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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth!

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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth

Amazon India’s Great Indian Festival (AGIF) 2024 has emerged as the company’s most successful event to date, showcasing record-setting engagement and sales. Running from September 27 through early November, this month-long sale witnessed a massive uptick in customer visits, particularly from non-metro cities, which accounted for over 85% of total visits.

Surge in Non-Metro Engagement

The festival attracted an astounding 140 crore customer visits, with tier-2 and smaller cities contributing significantly to this figure. Nearly 70% of new Prime members were from these areas, benefiting from fast-tracked delivery on over 3 crore items. The sale also recorded the highest single-day Prime sign-ups within its initial two days, marking a milestone in Prime membership growth.

Key Statistics

  • 140 crore customer visits during the festival.
  • 70% of new Prime members from non-metro cities.
  • Highest single-day Prime sign-ups in the first two days of the event.

Impressive Seller Growth

Sellers, particularly those from non-metro locations, reported exceptional sales during the festival. More than 70% surpassed last year’s ₹1 crore sales threshold. Small businesses, artisans, and women entrepreneurs thrived during the event, selling products at a remarkable pace of 1,000 units per minute. Approximately 42,000 sellers achieved their best-ever sales day, with most vendors hailing from smaller towns and cities.

Seller Achievements

  • Over 70% of sellers exceeded ₹1 crore in sales.
  • Approximately 42,000 sellers reached their highest single-day sales.

Amazon Pay and Financial Flexibility

Amazon Pay usage surged during the festival, with a 50% increase in ICICI Bank credit card transactions and a 20% rise in UPI transactions. Electronics purchases on EMI also grew significantly, with 25% of electronics buyers opting for no-cost EMIs. This financial flexibility contributed to increased travel bookings as well, with flight and hotel reservations rising by 20% and 60%, respectively.

Financial Insights

  • 50% increase in ICICI Bank credit card transactions.
  • 20% rise in UPI transactions.
  • Travel bookings saw a 20% increase for flights and a 60% increase for hotels.

Top-Selling Categories and Consumer Preferences

Product categories such as large-screen TVs, 5G smartphones, and audio products experienced significant demand. Amazon’s own devices, including the Fire TV Stick and Redmi Smart Fire TV, were among the top sellers. Laptops—particularly Intel-powered models—saw a 30% year-over-year growth, while home improvement items like festive lighting and décor also gained popularity.

Popular Products

  • Large-screen TVs and 5G smartphones were top-selling categories.
  • Amazon devices like Fire TV Stick led sales.
  • Home improvement items including string lights and garlands were in high demand.

Non-metro cities drove over half of all sales in large appliances and televisions, underscoring Amazon’s expanding reach in these regions. The introduction of Amazon Bazaar, focused on daily essentials, saw a four-fold increase in users predominantly from tier-2 cities and beyond.

Growth in Amazon Business

Amazon Business experienced a 50% rise in new business customers during this festival season. Many opted for Prime membership to take advantage of early access and faster delivery. The demand for bulk discounts grew significantly, with businesses ordering larger quantities and benefiting from tailored discounts.

Business Insights

  • New business customers increased by 50%.
  • Strong interest in bulk orders with tailored discounts.

Conclusion

Overall, the Great Indian Festival 2024 highlighted Amazon’s growing influence beyond India’s metro areas, driven by widespread participation from non-metro consumers and a strong push from small and medium businesses. The success of this year’s festival not only reflects changing consumer behavior but also underscores the importance of e-commerce platforms in enhancing accessibility to products across diverse regions.

As Amazon continues to expand its offerings and enhance user experience, the insights gained from this festival will likely inform future marketing strategies aimed at tapping into the burgeoning market outside major metropolitan areas. With ongoing investments in infrastructure and technology, Amazon is well-positioned to maintain its leadership in India’s dynamic e-commerce landscape.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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