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Amazon India Pumps Rs. 2,900 Crores In Indian Marketplace

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Amazon Pumps Rs 29000 Crores In Indian Marketplace,Startup Stories,Inspirational Stories 2017,Business Updates 2017,Amazon Seller Services,Amazon Indian Ecommerce Business,Latest News on Indian Marketplace,Amazon Black Friday 2017,Chief Financial Officer of Amazon

Amazon, the Seattle based ecommerce giant, reportedly invested close to Rs. 29,000 crores into its Indian business. According to filings with the Registrar of Companies (ROC,) this capital will be infused into Amazon Seller Services, which runs Amazon’s Indian ecommerce business.

This round of investments comes as an extension of the company’s commitment to invest $5 billion in India to expand their business in the country. In the current fiscal year itself, Amazon has pumped about $ 1 billion into Amazon Seller Service. The current investment is the single biggest infusion of capital by Amazon in the Indian marketplace during a year.

Amazon invested Rs. 1,680 crores in India in June this year and further invested Rs. 1,620 crores in September. Amazon Seller Service also passed a resolution to increase the authorized share capital from Rs. 16,000 crores to Rs. 31,000 crores to grow their entire ecosystem. Amazon’s founder and CEO Jeff Bezos also promised to invest $ 3 billion in India in 2016 after making an initial commitment of $ 2 billion. Amazon, with this investment, surpassed the Rs. 2,010 crores investment in their Indian arm in 2016 – 2917. The company is also nearing the overall capital infusion of Rs. 7,463 crores the company made during 2015 – 2016. At present, the company is locked in a fierce battle with homegrown ecommerce startup Flipkart, which is backed by SoftBank.

Speaking about the current round of capital infusion, Amazon India said in a statement, “As India’s largest and fastest growing ecommerce player and with a long term commitment to make ecommerce a habit for Indian customers, we continue to invest in the necessary technology and infrastructure to grow the entire ecosystem.

Although the company reported a huge international loss of $ 724 million in the June quarter, Amazon still bets heavily on the Indian market. In an interview, Chief Financial Officer of Amazon, Brian T. Olsavsky said, “It is international expansion and primarily in India where we’re continuing to add benefits. We had the first Prime Day sale there this year, Prime Music, Amazon Business are (sic) also expanding in India. So, a lot of positive momentum and investment going on in India, we are very pleased with that.

 

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Funding

Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion

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Oyo StartupStories

Bengaluru, January 13, 2026 Dazzl, the D2C beauty startup revolutionizing AI personalized skincare India, secured $3.2 million in seed funding led by OYO founder Ritesh Agarwal’s venture arm. Co-investors include Snapdeal’s Rohit Bansal and Fireside Ventures, valuing Dazzl at $15 million post-money. Founded in 2024 by IIT alumni Priya Singh and Arjun Mehta, the app uses smartphone scans for custom serums, boasting 50,000+ users and ₹5 crore ARR amid India’s $25 billion beauty market surge.

Ritesh Agarwal praised Dazzl’s tech: “Personalization is beauty’s future, like OYO’s guest model.” Funds target R&D for 100+ skin profiles, Gujarat manufacturing under PLI, Instagram/Nykaa campaigns, and 50 hires. In a 20% YoY growing sector (Redseer 2025), Dazzl edges Mamaearth and Plum with 95% AI precision, 90% natural formulas, ₹499 kits, 65% retention (vs. 40% avg), and viral TikTok traction in 10 cities.

D2C beauty startup Dazzl tackles regulations via FSSAI compliance, eyeing $10B e-commerce beauty by 2028 and MENA exports. Q2 haircare launches and Series A loom, with Agarwal’s backing signaling unicorn potential for sustainable beauty products India. Dazzl blends AI with clean beauty for 500M+ consumers.

 

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Yali Capital Makes History with ₹893 Crore Deeptech Fund to Power Indian Innovation

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Yali Capital

Bangalore’s Yali Capital has closed its first deeptech-focused fund, raising a substantial ₹893 crore (about $104 million) and surpassing its initial ₹500 crore target. This major fundraising milestone highlights the growing appeal and investor confidence in India’s deeptech landscape, fueling innovation in pivotal sectors like semiconductors, artificial intelligence, robotics, aerospace, genomics, and smart manufacturing. The fund cements Yali Capital’s position as a key player driving progress in India’s burgeoning tech ecosystem.

Strategically, Yali Capital’s fund targets both early-stage (Seed, Series A) and later-stage (Series D and beyond) startups. Its diverse roster of Limited Partners (LPs) includes prominent corporations such as Infosys, Qualcomm Ventures, and Tata AIG, alongside government-backed organizations like the DPIIT Fund of Funds for Startups and the Self-Reliant India Fund. With heavyweight backers like Kris Gopalakrishnan (Infosys co-founder), Gopal Srinivasan (TVS Capital), and Utpal Sheth (RARE Enterprises), Yali Capital ensures robust strategic support. The firm’s dual structure—a SEBI-registered Alternative Investment Fund (AIF) and a GIFT City-based feeder vehicle—enables global investor participation, guided by tech luminary Lip-Bu Tan and managing partner Ganapathy Subramaniam.

Already, Yali Capital has invested in five breakthrough startups, including C2I Semiconductor, 4baseCare, and Perceptyne, focusing on chip design and AI. By devoting two-thirds of its fund to early-stage companies, Yali Capital underscores its commitment to nurturing next-generation Indian deeptech founders. This fundraising success aligns with a nationwide trend of surging investments in advanced technology and positions Yali Capital at the forefront of India’s drive toward self-reliance and global tech leadership.

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Agritech Startup Gramik Raises INR 17 Crore to Expand Rural Commerce in India

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StartupStories
  • Gramik, a Lucknow-based agritech startup, has secured INR 17 crore in a bridge funding round ahead of its upcoming INR 56 crore Series A raise.
  • The funding round included investments via Optionally Convertible Debentures (OCDs) and Compulsorily Convertible Debentures (CCDs).
  • Key investors include Sammaan Global Ventures, Money Creeper Investment, and prominent angels such as Balram Yadav (MD & CEO, Godrej Agrovet), Gev Aryaton, Irfan Alam, Nikhil Bhagat, and Salvia Siddiqui.

Gramik’s Unique Peer Commerce Model

  • Founded in 2021 by Raj Yadav, Gramik empowers over 120 million small and marginal farmers in India through a technology-driven rural commerce platform.
  • The startup operates a dual-channel distribution network using Village-Level Entrepreneurs (VLEs) and rural retailers to deliver high-quality agri-inputs to remote areas.
  • Gramik’s full-stack platform offers demand aggregation, logistics, embedded credit, and agronomy services, ensuring last-mile delivery and support for farmers.

Expansion Plans and Future Growth

  • Gramik currently operates in 12 districts, with 1,200+ active VLEs and 250+ rural retail partners, and plans to expand to 3,000 VLEs and reach 1 million+ farmers across Uttar Pradesh, Maharashtra, and Jammu.
  • The new funds will be used to expand Gramik’s private-label products, enhance agronomy-led farmer engagement, and scale operations in key states.
  • With a strong focus on supply chain efficiency, technology, and farmer advisory services, Gramik aims to become a leader in India’s $50 billion agri-input and rural commerce market.
  • Backed by previous seed funding of over INR 25 crore, Gramik is set to drive innovation and inclusive growth for rural communities.

 

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