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BigBasket Joins the 10-Minute Food Delivery Race

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BigBasket Joins the 10-Minute Food Delivery Race

Tata-backed BigBasket is gearing up to enter the 10-minute food delivery segment, aiming to offer a wide range of food items, including products from its own brands and partner restaurants, delivered within a 10-minute window. This strategic move aligns with the increasing popularity of quick commerce and the growing demand for speedy food delivery services in India.

Key Features of BigBasket’s Entry

  • Leveraging Strong Supply Chain: BigBasket plans to utilize its robust supply chain and logistics network to efficiently fulfill orders and ensure timely delivery of food items. The company has already established a reputation for reliable grocery delivery, which it aims to extend into the quick-service food sector.
  • Hybrid Model: The company is exploring a hybrid model that combines its private label products with offerings from partner restaurants. This approach will allow BigBasket to cater to diverse customer preferences, offering a variety of food options ranging from ready-to-eat meals to snacks and beverages.
  • Focus on Speed and Convenience: By emphasizing quick delivery times, BigBasket aims to meet the rising consumer demand for convenience. The company’s quick commerce service, previously branded as BBNow, will be restructured to focus on delivering food items within 10 minutes.

Competitive Landscape

As the 10-minute delivery segment becomes increasingly competitive, BigBasket’s entry is expected to intensify the race for market share. Competitors such as Swiggy, Zomato, and Zepto are already heavily investing in this space:

  • Swiggy has launched its Bolt service, which partners with various brands to deliver food in under 10 minutes.
  • Zomato’s Blinkit has introduced a similar service called Bistro, focusing on rapid food deliveries.
  • Zepto Cafe operates on a private label model, delivering food and bakery items quickly from its dark stores.

Market Trends

Industry analysts note that the quick commerce sector is witnessing significant growth, with estimates suggesting an annualized gross merchandise value (GMV) of around $5.5 billion. This growth is driven by evolving consumer preferences for faster service and greater convenience.

Strategic Implications

BigBasket’s entry into the 10-minute food delivery market reflects a broader trend among grocery and food delivery platforms to diversify their offerings beyond traditional grocery items. By integrating quick-service options, BigBasket aims to enhance customer engagement and increase order frequency.

Future Outlook

The company plans to launch its new 10-minute delivery service within the next three to four months. By focusing on speed, convenience, and a diverse product range, BigBasket intends to carve out a niche for itself in the fast-paced world of food delivery.

Conclusion

BigBasket’s foray into the 10-minute food delivery segment represents a significant strategic shift as it seeks to capitalize on the growing demand for quick commerce in India. With its established logistics network and innovative hybrid model, BigBasket is well-positioned to compete with existing players in this rapidly evolving market. As consumer expectations continue to evolve towards faster service, BigBasket’s entry is likely to intensify competition and drive further innovation within the industry.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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