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Blinkit Appoints Former Flipkart Executive as CFO

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Blinkit Appoints Former Flipkart Executive as CFO

Blinkit, the quick-commerce arm of Zomato, has appointed Vipin Kapooria as its new Chief Financial Officer (CFO). Kapooria brings a wealth of experience from his previous role as Vice President and Business Finance Head at Flipkart, where he played a crucial role in financial strategy and operations.

Context of the Appointment

Kapooria’s appointment comes at a pivotal time for Blinkit, especially following a series of high-profile departures within the company. Hemal Jain, who was overseeing finance operations for both Zomato and Blinkit, recently resigned. Prior to that, Amit Sachdeva, Blinkit’s former CFO, left to join PhysicsWallah as CFO. Kapooria’s arrival marks the first time Blinkit has had a full-time designated CFO in nearly two years, emphasizing the company’s commitment to strengthening its leadership team.

Key Qualifications

Vipin Kapooria is a chartered accountant with over 16 years of experience in financial management. His extensive background includes significant tenures at major firms:

  • Flipkart: As Vice President and Business Finance Head, Kapooria was instrumental in driving financial performance and strategic initiatives.
  • OYO and Yum! Restaurants: His roles at these companies further solidified his expertise in managing complex financial operations within fast-paced environments.

Strategic Importance of the Role

Kapooria’s appointment is significant as it fills a crucial role at Blinkit during a time when the quick-commerce sector is becoming increasingly competitive. His experience at Flipkart is expected to be invaluable in navigating the challenges and opportunities within this rapidly evolving industry.

Industry Landscape

The quick-commerce market has seen explosive growth, with companies like Blinkit expanding their offerings to compete more effectively against rivals such as Zepto and Swiggy’s Instacafe/Bolt. Recently, Blinkit launched a standalone app called Bistro, aimed at providing 10-minute food deliveries, which reflects its strategy to enhance service speed and customer satisfaction.

Conclusion

Vipin Kapooria’s appointment as CFO of Blinkit signifies a strategic move to bolster the company’s financial leadership amid a dynamic market landscape. With his extensive experience in e-commerce and finance, Kapooria is well-positioned to guide Blinkit through its next phase of growth and innovation in the competitive quick-commerce sector. As Blinkit continues to expand its services and enhance operational efficiency, Kapooria’s leadership will be critical in achieving these objectives.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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