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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth!

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Amazon Sees Record-Breaking Success in 2024 Festival Sales, Non-Metro Cities Drive Growth

Amazon India’s Great Indian Festival (AGIF) 2024 has emerged as the company’s most successful event to date, showcasing record-setting engagement and sales. Running from September 27 through early November, this month-long sale witnessed a massive uptick in customer visits, particularly from non-metro cities, which accounted for over 85% of total visits.

Surge in Non-Metro Engagement

The festival attracted an astounding 140 crore customer visits, with tier-2 and smaller cities contributing significantly to this figure. Nearly 70% of new Prime members were from these areas, benefiting from fast-tracked delivery on over 3 crore items. The sale also recorded the highest single-day Prime sign-ups within its initial two days, marking a milestone in Prime membership growth.

Key Statistics

  • 140 crore customer visits during the festival.
  • 70% of new Prime members from non-metro cities.
  • Highest single-day Prime sign-ups in the first two days of the event.

Impressive Seller Growth

Sellers, particularly those from non-metro locations, reported exceptional sales during the festival. More than 70% surpassed last year’s ₹1 crore sales threshold. Small businesses, artisans, and women entrepreneurs thrived during the event, selling products at a remarkable pace of 1,000 units per minute. Approximately 42,000 sellers achieved their best-ever sales day, with most vendors hailing from smaller towns and cities.

Seller Achievements

  • Over 70% of sellers exceeded ₹1 crore in sales.
  • Approximately 42,000 sellers reached their highest single-day sales.

Amazon Pay and Financial Flexibility

Amazon Pay usage surged during the festival, with a 50% increase in ICICI Bank credit card transactions and a 20% rise in UPI transactions. Electronics purchases on EMI also grew significantly, with 25% of electronics buyers opting for no-cost EMIs. This financial flexibility contributed to increased travel bookings as well, with flight and hotel reservations rising by 20% and 60%, respectively.

Financial Insights

  • 50% increase in ICICI Bank credit card transactions.
  • 20% rise in UPI transactions.
  • Travel bookings saw a 20% increase for flights and a 60% increase for hotels.

Top-Selling Categories and Consumer Preferences

Product categories such as large-screen TVs, 5G smartphones, and audio products experienced significant demand. Amazon’s own devices, including the Fire TV Stick and Redmi Smart Fire TV, were among the top sellers. Laptops—particularly Intel-powered models—saw a 30% year-over-year growth, while home improvement items like festive lighting and décor also gained popularity.

Popular Products

  • Large-screen TVs and 5G smartphones were top-selling categories.
  • Amazon devices like Fire TV Stick led sales.
  • Home improvement items including string lights and garlands were in high demand.

Non-metro cities drove over half of all sales in large appliances and televisions, underscoring Amazon’s expanding reach in these regions. The introduction of Amazon Bazaar, focused on daily essentials, saw a four-fold increase in users predominantly from tier-2 cities and beyond.

Growth in Amazon Business

Amazon Business experienced a 50% rise in new business customers during this festival season. Many opted for Prime membership to take advantage of early access and faster delivery. The demand for bulk discounts grew significantly, with businesses ordering larger quantities and benefiting from tailored discounts.

Business Insights

  • New business customers increased by 50%.
  • Strong interest in bulk orders with tailored discounts.

Conclusion

Overall, the Great Indian Festival 2024 highlighted Amazon’s growing influence beyond India’s metro areas, driven by widespread participation from non-metro consumers and a strong push from small and medium businesses. The success of this year’s festival not only reflects changing consumer behavior but also underscores the importance of e-commerce platforms in enhancing accessibility to products across diverse regions.

As Amazon continues to expand its offerings and enhance user experience, the insights gained from this festival will likely inform future marketing strategies aimed at tapping into the burgeoning market outside major metropolitan areas. With ongoing investments in infrastructure and technology, Amazon is well-positioned to maintain its leadership in India’s dynamic e-commerce landscape.

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

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Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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