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CRED Expands Beyond App: Users Can Now Use CRED Coins Offline and Online!
CRED, the fintech startup founded by Kunal Shah, is taking a significant step forward by enabling users to utilize their CRED Coins for both offline and online purchases. Previously, CRED Coins were primarily used for in-app purchases on CRED’s platform. However, the company is now piloting a new feature that allows users to redeem these coins at various merchant outlets and online platforms.
How Does It Work?
Offline Redemptions
Users can scan a QR code at participating offline stores to redeem CRED Coins for discounts on their purchases. This feature allows customers to enjoy immediate benefits while shopping in physical retail environments, enhancing the utility of CRED Coins beyond digital transactions.
Online Redemptions
Users can also use CRED Coins to make online purchases on selected websites and apps, including popular platforms like Zepto. This integration expands the possibilities for users, allowing them to leverage their accumulated coins for various online shopping experiences.
Expanding the Ecosystem
CRED is actively partnering with both online and offline merchants to broaden the reach of CRED Coins. The company aims to add more merchants to the program in the coming months, providing users with increased flexibility and convenience in how they use their rewards.
Strategic Partnerships
By collaborating with a diverse range of merchants, CRED enhances its value proposition for users. This strategy not only incentivizes spending but also fosters loyalty among users who can now redeem their coins in multiple ways.
Enhancing User Engagement and Loyalty
This strategic move by CRED is expected to further enhance user engagement and loyalty. By extending the utility of CRED Coins beyond the app, the company positions itself as a comprehensive financial platform that meets users’ evolving needs.
Pilot Phase Insights
While the pilot phase is currently limited to a selected group of users, CRED plans to gradually roll out this feature to a wider audience. Feedback from early adopters will be crucial in refining the user experience and ensuring smooth integration across various platforms.
Conclusion
CRED’s expansion into offline and online redemption of CRED Coins marks a significant evolution in its service offerings. By enhancing the usability of its rewards program, CRED not only increases user satisfaction but also strengthens its position in the competitive fintech landscape. As more merchants join the platform and user adoption grows, this initiative could redefine how consumers engage with loyalty programs and financial services in India.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
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