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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth!

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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth

Amazon India’s Great Indian Festival (AGIF) 2024 has emerged as the company’s most successful event to date, showcasing record-setting engagement and sales. Running from September 27 through early November, this month-long sale witnessed a massive uptick in customer visits, particularly from non-metro cities, which accounted for over 85% of total visits.

Surge in Non-Metro Engagement

The festival attracted an astounding 140 crore customer visits, with tier-2 and smaller cities contributing significantly to this figure. Nearly 70% of new Prime members were from these areas, benefiting from fast-tracked delivery on over 3 crore items. The sale also recorded the highest single-day Prime sign-ups within its initial two days, marking a milestone in Prime membership growth.

Key Statistics

  • 140 crore customer visits during the festival.
  • 70% of new Prime members from non-metro cities.
  • Highest single-day Prime sign-ups in the first two days of the event.

Impressive Seller Growth

Sellers, particularly those from non-metro locations, reported exceptional sales during the festival. More than 70% surpassed last year’s ₹1 crore sales threshold. Small businesses, artisans, and women entrepreneurs thrived during the event, selling products at a remarkable pace of 1,000 units per minute. Approximately 42,000 sellers achieved their best-ever sales day, with most vendors hailing from smaller towns and cities.

Seller Achievements

  • Over 70% of sellers exceeded ₹1 crore in sales.
  • Approximately 42,000 sellers reached their highest single-day sales.

Amazon Pay and Financial Flexibility

Amazon Pay usage surged during the festival, with a 50% increase in ICICI Bank credit card transactions and a 20% rise in UPI transactions. Electronics purchases on EMI also grew significantly, with 25% of electronics buyers opting for no-cost EMIs. This financial flexibility contributed to increased travel bookings as well, with flight and hotel reservations rising by 20% and 60%, respectively.

Financial Insights

  • 50% increase in ICICI Bank credit card transactions.
  • 20% rise in UPI transactions.
  • Travel bookings saw a 20% increase for flights and a 60% increase for hotels.

Top-Selling Categories and Consumer Preferences

Product categories such as large-screen TVs, 5G smartphones, and audio products experienced significant demand. Amazon’s own devices, including the Fire TV Stick and Redmi Smart Fire TV, were among the top sellers. Laptops—particularly Intel-powered models—saw a 30% year-over-year growth, while home improvement items like festive lighting and décor also gained popularity.

Popular Products

  • Large-screen TVs and 5G smartphones were top-selling categories.
  • Amazon devices like Fire TV Stick led sales.
  • Home improvement items including string lights and garlands were in high demand.

Non-metro cities drove over half of all sales in large appliances and televisions, underscoring Amazon’s expanding reach in these regions. The introduction of Amazon Bazaar, focused on daily essentials, saw a four-fold increase in users predominantly from tier-2 cities and beyond.

Growth in Amazon Business

Amazon Business experienced a 50% rise in new business customers during this festival season. Many opted for Prime membership to take advantage of early access and faster delivery. The demand for bulk discounts grew significantly, with businesses ordering larger quantities and benefiting from tailored discounts.

Business Insights

  • New business customers increased by 50%.
  • Strong interest in bulk orders with tailored discounts.

Conclusion

Overall, the Great Indian Festival 2024 highlighted Amazon’s growing influence beyond India’s metro areas, driven by widespread participation from non-metro consumers and a strong push from small and medium businesses. The success of this year’s festival not only reflects changing consumer behavior but also underscores the importance of e-commerce platforms in enhancing accessibility to products across diverse regions.

As Amazon continues to expand its offerings and enhance user experience, the insights gained from this festival will likely inform future marketing strategies aimed at tapping into the burgeoning market outside major metropolitan areas. With ongoing investments in infrastructure and technology, Amazon is well-positioned to maintain its leadership in India’s dynamic e-commerce landscape.

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    June 1, 2025 at 11:51 am

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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Sundar Pichai Reaches Billionaire Milestone as Alphabet CEO

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Sundar Pichai, the visionary CEO of Alphabet Inc., has officially entered the ranks of global billionaires, accomplishing this rare feat after a decade at the helm of one of the world’s most influential tech giants. Pichai’s net worth hit $1.1 billion—according to the Bloomberg Billionaires Index—fueled by Alphabet’s incredible market performance and the company’s growth of more than $1 trillion in value since early 2023. Achieving billionaire status without being a founding member sets Pichai apart, highlighting his significant impact among non-founder tech leaders.

Born in Tamil Nadu, India, Pichai’s success story is rooted in humble beginnings. He spent his childhood in a modest two-room apartment, only gaining access to a telephone at age 12. A scholarship took him to Stanford University in 1993, with his family making great sacrifices for his education. After joining Google in 2004, Pichai played a pivotal role in the development of Chrome and rose steadily, ultimately becoming CEO in 2015. His leadership through Alphabet’s restructuring and his stewardship over high-growth areas like YouTube, Google Cloud, and Google Play have been critical to the company’s success.

During his tenure, Pichai has championed aggressive investments in artificial intelligence and cloud infrastructure, positioning Alphabet at the forefront of technological innovation. While his annual salary sits at $2 million, the majority of his fortune stems from stock awards and financial incentives tied to performance. Pichai’s journey exemplifies the rise from modest beginnings to extraordinary success, serving as an inspiration and proving that transformative leadership and strategic vision can redefine what’s possible—even without a founder’s equity stake.

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IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

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Hyderabad - Drone

The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

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