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SoftBank To Infuse A Whopping $ 3 Billion In Paytm Mall

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SoftBank Funding In Paytm Mall,Startup Stories,Startup News India,2018 Latest Business News,SoftBank Paytm Mall Business,Indian digital e wallet Paytm,SoftBank CEO,Walmart-Flipkart Deal

SoftBank Group Corp., a Japanese multinational conglomerate is making headlines for investing a whopping  $ 3 billion in the Indian digital e wallet giant, Paytm.

However, the CEO of SoftBank, Masayoshi Son is not sure whether to sell SoftBank Vision Fund’s 21% stake in India’s largest online retailer, Flipkart. Earlier in April, Paytm Mall raised $ 400 million in a financing round led by SoftBank along with participation from Alibaba. With that funding, Softbank took 21% stake in Paytm Mall.  According to the recent Walmart-Flipkart deal agreement, SoftBank can go ahead with other deals only when it exits from Flipkart. However, the Japanese conglomerate is having second thoughts regarding its exit from the etailer firm. The venture capital firm should now set itself free from a clause in its agreement with Flipkart that restricts it from investing more than $ 500 million in the Paytm Mall App until 2020. So, as of now, Softbank is in talks to invest as much as $ 3 billion in the Paytm Mall App.

Paytm may proceed further with the funding only if SoftBank makes its exit from the etailer firm, Flipkart. SoftBank is not sure about selling off its Flipkart shares because of tax implications and as it sees a further increase in the valuation for Flipkart. SoftBank is expected to gain about $ 4 billion if it sells its entire 21% stake in Flipkart to Walmart.

Apart from these fundings, SoftBank had also invested an amount of $ 900 million in the other major e commerce player, Snapdeal. Paytm Mall surpassed the Indian e commerce market, replacing Snapdeal as the third largest player including Flipkart and Amazon India. Currently, Paytm claims to process about 1 billion transactions every quarter and aims to double the figure to 2 billion. Besides this, the payments  and e commerce firm, aims to process Rs. 60, 000 crores in monthly bank transfers by the year end. The company announced earlier to invest over Rs. 5,000 crores in 2018 in its payments and financial services. Paytm,  the digital e wallet giant is providing customers innumerable payment services that is making their lives easier! The effect the Walmart-Flipkart deal will have on the e commerce industry is yet to be seen.

 

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  1. Code of destiny

    April 16, 2025 at 8:15 pm

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Funding

Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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Info Edge Delivers 36% Returns on Startup Investments

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Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.

The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.

Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital.

Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.

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Phab Raises $2M Seed Funding to Expand Healthy Snacking Brand

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Phab, the D2C healthy snacking brand co-founded by Ankit Chona of ice cream brand Hocco and his wife Gayatri Chona, has raised $2 million (around ₹17 crore) in a seed funding round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and angel investors.

Founded in 2018, phab offers protein bars and healthy milkshakes, leveraging Ankit’s decade-long food industry experience and Gayatri’s expertise as a certified nutritionist. The brand has sold over 2 million units and sells through e-commerce and quick commerce platforms like Amazon, Flipkart, Zepto, and Blinkit.

Despite a 12% dip in operating revenue to ₹5 crore in FY24, phab trimmed its net loss by nearly 3% to ₹6.8 crore, showing improved efficiency.

The new funds will be used to expand the team, invest in production capacity, and grow phab’s presence across digital, quick commerce, and offline channels. The brand competes with Yoga Bar, Beyond Snack, and The Whole Truth in India’s growing $68 billion healthy snacking market. OTP Ventures’ founding partner Suhail Sameer praised phab’s bold, differentiated approach and the founders’ vision, signaling strong investor confidence in the brand’s growth potential.

 

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