Latest News
CRED Expands Beyond App: Users Can Now Use CRED Coins Offline and Online!
CRED, the fintech startup founded by Kunal Shah, is taking a significant step forward by enabling users to utilize their CRED Coins for both offline and online purchases. Previously, CRED Coins were primarily used for in-app purchases on CRED’s platform. However, the company is now piloting a new feature that allows users to redeem these coins at various merchant outlets and online platforms.
How Does It Work?
Offline Redemptions
Users can scan a QR code at participating offline stores to redeem CRED Coins for discounts on their purchases. This feature allows customers to enjoy immediate benefits while shopping in physical retail environments, enhancing the utility of CRED Coins beyond digital transactions.
Online Redemptions
Users can also use CRED Coins to make online purchases on selected websites and apps, including popular platforms like Zepto. This integration expands the possibilities for users, allowing them to leverage their accumulated coins for various online shopping experiences.
Expanding the Ecosystem
CRED is actively partnering with both online and offline merchants to broaden the reach of CRED Coins. The company aims to add more merchants to the program in the coming months, providing users with increased flexibility and convenience in how they use their rewards.
Strategic Partnerships
By collaborating with a diverse range of merchants, CRED enhances its value proposition for users. This strategy not only incentivizes spending but also fosters loyalty among users who can now redeem their coins in multiple ways.
Enhancing User Engagement and Loyalty
This strategic move by CRED is expected to further enhance user engagement and loyalty. By extending the utility of CRED Coins beyond the app, the company positions itself as a comprehensive financial platform that meets users’ evolving needs.
Pilot Phase Insights
While the pilot phase is currently limited to a selected group of users, CRED plans to gradually roll out this feature to a wider audience. Feedback from early adopters will be crucial in refining the user experience and ensuring smooth integration across various platforms.
Conclusion
CRED’s expansion into offline and online redemption of CRED Coins marks a significant evolution in its service offerings. By enhancing the usability of its rewards program, CRED not only increases user satisfaction but also strengthens its position in the competitive fintech landscape. As more merchants join the platform and user adoption grows, this initiative could redefine how consumers engage with loyalty programs and financial services in India.
Latest News
₹290 Crore Boost: Rozana’s Series B Funding Scales Rural Retail Network Nationwide
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Latest News
Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.

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April 13, 2026 at 4:15 pm
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