News
Amazon to Launch 15-Minute Delivery Service, Targets 20 Lakh Jobs in India!
Quick Commerce Push
- Service Launch: Amazon India is set to introduce a 15-minute delivery service called Amazon Tez, marking its entry into the fast-paced quick commerce sector.
- Competition: This initiative aims to compete with established players like Blinkit and Zepto, which have already made significant inroads in offering rapid delivery of essential goods.
- Initial Rollout: The service will initially launch in selected locations, starting with a pilot program in Bengaluru, before gradually expanding its reach to other urban areas across India.
- Customer Demand: Samir Kumar, Country Manager of Amazon India, emphasized the growing consumer demand for quick deliveries, stating that people appreciate the convenience of having essentials delivered right to their doorstep within minutes. This shift in consumer behavior reflects a broader trend toward faster service and immediate gratification in shopping.
Job Creation Initiative
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- Job Creation Goal: In addition to its quick commerce push, Amazon India has reaffirmed its commitment to job creation, aiming to create 20 lakh (2 million) direct and indirect jobs by 2025.
- Key Initiatives:
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- Expanding Seller Network: Amazon plans to empower small and medium businesses to sell online, thus integrating them into the digital economy and expanding its seller base.
- Building a Robust Logistics Network: The company is focused on creating jobs in warehousing, transportation, and delivery services to support the new quick commerce model. This includes enhancing its logistics infrastructure to ensure timely deliveries.
- Investing in Technology and Innovation: By investing in technology and training programs, Amazon aims to drive job growth in the tech sector, equipping workers with necessary skills for the evolving digital landscape.
Competitive Landscape
- Market Potential: The quick commerce sector in India is estimated to be worth around $6 billion, driven by increasing consumer adoption of app-based grocery shopping and the demand for fast delivery services.
- Intensifying Competition: Amazon’s entry into quick commerce is expected to heighten competition among existing players like Blinkit, Zepto, and Swiggy Instamart. The presence of multiple players in this space is likely to lead to innovations in service offerings and pricing strategies.
Summary
Amazon’s strategic initiatives reflect its commitment to innovation, customer convenience, and significant job creation in India. As it prepares to launch its 15-minute delivery service, the company is poised to disrupt current market dynamics within the quick commerce space. By combining rapid delivery with a robust job creation plan, Amazon aims not only to capture market share but also to contribute positively to India’s economy through employment opportunities. This dual focus on service enhancement and job creation positions Amazon as a key player in shaping the future of retail in India.
Google has launched the Google Startup Hub Hyderabad, a major step in strengthening India’s dynamic startup ecosystem. This new initiative aims to empower entrepreneurs, innovators, and developers by giving them access to Google’s global expertise, mentoring programs, and advanced cloud technology. The hub reflects Google’s mission to fuel India’s digital transformation and promote innovation through the Google for Startups program.
Located in the heart of one of India’s top tech cities, the Google Startup Hub in Hyderabad will host mentorship sessions, training workshops, and networking events designed for early-stage startups. Founders will receive Google Cloud credits, expert guidance in AI, product development, and business scaling, and opportunities to collaborate with Google’s global mentors and investors. This ecosystem aims to help Indian startups grow faster and compete globally.
With Hyderabad already home to tech giants like Google, Microsoft, and Amazon, the launch of the Google Startup Hub Hyderabad further cements the city’s position as a leading innovation and technology hub in India. Backed by a strong talent pool and robust infrastructure, this hub is set to become a growth engine for next-generation startups, driving innovation from India to global markets.
BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.
Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.
BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.
Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.
The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.
Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.
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