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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

Blinkit has unveiled a new service that promises to deliver Decathlon products straight to customers’ doorsteps in just 10 minutes. This fast delivery option is available in all cities where Blinkit operates, including smaller locations like Bareilly, Roorkee, and Bhopal, thereby expanding the convenience of shopping for high-quality products to a broader audience.

Exciting Announcement from Blinkit

Albinder Dhindsa, CEO of Blinkit, shared his excitement about the launch on social media, emphasizing the ease and speed of the new service:

“Decathlon is now available on Blinkit! Customers can now get sports and gym equipment, winter essentials, yoga needs, travel bags, and apparel—all delivered in just 10 minutes. The coolest part is that we’ve launched Decathlon products in all cities we deliver in, including Bareilly, Roorkee, Bhopal, and more.”

This collaboration between Blinkit and Decathlon aims to provide fitness enthusiasts and adventurers with quick access to the gear they need without having to step outside their homes. The service is designed to make the shopping experience more convenient and hassle-free, especially for those in smaller cities who may not have easy access to Decathlon stores.

Additional Features and Services

In addition to the 10-minute delivery service for Decathlon products, Blinkit recently launched a 10-minute returns and exchanges feature. This innovative service allows customers to request returns or exchanges for clothing and footwear, with their requests completed within just 10 minutes.

Expansion of Returns and Exchanges

Initially tested in the Delhi-NCR region, this returns and exchanges feature has now been expanded to major cities such as Mumbai, Bangalore, Hyderabad, and Pune, with plans for further rollout across additional locations.

Dhindsa expressed enthusiasm about this feature as well:

“The cool part is that returns and exchanges will be completed within 10 minutes of raising a request! After a successful test run in Delhi-NCR, we’ve now enabled it for Mumbai, Bangalore, Hyderabad, and Pune.”

This initiative aims to alleviate “size anxiety” for online shoppers by making it easier for customers to feel confident when purchasing clothing and shoes.

The Impact on Quick Commerce

With these new services, Blinkit continues to innovate in the delivery space, offering more convenience to customers across the country. The quick commerce model has gained significant traction in India, driven by consumer demand for speed and efficiency.

Market Context

The Indian quick commerce market has experienced exceptional growth, reaching a Gross Merchandise Value (GMV) of $2.8 billion in 2023—marking a 77% year-on-year increase. Major players like Blinkit are capitalizing on this trend by partnering with well-known brands such as Decathlon to enhance their offerings.

Conclusion

Blinkit’s partnership with Decathlon represents a strategic move to solidify its position in the competitive quick commerce landscape. By providing rapid delivery of sports gear and facilitating hassle-free returns and exchanges, Blinkit aims to meet the evolving needs of consumers looking for convenience without compromising on quality. As quick commerce continues to expand in India, services like these are likely to play a crucial role in shaping the future of online shopping experiences.

 

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

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In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

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Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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