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The Ecommerce Battle: Amazon Vs Flipkart
Ecommerce rivals Amazon and Flipkart have geared up for their respective festive season sales. For the first time since the inception of ecommerce in India, both the companies will begin their sale offers on the same day.
Both platforms will be offering attractive deals and huge discounts across various categories to drive up sales for five consecutive days. According to sources, homegrown market leader Flipkart has tasked its executives to register a lead of 70%-30% over Amazon India. Meanwhile, the American online retailer Amazon has promised to fight with the force of ‘two Amazons’ against Flipkart in an epic battle. While the stage has been set by the two giants, this year will see the debut of another ecommerce entrant, Alibaba backed Paytm Mall, along with market veterans Snapdeal and Shopclues.
In preparation for the sale, Flipkart India Pvt., Ltd., received a working capital credit of Rs. 1,000 crore from Axis Bank in addition to the existing credit line of Rs. 375 crores that the company already had with the bank. Amazon India has also been catching up with Flipkart in metrics like traffic, volumes and seller base. The global firm has launched 50 brands since January and hosts over two million products under its fashion category. The focus this year will be on the high spending Prime customers while acquiring new customers through their consumables category. Multiple industry experts agree the total sale generated by Flipkart’s Big Billion Days and Amazon’s Great Indian Festival will be at least 50% more than last year, even touching the Rs. 15,000 crores mark.
New entrant Paytm Mall backed by China’s Alibaba has also chalked out an aggressive budget of Rs. 1,000 crores for the sale season including Rs. 501 crores cashback offers. For their four day sale, Paytm Mall will be spending close to $ 35 million on its logistics network claiming that over 50% of the orders will be delivered the same day or by the next day. Meanwhile, smaller ecommerce firms such as Snapdeal and Shopclues are hoping to reaffirm their position in the market this season. Snapdeal, after the failed attempt to merge with Flipkart, plans to conduct 3 or 4 festive sales to regain the big chunk of market share they lost during the 2016 festive season sale. ShopClues, on the other hand, will focus on unstructured categories including unbranded fashion goods to defend its position in smaller towns. The ecommerce firm plans to double sales to over 10 million units during the festive period as it targets an Initial Public Offering (IPO) next year.
According to a study by management consulting agency RedSeer, during the 2016 sale, India’s ecommerce companies generated a gross revenue of $ 2.2 billion. The battle for highest gross revenue generated through festive season sale begins on September 20.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Paytm Grants ₹16.7 Crore ESOPs To Employees Under 2019 Stock Option Plan
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
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