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Amazon India Pumps Rs. 2,900 Crores In Indian Marketplace

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Amazon Pumps Rs 29000 Crores In Indian Marketplace,Startup Stories,Inspirational Stories 2017,Business Updates 2017,Amazon Seller Services,Amazon Indian Ecommerce Business,Latest News on Indian Marketplace,Amazon Black Friday 2017,Chief Financial Officer of Amazon

Amazon, the Seattle based ecommerce giant, reportedly invested close to Rs. 29,000 crores into its Indian business. According to filings with the Registrar of Companies (ROC,) this capital will be infused into Amazon Seller Services, which runs Amazon’s Indian ecommerce business.

This round of investments comes as an extension of the company’s commitment to invest $5 billion in India to expand their business in the country. In the current fiscal year itself, Amazon has pumped about $ 1 billion into Amazon Seller Service. The current investment is the single biggest infusion of capital by Amazon in the Indian marketplace during a year.

Amazon invested Rs. 1,680 crores in India in June this year and further invested Rs. 1,620 crores in September. Amazon Seller Service also passed a resolution to increase the authorized share capital from Rs. 16,000 crores to Rs. 31,000 crores to grow their entire ecosystem. Amazon’s founder and CEO Jeff Bezos also promised to invest $ 3 billion in India in 2016 after making an initial commitment of $ 2 billion. Amazon, with this investment, surpassed the Rs. 2,010 crores investment in their Indian arm in 2016 – 2917. The company is also nearing the overall capital infusion of Rs. 7,463 crores the company made during 2015 – 2016. At present, the company is locked in a fierce battle with homegrown ecommerce startup Flipkart, which is backed by SoftBank.

Speaking about the current round of capital infusion, Amazon India said in a statement, “As India’s largest and fastest growing ecommerce player and with a long term commitment to make ecommerce a habit for Indian customers, we continue to invest in the necessary technology and infrastructure to grow the entire ecosystem.

Although the company reported a huge international loss of $ 724 million in the June quarter, Amazon still bets heavily on the Indian market. In an interview, Chief Financial Officer of Amazon, Brian T. Olsavsky said, “It is international expansion and primarily in India where we’re continuing to add benefits. We had the first Prime Day sale there this year, Prime Music, Amazon Business are (sic) also expanding in India. So, a lot of positive momentum and investment going on in India, we are very pleased with that.

 

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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Greenikk’s Closure: A Cautionary Tale in the Agritech Sector!

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Greenikk's Closure: A Cautionary Tale in the Agritech Sector!,Startup Stories,Startup Stories India,Inspirational Stories 2024,Latest Technology News and Updates,2024 Technology News,Tech News,Agritech Greenikk shuts down,Agritech startup Greenikk shuts down due to loan defaults,Greenikk Closure Reasons for Shutdown,Greenikk closure,Agritech sector challenges,Lessons learned agritech industry,Startup failure reasons,Agricultural technology trends,Agritech startup closure,Market challenges agriculture,Sustainable agriculture innovation,Agricultural technology investments,Agritech industry insights,Agritech Sector

Agritech startup Greenikk has announced its closure, attributing the decision to funding challenges and adverse market conditions. Founded in 2020 by Fariq Naushad and Previn Jacob Varghese, Greenikk aimed to create a digital ecosystem for banana cultivation, addressing issues throughout the value chain from farmers to bulk buyers. Despite raising around $1 million from investors, including 100Unicorns and IIM A Ventures, the company struggled to secure additional funding, particularly for a planned $5 million Series A round.

Reasons for Shutdown

Several factors contributed to Greenikk’s decision to wind down operations:

  • Funding Challenges: Initially thriving during a period of low-interest capital availability in 2022, the startup faced difficulties as market dynamics shifted. Naushad admitted that the company pursued “the wrong metrics” for growth during its early success, ultimately leading to unsustainable practices.
  • Loan Defaults: Greenikk extended loans totaling ₹6 crore but encountered significant defaults from borrowers. Naushad reported spending six months attempting to recover about 80% of these receivables, highlighting ongoing challenges within the agritech sector regarding loan recoveries.
  • Lack of Product-Market Fit: Cofounder Jacob Varghese noted that despite developing a comprehensive app and ecosystem, Greenikk struggled to establish itself beyond being seen as a vendor for working capital. This failure to find a sustainable product-market fit hindered its scalability and revenue generation.

Investor Impact

In light of its closure, Greenikk plans to return 50% of the capital to investors. The funds recovered from liquidation will primarily be used to repay its lead investor, 100Unicorns. The founders have also committed to using their own resources to pay back angel investors, reflecting an effort to maintain transparency amid the shutdown.

Employee Welfare

Greenikk has pledged support for its employees during this transition by providing two months’ severance pay and job placement assistance for nearly 25 affected staff members. At its peak, the company employed around 30 individuals but had been reducing its workforce in response to ongoing financial difficulties.

Broader Agritech Landscape

The challenges faced by Greenikk are indicative of broader trends within the agritech sector, which has seen a significant decline in venture capital interest. In 2024 alone, agritech startups raised only about $150 million across more than 30 deals—a stark contrast to the $772 million raised in 2022. This downturn underscores the increasing difficulties startups face in securing funding as market conditions evolve.

As Naushad and Varghese look toward their next entrepreneurial ventures, Greenikk’s story serves as a cautionary tale for other startups navigating the complexities of agritech investment and operational sustainability.

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