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Amazon India Pumps Rs. 2,900 Crores In Indian Marketplace

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Amazon, the Seattle based ecommerce giant, reportedly invested close to Rs. 29,000 crores into its Indian business. According to filings with the Registrar of Companies (ROC,) this capital will be infused into Amazon Seller Services, which runs Amazon’s Indian ecommerce business.

This round of investments comes as an extension of the company’s commitment to invest $5 billion in India to expand their business in the country. In the current fiscal year itself, Amazon has pumped about $ 1 billion into Amazon Seller Service. The current investment is the single biggest infusion of capital by Amazon in the Indian marketplace during a year.

Amazon invested Rs. 1,680 crores in India in June this year and further invested Rs. 1,620 crores in September. Amazon Seller Service also passed a resolution to increase the authorized share capital from Rs. 16,000 crores to Rs. 31,000 crores to grow their entire ecosystem. Amazon’s founder and CEO Jeff Bezos also promised to invest $ 3 billion in India in 2016 after making an initial commitment of $ 2 billion. Amazon, with this investment, surpassed the Rs. 2,010 crores investment in their Indian arm in 2016 – 2917. The company is also nearing the overall capital infusion of Rs. 7,463 crores the company made during 2015 – 2016. At present, the company is locked in a fierce battle with homegrown ecommerce startup Flipkart, which is backed by SoftBank.

Speaking about the current round of capital infusion, Amazon India said in a statement, “As India’s largest and fastest growing ecommerce player and with a long term commitment to make ecommerce a habit for Indian customers, we continue to invest in the necessary technology and infrastructure to grow the entire ecosystem.

Although the company reported a huge international loss of $ 724 million in the June quarter, Amazon still bets heavily on the Indian market. In an interview, Chief Financial Officer of Amazon, Brian T. Olsavsky said, “It is international expansion and primarily in India where we’re continuing to add benefits. We had the first Prime Day sale there this year, Prime Music, Amazon Business are (sic) also expanding in India. So, a lot of positive momentum and investment going on in India, we are very pleased with that.

 

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Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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Info Edge Delivers 36% Returns on Startup Investments

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Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.

The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.

Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital.

Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.

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Phab Raises $2M Seed Funding to Expand Healthy Snacking Brand

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Phab, the D2C healthy snacking brand co-founded by Ankit Chona of ice cream brand Hocco and his wife Gayatri Chona, has raised $2 million (around ₹17 crore) in a seed funding round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and angel investors.

Founded in 2018, phab offers protein bars and healthy milkshakes, leveraging Ankit’s decade-long food industry experience and Gayatri’s expertise as a certified nutritionist. The brand has sold over 2 million units and sells through e-commerce and quick commerce platforms like Amazon, Flipkart, Zepto, and Blinkit.

Despite a 12% dip in operating revenue to ₹5 crore in FY24, phab trimmed its net loss by nearly 3% to ₹6.8 crore, showing improved efficiency.

The new funds will be used to expand the team, invest in production capacity, and grow phab’s presence across digital, quick commerce, and offline channels. The brand competes with Yoga Bar, Beyond Snack, and The Whole Truth in India’s growing $68 billion healthy snacking market. OTP Ventures’ founding partner Suhail Sameer praised phab’s bold, differentiated approach and the founders’ vision, signaling strong investor confidence in the brand’s growth potential.

 

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