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Adidas To Sell Reebok Brand Due To Declining Sales

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If there is one brand which is easily recognisable in the sports industry, it is Adidas and its iconic three black stripes.  Adidas is one of the world’s largest sportswear brands which is known for its footwear, clothing apparel and accessories.  One of Adidas’ famous acquisitions was another sportswear brand Reebok which it acquired in 2006 for a price of roughly $ 3.8 billion.  The acquisition was made so Adidas could compete with another sportswear brand Nike.  However, since then Reebok consistently posted declining sales figures much to the disappointment of the Adidas management.

Adidas, in a statement finally announced they were looking to sell the Reebok brand from its portfolio.  “After careful consideration, we have come to the conclusion that Reebok and Adidas will be able to significantly better realize their growth potential independently of each other,” Adidas CEO Kasper Rorsted said in a statement.  “We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”

In 2007, a year after Reebok was acquired by Adidas, the former accounted for almost a quarter of Adidas’ total sales.  In the quarter ending in September 2020, only 6.7% of Adidas’ net sales came from Reebok.  A banking source estimated that Reebok brand could be valued at $ 1.2 billion.

ALSO READ: Carl Pei’s Nothing Invites Retail Investors 

Adidas was instrumental in developing the spiked running shoes which most sportsmen use on a daily basis today.  Adidas also was responsible for the transitioning from metal spikes to rubber and canvas spikes.  It will be interesting to see what the future holds for Reebok as it still has a lot of consumers and is one of the prominent brands in the sporting sectors.

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Apple’s iOS 18.7 vs iOS 26: Which Update Should You Choose for Your iPhone in 2025?

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Apple’s recent iOS 18.7 rollout provides a secure alternative to the visually revamped iOS 26, empowering iPhone users to choose between system stability and next-generation features. While iOS 18.7 focuses on important security updates and bug fixes, it maintains the familiar iOS experience for users of older devices like iPhone XS, XS Max, XR, and SE models up to the 16e. The update is lightweight—about one-fifteenth the size of iOS 26—which means quicker downloads and less storage consumption. It’s designed for reliability and fast installation, making it ideal for users who prioritize a stable and secure operating system over design changes.

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Deep-Tech Startup EndureAir Raises INR 25 Crore from IAN Alpha Fund to Boost Drone Innovation

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