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Amazon India Pumps Rs. 2,900 Crores In Indian Marketplace

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Amazon Pumps Rs 29000 Crores In Indian Marketplace,Startup Stories,Inspirational Stories 2017,Business Updates 2017,Amazon Seller Services,Amazon Indian Ecommerce Business,Latest News on Indian Marketplace,Amazon Black Friday 2017,Chief Financial Officer of Amazon

Amazon, the Seattle based ecommerce giant, reportedly invested close to Rs. 29,000 crores into its Indian business. According to filings with the Registrar of Companies (ROC,) this capital will be infused into Amazon Seller Services, which runs Amazon’s Indian ecommerce business.

This round of investments comes as an extension of the company’s commitment to invest $5 billion in India to expand their business in the country. In the current fiscal year itself, Amazon has pumped about $ 1 billion into Amazon Seller Service. The current investment is the single biggest infusion of capital by Amazon in the Indian marketplace during a year.

Amazon invested Rs. 1,680 crores in India in June this year and further invested Rs. 1,620 crores in September. Amazon Seller Service also passed a resolution to increase the authorized share capital from Rs. 16,000 crores to Rs. 31,000 crores to grow their entire ecosystem. Amazon’s founder and CEO Jeff Bezos also promised to invest $ 3 billion in India in 2016 after making an initial commitment of $ 2 billion. Amazon, with this investment, surpassed the Rs. 2,010 crores investment in their Indian arm in 2016 – 2917. The company is also nearing the overall capital infusion of Rs. 7,463 crores the company made during 2015 – 2016. At present, the company is locked in a fierce battle with homegrown ecommerce startup Flipkart, which is backed by SoftBank.

Speaking about the current round of capital infusion, Amazon India said in a statement, “As India’s largest and fastest growing ecommerce player and with a long term commitment to make ecommerce a habit for Indian customers, we continue to invest in the necessary technology and infrastructure to grow the entire ecosystem.

Although the company reported a huge international loss of $ 724 million in the June quarter, Amazon still bets heavily on the Indian market. In an interview, Chief Financial Officer of Amazon, Brian T. Olsavsky said, “It is international expansion and primarily in India where we’re continuing to add benefits. We had the first Prime Day sale there this year, Prime Music, Amazon Business are (sic) also expanding in India. So, a lot of positive momentum and investment going on in India, we are very pleased with that.

 

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Flick TV Secures $2.3M to Revolutionize India’s Micro-Drama Streaming Scene

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Flick TV StartupStories

Flick TV, India’s first mobile-focused OTT platform dedicated to micro-dramas, has secured $2.3 million in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. Founded in early 2025 by Kushal Singhal, Pratik Anand, and Sanidhya Mittal, the platform aims to address the growing demand for high-quality, short-form storytelling tailored for mobile consumption. Unlike traditional user-generated short video platforms, Flick TV produces professionally shot, under-five-minute dramas across genres such as romance, thrillers, and slice-of-life—each crafted for vertical viewing to suit India’s rapidly expanding mobile internet audience.

The newly raised capital will be used to scale up content production, with plans to launch over 100 original titles, enhance the platform’s streaming technology, and expand offerings into four regional languages. Flick TV is also investing in generative AI and advanced workflows to streamline scripting and production, aiming to combine creative excellence with operational efficiency. The founders bring deep expertise from previous roles at ShareChat, EloElo, Meesho, and Pocket FM, positioning the company to bridge the gap between creator agility and cinematic storytelling in India’s nascent micro-drama ecosystem.

Industry observers see Flick TV as a frontrunner in India’s next entertainment wave, which is expected to be mobile-native, emotionally engaging, and built for short attention spans. With the micro-drama market projected to reach $5 billion in India over the next five years—mirroring the $7 billion success in China—Flick TV is poised to set new standards for premium, binge-worthy short-form content and redefine streaming for the modern Indian viewer.

 

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Ex-100X.VC Partners Launch 247VC, Announce INR 250 Crore Fund for Seed-Stage Startups

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StartupStories

Former 100X.VC partners Yagnesh Sanghrajka and Shashank Randev have launched a new venture capital firm, 247VC, unveiling a maiden fund with a target corpus of INR 250 crore (about $30 million). The SEBI-registered Category II AIF includes a base of INR 200 crore and a INR 50 crore greenshoe option, and is focused on backing 30 seed-stage startups across India over the next three years.

 

247VC will target high-potential founders in sectors like deeptech, enterprise tech, consumption, and Industry 5.0, with initial cheque sizes ranging from INR 3 crore to INR 4 crore and follow-on capital for top-performing companies. The fund has attracted prominent early backers, including Sachin Tagra (JSW Ventures), Vivek Mathur (ex-Elevation Capital), and Shailendra Majmundar (Johns Hopkins University).

Sanghrajka and Randev, who together have invested in over 200 startups previously, aim to support ambitious founders building for scale and innovation, especially in emerging and underexplored markets. The launch comes as seed-stage investing gains momentum in India, with average cheque sizes rising despite a cautious funding environment.

 

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