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Athera Venture Partners Secures Major Investment from HDFC AMC

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Athera Venture Partners Secures Major Investment from HDFC AMC

Athera Venture Partners, a prominent tech-focused venture capital firm, has successfully secured a substantial investment from HDFC Asset Management Company (AMC’s) Select AIF FoF I Scheme for its upcoming Fund IV. This strategic move strengthens Athera’s position as a leading investor in India’s burgeoning startup ecosystem.

Key Highlights

  • Significant Investment: HDFC AMC’s investment will play a major role in Athera’s Fund IV, which is targeting a corpus of ₹900 crore (approximately $108 million). This funding will enable Athera to expand its portfolio and support emerging startups.
  • Focus on Tech-Driven Startups: Athera will continue to invest in promising startups operating in sectors such as Consumer Internet, Enterprise Software, Artificial Intelligence (AI), and other emerging technologies. The firm aims to identify and nurture innovative companies that have the potential to disrupt traditional industries.
  • Strong Investment Track Record: Athera has a proven history of backing successful startups, including notable names like redBus, PolicyBazaar, and Pixxel. This track record demonstrates the firm’s ability to identify high-potential ventures and provide them with the necessary resources for growth.
  • Founder-First Approach: Athera is committed to supporting ambitious founders by providing them with the necessary resources and mentorship to scale their businesses effectively. This founder-centric philosophy is central to Athera’s investment strategy.

Athera’s Vision for the Future

With the backing of HDFC AMC, Athera is well-positioned to capitalize on India’s growing startup ecosystem. The firm aims to identify and nurture the next generation of innovative companies that can create significant value across various sectors.

By providing strategic guidance, capital, and operational expertise, Athera empowers entrepreneurs to build sustainable and scalable businesses. The firm’s long-term commitment to its portfolio companies and its strong network of industry leaders contribute to its success.

Recent Developments

Athera Venture Partners recently launched its Fund IV following a rebranding from Inventus Capital in May 2022. The firm has already backed six startups through this fund, including:

  • Clickpost: A logistics platform.
  • CynLr: A robotics startup.
  • Ati Motors: An autonomous electric vehicle manufacturer.
  • Terra: A gaming firm.
  • Hyprbots: An AI finance startup.
  • Billion Hearts: A consumer tech startup founded by Koo co-founder Mayank Bidwatka.

The fund focuses on seed and Series A deals, looking to invest between ₹5 crore to ₹25 crore in 16 to 18 companies over the next 18 to 24 months.

Conclusion

The collaboration between Athera Venture Partners and HDFC AMC underscores the growing trend of domestic capital flowing into India’s venture capital space. As more local investors recognize the potential of homegrown startups, firms like Athera are poised to play a critical role in fostering innovation and driving economic growth in India. With a strong investment strategy focused on technology-driven sectors and a commitment to supporting founders, Athera Venture Partners is well-equipped to navigate the evolving landscape of the Indian startup ecosystem.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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