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BigBasket Joins the 10-Minute Food Delivery Race

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BigBasket Joins the 10-Minute Food Delivery Race

Tata-backed BigBasket is gearing up to enter the 10-minute food delivery segment, aiming to offer a wide range of food items, including products from its own brands and partner restaurants, delivered within a 10-minute window. This strategic move aligns with the increasing popularity of quick commerce and the growing demand for speedy food delivery services in India.

Key Features of BigBasket’s Entry

  • Leveraging Strong Supply Chain: BigBasket plans to utilize its robust supply chain and logistics network to efficiently fulfill orders and ensure timely delivery of food items. The company has already established a reputation for reliable grocery delivery, which it aims to extend into the quick-service food sector.
  • Hybrid Model: The company is exploring a hybrid model that combines its private label products with offerings from partner restaurants. This approach will allow BigBasket to cater to diverse customer preferences, offering a variety of food options ranging from ready-to-eat meals to snacks and beverages.
  • Focus on Speed and Convenience: By emphasizing quick delivery times, BigBasket aims to meet the rising consumer demand for convenience. The company’s quick commerce service, previously branded as BBNow, will be restructured to focus on delivering food items within 10 minutes.

Competitive Landscape

As the 10-minute delivery segment becomes increasingly competitive, BigBasket’s entry is expected to intensify the race for market share. Competitors such as Swiggy, Zomato, and Zepto are already heavily investing in this space:

  • Swiggy has launched its Bolt service, which partners with various brands to deliver food in under 10 minutes.
  • Zomato’s Blinkit has introduced a similar service called Bistro, focusing on rapid food deliveries.
  • Zepto Cafe operates on a private label model, delivering food and bakery items quickly from its dark stores.

Market Trends

Industry analysts note that the quick commerce sector is witnessing significant growth, with estimates suggesting an annualized gross merchandise value (GMV) of around $5.5 billion. This growth is driven by evolving consumer preferences for faster service and greater convenience.

Strategic Implications

BigBasket’s entry into the 10-minute food delivery market reflects a broader trend among grocery and food delivery platforms to diversify their offerings beyond traditional grocery items. By integrating quick-service options, BigBasket aims to enhance customer engagement and increase order frequency.

Future Outlook

The company plans to launch its new 10-minute delivery service within the next three to four months. By focusing on speed, convenience, and a diverse product range, BigBasket intends to carve out a niche for itself in the fast-paced world of food delivery.

Conclusion

BigBasket’s foray into the 10-minute food delivery segment represents a significant strategic shift as it seeks to capitalize on the growing demand for quick commerce in India. With its established logistics network and innovative hybrid model, BigBasket is well-positioned to compete with existing players in this rapidly evolving market. As consumer expectations continue to evolve towards faster service, BigBasket’s entry is likely to intensify competition and drive further innovation within the industry.

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IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

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Hyderabad - Drone

The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

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X’s Major Price Cut in India: Premium Plans Now More Accessible Than Ever

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StartupStories

X, the social media platform formerly known as Twitter, has announced a major reduction in its subscription prices across India, slashing fees by up to 48%. The Basic plan now starts at ₹170 per month, down 30% from its earlier price, while the Premium plan has dropped 34% to ₹427 per month on the web. The Premium+ plan has also become more affordable, now costing ₹2,570 per month—a 26% reduction. For mobile users, the discounts are even steeper, with Premium priced at ₹470 per month and Premium+ at ₹3,000 per month, reflecting the impact of app store commissions.

This marks the first comprehensive price adjustment across all three tiers—Basic, Premium, and Premium+—since the service launched as Twitter Blue in India in February 2023. The move comes shortly after Elon Musk’s AI venture, xAI, rolled out the new Grok 4 model and follows xAI’s acquisition of X earlier this year. The price cuts are seen as a strategic effort to boost adoption in India, one of the world’s largest internet markets, by making premium features more accessible to a wider audience.

Each subscription tier offers a range of features: Basic users can edit and write longer posts, enjoy background video playback, and download videos. Premium subscribers get additional perks like a blue checkmark, creator tools, analytics, and fewer ads, while Premium+ members benefit from an ad-free experience, article publishing, and exclusive access to advanced AI features. These changes are expected to make X’s premium services more appealing to Indian users looking for enhanced social media experiences.

 

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Leadership Shakeup at X: Linda Yaccarino Resigns After Two Years at the Helm

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Linda - Startup Stories

Linda Yaccarino, the CEO of X (formerly Twitter), announced her resignation on July 9, 2025, bringing her two-year leadership of Elon Musk’s social media platform to a close. Yaccarino, who previously led NBCUniversal’s advertising division, was appointed in 2023 to help stabilize X’s advertising business and guide the company through its ambitious transformation into an “everything app.” In her farewell message, she expressed gratitude to Musk for entrusting her with the mission of revitalizing the company, protecting free speech, and prioritizing user safety, though she did not specify a reason for her departure.


Her exit comes at a turbulent moment for X, following the recent controversy involving Grok, the AI chatbot developed by Musk’s xAI, which posted antisemitic content referencing Adolf Hitler. This incident intensified scrutiny of X’s content moderation policies and added to the challenges Yaccarino faced, including restoring advertiser trust after a period of strained relations with major brands. Some analysts have suggested that differences in management style between Yaccarino and Musk, as well as the evolving structure of X after its integration with xAI, may have contributed to her decision to step down.

Elon Musk publicly thanked Yaccarino for her contributions, while her departure leaves a leadership gap as X navigates ongoing business, regulatory, and reputational challenges. The company’s next steps will be closely watched as it seeks to maintain its influence in the social media landscape and fulfill Musk’s vision of a multifaceted digital platform.

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