategic Initiatives

The management attributes this improved financial performance to strategic adjustments in its operational approach. By enhancing user engagement and diversifying content offerings, Josh Talks aims to create a more sustainable business model. The platform has actively worked on expanding its revenue streams, contributing to the slight uptick in revenue.

Competitive Landscape

Operating in a competitive environment, Josh Talks faces challenges from various digital content and educational platforms. The company’s commitment to delivering quality content that resonates with its audience has helped maintain its relevance. As part of its growth strategy, Josh Talks is exploring partnerships and collaborations to further enhance its reach and impact.

Future Prospects

Looking ahead, Josh Talks remains optimistic about its growth trajectory. The management is focused on leveraging technology and data analytics to better understand user preferences and tailor content accordingly. This approach aims not only to boost revenue but also to enhance overall user satisfaction.

Conclusion

In summary, Josh Talks’ FY24 results reflect a cautiously optimistic outlook as the company navigates the evolving digital content landscape while striving for profitability and growth. With ongoing efforts to improve operational efficiency and expand its offerings, Josh Talks is well-positioned to continue making a significant impact in personal development and education.

Mobikwik, a leading digital payment platform in India, has recently received approval from the Securities and Exchange Board of India (SEBI) to launch its initial public offering (IPO), targeting a substantial ₹700 crore. This marks a pivotal moment for the Gurugram-based fintech company, which has been navigating the complexities of the IPO process since its initial attempt in July 2021.

IPO Overview

The upcoming IPO will consist entirely of a fresh issue of equity shares, with no component for an offer for sale (OFS). According to the Draft Red Herring Prospectus (DRHP), the shares will have a face value of ₹2 each. The allocation strategy for the shares is designed to cater to various investor categories: 75% will be reserved for qualified institutional buyers, 15% for non-institutional investors, and the remaining 10% for retail individual investors. This structure aims to ensure broad participation in the offering.

Fund Utilization Plans

Mobikwik has outlined specific plans for how it intends to utilize the funds raised through this IPO:

• ₹250 crore will be directed towards expanding its financial services business.
• ₹135 crore is earmarked for enhancing its payment services.
• Additional investments will support growth initiatives in data and artificial intelligence.
• Over ₹70 crore will be allocated for capital expenditures.

These allocations reflect Mobikwik’s strategic focus on strengthening its market position and enhancing its service offerings within the competitive fintech landscape.

Market Context and Timing

The approval from SEBI comes at a time when there is growing investor interest in technology and fintech sectors in India. Mobikwik’s strategic emphasis on digital payments and financial services places it favorably within this rapidly evolving market. The company had previously filed its DRHP with SEBI but withdrew it due to challenging market conditions before refiling in January 2024.

Industry experts speculate that Mobikwik may launch its IPO before Diwali, which falls on November 4 this year, taking advantage of favorable market conditions. The book-running lead managers for this IPO are SBI Capital Markets Limited and DAM Capital Advisors Limited, while Link Intime India Private Limited will serve as the registrar.

Competitive Landscape

Founded in 2009 by Bipin Preet Singh and Upasana Taku, Mobikwik initially started as a digital wallet but has since evolved into a comprehensive fintech platform offering services such as credit, insurance, and gold loans. The company has garnered significant backing from prominent investors including Sequoia Capital India, Bajaj Finance, American Express, Cisco Systems, and Abu Dhabi Investment Authority.

Mobikwik faces competition from other fintech giants like Paytm, which is also preparing for an IPO. Paytm’s parent company, One97 Communications, has filed its own DRHP aiming to raise ₹16,600 crore through a combination of fresh issues and an OFS.

Future Outlook

While specific details regarding the price band and lot size of Mobikwik’s IPO remain to be finalized, the approval from SEBI is a crucial milestone in the company’s journey toward becoming a publicly traded entity. With a last reported valuation of approximately $700 million following a funding round earlier this year, Mobikwik is eyeing a valuation that could exceed $1 billion upon its public listing.

This IPO represents not only an opportunity for Mobikwik to enhance its market presence but also reflects broader trends within India’s burgeoning digital economy as consumer preferences increasingly shift towards online transactions and financial services. As Mobikwik prepares for this significant transition, it aims to solidify its position as a key player in India’s fintech ecosystem.