Andy Rubin, also known as the father of Android, acknowledged in a blog post yesterday that a customer service glitch led to some customers’ personal information being shared with other customers. Rubins’s latest startup Essential Products is in the process of getting its first product, Essential smartphone out the door.
The glitch, which appeared last week, asked some customers buying the smartphone to send photo ID’s to verify their shipping address and complete their orders. These photo IDs which included drivers licenses and passports from approximately 70 customers was inexplicably forwarded to the whole list of customers.
In the blog post titled ‘An Acquired Taste,’ Rubin addressed the potential crisis describing how it is hard to be a founder and how thousands of micro decisions are required to keep the company laser focused. He went on to apologize for the error and ended the note with a promise to invest in infrastructure and customer care.
“Yesterday, we made an error in our customer care function that resulted in personal information from approximately 70 customers being shared with a small group of other customers. We have disabled the misconfigured account and have taken steps internally to add safeguards against this happening again in the future. We sincerely apologize for our error and will be offering the impacted customers one year of LifeLock. We will also continue to invest more in our infrastructure and customer care, which will only be more important as we grow.”
Essential is a tiny company with only 100 employees but an amateur error leading to data leak is never a good sign. Although the problem was resolved pretty early, Rubin did not provide additional information on how it will fix its shipment confirmation requirements. The founder and CEO of the startup took the entire blame personally and added that he continues to believe deeply in the innovation they are bringing to life via their Home, Phone and 360 Camera products. “Being a founder in an intensely competitive business means you occasionally have to eat crow. It’s humiliating, it doesn’t taste good and often, it’s a humbling experience,” he added.
The Essential smartphone was launched on 30 May this year and will reach customers very soon. The phone packs a 5.7 inch screen with a 2560 x 1312 resolution. It also packs a Qualcomm Snapdragon 835 processor backed by 4GB of RAM and 128GB of internal storage. One of the best features of this new age smartphone is that the phone works with a modular system as well, which lets users attach accessories such as a 360 degree camera and a wireless charging dock. But, similar to the Apple iPhone 7, Essential will not be supporting a 3.5mm headphone jack and neither will be it water resistant.
