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BigBasket Joins the 10-Minute Food Delivery Race

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BigBasket Joins the 10-Minute Food Delivery Race

Tata-backed BigBasket is gearing up to enter the 10-minute food delivery segment, aiming to offer a wide range of food items, including products from its own brands and partner restaurants, delivered within a 10-minute window. This strategic move aligns with the increasing popularity of quick commerce and the growing demand for speedy food delivery services in India.

Key Features of BigBasket’s Entry

  • Leveraging Strong Supply Chain: BigBasket plans to utilize its robust supply chain and logistics network to efficiently fulfill orders and ensure timely delivery of food items. The company has already established a reputation for reliable grocery delivery, which it aims to extend into the quick-service food sector.
  • Hybrid Model: The company is exploring a hybrid model that combines its private label products with offerings from partner restaurants. This approach will allow BigBasket to cater to diverse customer preferences, offering a variety of food options ranging from ready-to-eat meals to snacks and beverages.
  • Focus on Speed and Convenience: By emphasizing quick delivery times, BigBasket aims to meet the rising consumer demand for convenience. The company’s quick commerce service, previously branded as BBNow, will be restructured to focus on delivering food items within 10 minutes.

Competitive Landscape

As the 10-minute delivery segment becomes increasingly competitive, BigBasket’s entry is expected to intensify the race for market share. Competitors such as Swiggy, Zomato, and Zepto are already heavily investing in this space:

  • Swiggy has launched its Bolt service, which partners with various brands to deliver food in under 10 minutes.
  • Zomato’s Blinkit has introduced a similar service called Bistro, focusing on rapid food deliveries.
  • Zepto Cafe operates on a private label model, delivering food and bakery items quickly from its dark stores.

Market Trends

Industry analysts note that the quick commerce sector is witnessing significant growth, with estimates suggesting an annualized gross merchandise value (GMV) of around $5.5 billion. This growth is driven by evolving consumer preferences for faster service and greater convenience.

Strategic Implications

BigBasket’s entry into the 10-minute food delivery market reflects a broader trend among grocery and food delivery platforms to diversify their offerings beyond traditional grocery items. By integrating quick-service options, BigBasket aims to enhance customer engagement and increase order frequency.

Future Outlook

The company plans to launch its new 10-minute delivery service within the next three to four months. By focusing on speed, convenience, and a diverse product range, BigBasket intends to carve out a niche for itself in the fast-paced world of food delivery.

Conclusion

BigBasket’s foray into the 10-minute food delivery segment represents a significant strategic shift as it seeks to capitalize on the growing demand for quick commerce in India. With its established logistics network and innovative hybrid model, BigBasket is well-positioned to compete with existing players in this rapidly evolving market. As consumer expectations continue to evolve towards faster service, BigBasket’s entry is likely to intensify competition and drive further innovation within the industry.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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