Connect with us

Latest News

Adidas To Sell Reebok Brand Due To Declining Sales

Published

on

Adidas To Sell Reebok Brand Due To Declining Sales,Startup Stories,Adidas To Unload Reebok And Focus On Own Brand,Adidas Ready to Sell Reebok Due to Declining Sales,Why Adidas is selling Reebok,Adidas is considering selling Reebok amid declining sales of the sneaker brand,Adidas confirms plans to sell Reebok,Why Adidas was unable to resurrect the Reebok brand,Adidas plans to divest Reebok brand,Adidas is selling Reebok to focus on its own brand,Adidas is selling Reebok to focus on its own brand

If there is one brand which is easily recognisable in the sports industry, it is Adidas and its iconic three black stripes.  Adidas is one of the world’s largest sportswear brands which is known for its footwear, clothing apparel and accessories.  One of Adidas’ famous acquisitions was another sportswear brand Reebok which it acquired in 2006 for a price of roughly $ 3.8 billion.  The acquisition was made so Adidas could compete with another sportswear brand Nike.  However, since then Reebok consistently posted declining sales figures much to the disappointment of the Adidas management.

Adidas, in a statement finally announced they were looking to sell the Reebok brand from its portfolio.  “After careful consideration, we have come to the conclusion that Reebok and Adidas will be able to significantly better realize their growth potential independently of each other,” Adidas CEO Kasper Rorsted said in a statement.  “We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”

In 2007, a year after Reebok was acquired by Adidas, the former accounted for almost a quarter of Adidas’ total sales.  In the quarter ending in September 2020, only 6.7% of Adidas’ net sales came from Reebok.  A banking source estimated that Reebok brand could be valued at $ 1.2 billion.

ALSO READ: Carl Pei’s Nothing Invites Retail Investors 

Adidas was instrumental in developing the spiked running shoes which most sportsmen use on a daily basis today.  Adidas also was responsible for the transitioning from metal spikes to rubber and canvas spikes.  It will be interesting to see what the future holds for Reebok as it still has a lot of consumers and is one of the prominent brands in the sporting sectors.

Continue Reading
Advertisement
5 Comments

5 Comments

  1. binance-

    March 9, 2025 at 3:57 pm

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  2. bonificación de registro en Binance

    March 23, 2025 at 5:30 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.com/lv/register-person?ref=B4EPR6J0

  3. Daniela Johnson

    May 13, 2025 at 3:29 am

    We will blast your pitch to millions of forms.

    The opportunity for cost-saving, massive-reaching outreach won’t last. Ad costs climb daily, yet contact forms remain unblocked pathways to decision-makers. Our platform fires your pitch into thousands of sites per hour. Slots in our high-capacity plan are running out. Hold your rate and surge past slower competitors—claim your slot at https://bit.ly/submitnowforms now

  4. Delilah Schneider

    May 23, 2025 at 7:11 pm

    Massive USA B2B Database—12M decision-maker records in 7,900 niche-sorted Excel files.

    This master database drops only a few times annually; miss it, and you’re stuck waiting. Luckily, April 2025’s drop is still live—12 million leads, with granular role and sales data—at 80 % off.

    **Massive USA B2B Data. Lifetime updates.**

    Stay ahead while they play catch-up. Lock in lifetime updates today and maintain your targeting advantage.
    * Get it here: https://bit.ly/usdatabase

  5. Yxkalizg

    May 27, 2025 at 8:44 am

    Explore the ranked best online casinos of 2025. Compare bonuses, game selections, and trustworthiness of top platforms for secure and rewarding gameplaycasino slot machine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

Published

on

Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

Continue Reading

Latest News

How a Golden Retriever Became the Heart and Soul of a Hyderabad Startup’s Workplace

Published

on

Golden Retriever in workplace

Hyderabad-based startup Harvesting Robotics has won hearts online by appointing a golden retriever named Denver as its Chief Happiness Officer (CHO). Denver, introduced by co-founder Rahul Arepaka in a viral LinkedIn post, has quickly become the star of the office, spreading joy and boosting morale among employees. The company is now officially pet-friendly, a move Arepaka calls their “best decision.”

Denver’s new role has sparked widespread attention, with thousands liking and commenting on the announcement. Many see Denver’s presence as more than just a cute story—it highlights a growing trend of pet-friendly workplaces that prioritize employee well-being and happiness. As companies increasingly focus on holistic wellness, Denver’s appointment shows that sometimes, a wagging tail is the best way to brighten the workday.

Continue Reading

Inverstors Stories

Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

Published

on

Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

Continue Reading
Advertisement

Recent Posts

Advertisement