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Amazon Expands Cross-Border Logistics Programme and Launches Export Navigator for Indian Sellers!

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Amazon Expands Cross-Border Logistics Programme and Launches Export Navigator for Indian Sellers

Amazon has significantly strengthened its cross-border logistics capabilities by expanding its Global Selling Seller Exports and Delivery (SEND) program. This initiative is designed to simplify overseas shipping for Indian exporters while providing cost-effective solutions for inventory storage and distribution.

Key Enhancements to SEND

Launched in 2022, the SEND program has already supported thousands of exporters with reliable shipment tracking and on-time delivery. In its latest expansion, Amazon has added three new carriers to its air and ocean lanes connecting India to major markets, including the US, the UK, and Germany. This enhancement allows exporters to choose from multiple shipping options, improving flexibility and efficiency.

To further support Indian exporters, SEND now integrates with Amazon Warehousing and Distribution (AWD), a bulk storage solution that enables more efficient inventory management at reduced costs. Exporters can access competitive shipping rates, seamless booking, and tracking features directly through the Amazon Seller Central platform.

Export Navigator: Simplifying Compliance for Exporters

In addition to SEND, Amazon has introduced the Export Navigator, a comprehensive dashboard aimed at assisting sellers with compliance and regulatory requirements for international shipments. This tool is available to all Indian exporters, regardless of whether they are registered with Amazon. It provides guidance on various aspects of cross-border trade, including:

  • Export registration and product certification.
  • Licenses and taxation guidelines in India and destination countries.
  • Shipping requirements across courier and cargo channels.
  • Payment reconciliation and government export incentives.

The Export Navigator also connects exporters to a curated network of third-party service providers offering faster service level agreements (SLAs) and competitive rates.

Amazon’s Commitment to Indian Exporters

The SEND program and Export Navigator are part of Amazon’s broader efforts to boost e-commerce exports from India. “We remain committed to expanding e-commerce export opportunities for entrepreneurs across India as we work towards enabling USD 20 billion in cumulative exports from the country by 2025,” stated Bhupen Wakankar, Director of Global Trade at Amazon India.

This commitment is reflected in Amazon’s strategic initiatives aimed at empowering small businesses by simplifying international trade processes. The integration of SEND with AWD allows for better inventory management, thereby enhancing operational efficiency for exporters.

The Growing E-Commerce Landscape in India

India has emerged as a significant player in the global e-commerce landscape, with a rapidly growing base of exporters leveraging platforms like Amazon to reach international markets. The recent enhancements to SEND coincide with the upcoming holiday shopping season, including major sales events like Black Friday and Cyber Monday. This timing presents a pivotal opportunity for Indian sellers to showcase their products globally.

Amazon’s efforts are further supported by its extensive logistics network, which includes partnerships with local postal services like India Post, enhancing last-mile delivery capabilities across the country. This collaboration aims to democratize e-commerce access, especially in remote areas where traditional logistics may fall short.

Conclusion

By enhancing its logistics program and launching tools like Export Navigator, Amazon continues to simplify international trade for Indian sellers. These initiatives not only empower small businesses but also position Amazon as a key facilitator in India’s burgeoning export economy. With ambitious goals set for 2025, Amazon is poised to play a crucial role in enabling Indian entrepreneurs to tap into global markets efficiently and effectively.

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

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Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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