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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth!

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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth

Amazon India’s Great Indian Festival (AGIF) 2024 has emerged as the company’s most successful event to date, showcasing record-setting engagement and sales. Running from September 27 through early November, this month-long sale witnessed a massive uptick in customer visits, particularly from non-metro cities, which accounted for over 85% of total visits.

Surge in Non-Metro Engagement

The festival attracted an astounding 140 crore customer visits, with tier-2 and smaller cities contributing significantly to this figure. Nearly 70% of new Prime members were from these areas, benefiting from fast-tracked delivery on over 3 crore items. The sale also recorded the highest single-day Prime sign-ups within its initial two days, marking a milestone in Prime membership growth.

Key Statistics

  • 140 crore customer visits during the festival.
  • 70% of new Prime members from non-metro cities.
  • Highest single-day Prime sign-ups in the first two days of the event.

Impressive Seller Growth

Sellers, particularly those from non-metro locations, reported exceptional sales during the festival. More than 70% surpassed last year’s ₹1 crore sales threshold. Small businesses, artisans, and women entrepreneurs thrived during the event, selling products at a remarkable pace of 1,000 units per minute. Approximately 42,000 sellers achieved their best-ever sales day, with most vendors hailing from smaller towns and cities.

Seller Achievements

  • Over 70% of sellers exceeded ₹1 crore in sales.
  • Approximately 42,000 sellers reached their highest single-day sales.

Amazon Pay and Financial Flexibility

Amazon Pay usage surged during the festival, with a 50% increase in ICICI Bank credit card transactions and a 20% rise in UPI transactions. Electronics purchases on EMI also grew significantly, with 25% of electronics buyers opting for no-cost EMIs. This financial flexibility contributed to increased travel bookings as well, with flight and hotel reservations rising by 20% and 60%, respectively.

Financial Insights

  • 50% increase in ICICI Bank credit card transactions.
  • 20% rise in UPI transactions.
  • Travel bookings saw a 20% increase for flights and a 60% increase for hotels.

Top-Selling Categories and Consumer Preferences

Product categories such as large-screen TVs, 5G smartphones, and audio products experienced significant demand. Amazon’s own devices, including the Fire TV Stick and Redmi Smart Fire TV, were among the top sellers. Laptops—particularly Intel-powered models—saw a 30% year-over-year growth, while home improvement items like festive lighting and décor also gained popularity.

Popular Products

  • Large-screen TVs and 5G smartphones were top-selling categories.
  • Amazon devices like Fire TV Stick led sales.
  • Home improvement items including string lights and garlands were in high demand.

Non-metro cities drove over half of all sales in large appliances and televisions, underscoring Amazon’s expanding reach in these regions. The introduction of Amazon Bazaar, focused on daily essentials, saw a four-fold increase in users predominantly from tier-2 cities and beyond.

Growth in Amazon Business

Amazon Business experienced a 50% rise in new business customers during this festival season. Many opted for Prime membership to take advantage of early access and faster delivery. The demand for bulk discounts grew significantly, with businesses ordering larger quantities and benefiting from tailored discounts.

Business Insights

  • New business customers increased by 50%.
  • Strong interest in bulk orders with tailored discounts.

Conclusion

Overall, the Great Indian Festival 2024 highlighted Amazon’s growing influence beyond India’s metro areas, driven by widespread participation from non-metro consumers and a strong push from small and medium businesses. The success of this year’s festival not only reflects changing consumer behavior but also underscores the importance of e-commerce platforms in enhancing accessibility to products across diverse regions.

As Amazon continues to expand its offerings and enhance user experience, the insights gained from this festival will likely inform future marketing strategies aimed at tapping into the burgeoning market outside major metropolitan areas. With ongoing investments in infrastructure and technology, Amazon is well-positioned to maintain its leadership in India’s dynamic e-commerce landscape.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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