Alibaba.com, the China based ecommerce website, has sought for approval from the Competition Commission of India (CCI,) to buy stake in the online grocery startup, BigBasket. Alibaba.com Singapore ECommerce Pvt., Ltd., is a subsidiary of Alibaba Group Holding Ltd.
VCCircle reported, Alibaba.com will infuse the funds in Supermarket Grocery Supplies Pvt., Ltd., which owns BigBasket. However, the eretail firm is run by Innovative Retail Concepts Pvt., Ltd. Recently, multiple media reports suggested, Alibaba and digital wallet startup, Paytm, might invest close to $200 million in BigBasket. However, sources clarified Paytm may not invest in BigBasket as earlier speculated. Nevertheless, Alibaba’s investment in the company will give Paytm an indirect toehold in India’s online grocery industry.
The Indian Internet food retail industry is on track to hit $1 billion in 2017 and may even be valued at $ 1.2 trillion by 2020, according to a report by the research firm RedSeer. The online grocery market currently accounts for 48% of India’s total retail consumption. Last week, homegrown ecommerce giant Flipkart, also launched its grocery delivery service, Supermart, in Bengaluru to capture a share of the lucrative market. Backed by SoftBank, Flipkart has the added advantage of a $ 4 billion investment and strong tech capabilities.
Along with Flipkart, BigBasket faces strong competition from Groffers and Amazon. This investment by Alibaba will also affect Amazon’s growing presence in the Indian ecommerce market. While Amazon’s talks for a potential investment in BigBasket fizzled out, the global ecommerce giant received the government’s approval for a $ 500 million foreign direct investment. In August this year, it was also reported Amazon might investment in Grofers, but, they were termed as “rumor and speculation” by a spokesperson.
Founded by V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh and Abhinay Choudhari, BigBasket raised about $ 305.8 million in investments in six funding rounds since 2011. The eretail firm also claims to have over 5 million registered customers and has a presence in over 30 cities in India. At present, BigBasket offers over 20,000 products from 1000 brands and claims to receive over 50,000 orders each day. For the financial year 2017, the company reported a revenue of Rs. 1,400 crores.