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Netflix Introduces “Moments” Feature for Sharing Favorite Scenes from Movies and TV Shows!
Netflix has launched a new feature called “Moments” that allows users to save and share their favorite scenes from movies and TV shows with friends and family. Currently available on the Netflix mobile app for iOS users, the feature enables viewers to bookmark memorable clips and share them directly through social media platforms. Netflix has confirmed that support for Android will roll out in the coming weeks.
What is Netflix Moments?
Netflix Moments is designed to help users relive iconic moments from their favorite shows and movies by allowing them to save and share clips within the app. With movie and TV show scenes frequently shared on social media, Moments positions Netflix to engage users by letting them highlight and circulate memorable content directly through the platform.
In a statement to Variety, Netflix actor Giancarlo Esposito expressed his enthusiasm for Moments, stating, “I know firsthand there’s something magical that happens when a powerful story finds its audience on Netflix. Suddenly everyone is captivated and can’t stop talking about it, and that passion just keeps compounding.” Netflix hinted that this is just the beginning for Moments, with “more features” planned to enhance the sharing experience.
How Does Moments Work?
According to Netflix, Moments can be accessed while watching content on the mobile app. The new Moments button will appear alongside options like playback speed, episodes, audio, and subtitles. To save a Moment:
- Tap the screen while watching a show or movie.
- Select the Moments option from the menu.
- The scene will be saved in the My Netflix section of the app.
Users can then instantly share these scenes with friends and family on platforms such as Instagram, Messenger, WhatsApp, or Snapchat. This functionality not only enhances user engagement but also provides a more interactive way for fans to connect with the content they love.
Enhancing Viewer Engagement
With Moments, Netflix aims to strengthen viewer engagement by transforming passive viewing into an interactive experience. This feature allows fans to curate their own collections of memorable scenes, creating fresh opportunities to engage with stories they cherish.
Integration with Social Media
The ability to share clips directly through social media aligns with modern viewing habits, where sharing highlights has become commonplace. By facilitating this process, Netflix hopes to encourage conversations around its content, potentially driving new viewers to its platform.
Future Plans for Moments
Netflix has indicated that it plans to expand the functionality of Moments in future updates. This could include additional features that enhance how users interact with shared content, further solidifying Netflix’s position in an increasingly competitive streaming landscape.
Celebrity-Driven Campaign
To promote this new feature, Netflix has launched a campaign titled “It’s So Good,” featuring prominent celebrities like Cardi B, Simone Biles, and Giancarlo Esposito. The campaign aims to showcase how memorable moments can resonate with audiences and encourage sharing among friends.
Conclusion
The introduction of the Moments feature represents a significant evolution in how Netflix viewers engage with streaming content. By allowing users to bookmark, save, and share their favorite scenes easily, Netflix is enhancing user interaction while adapting to the increasingly social nature of digital entertainment.
As this feature rolls out across platforms, it will be interesting to see how it impacts viewer behavior and whether it leads to increased engagement on Netflix’s platform. With ongoing developments planned for Moments, Netflix is positioning itself at the forefront of interactive streaming experiences, catering to both casual viewers and dedicated fans alike.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Bhavish Aggarwal has sold Ola Electric shares worth about ₹325 crore over three consecutive trading sessions, primarily to fully repay a promoter-level loan of ₹260 crore and release all pledged promoter shares. Despite the stake sale, he continues to hold a significant shareholding of over 34 percent in Ola Electric, and the company has clearly stated that there is no change in promoter control or his long-term commitment to the business. This one-time, limited monetisation at the promoter’s personal level is positioned as a structural clean-up rather than a signal of reduced confidence in the company.
The transactions, executed through open-market bulk deals, included an initial sale of about 2.6 crore shares worth roughly ₹92 crore at an average price of ₹34.99 per share, followed by additional trades of around ₹142 crore and ₹90 crore, taking the total sale value to approximately ₹324–325 crore. As a result, Aggarwal’s stake has fallen by a little over 2 percent, while all previously pledged promoter shares about 3.93 percent of Ola Electric’s equity are being released, removing the overhang and risk typically associated with pledged stock. The company has also clarified that these deals do not involve any capital raise or dilution by Ola Electric itself, which is important for investors tracking promoter stake and governance.
The share sale came at a time when Ola Electric’s stock had been under pressure, even hitting an all-time closing low amid concerns around growth, competition and heavy promoter selling. However, once the company confirmed that the stake sale was complete and all promoter-level pledges would be cleared, the stock rebounded sharply, gaining around 9–10 percent as markets welcomed the removal of this technical overhang. For investors, the focus is now expected to shift back to Ola Electric’s core fundamentals EV sales growth, margins, and market-share performance in India’s two-wheeler EV segment while the reduced promoter debt risk and continued high promoter holding offer some comfort on long-term alignment.
Kuku FM’s parent company, Mebigo Labs, has hired leading investment banks to prepare for a 200 million dollar IPO in India, marking a major milestone for the country’s digital audio ecosystem. The Mumbai-based company has reportedly appointed Kotak Mahindra Capital, Axis Bank and Morgan Stanley’s India unit to manage the proposed share sale, which is likely to be launched on Indian stock exchanges once key regulatory steps are completed. This move signals strong intent to tap public markets and test investor appetite for subscription-led regional audio platforms in India.
The planned IPO proceeds are expected to help Kuku FM expand its content library, strengthen its regional language offerings and invest in technology to enhance user experience. With a focus on Hindi, Marathi, Tamil and other Indian languages, Kuku FM aims to capture the fast-growing audience in Tier 2 and Tier 3 cities seeking affordable audiobooks, courses and storytelling content. The funds could also provide additional firepower for marketing, partnerships and product innovation, helping the platform compete more aggressively in India’s crowded digital entertainment and creator economy landscape.
Founded in 2018, Kuku FM has built a subscription-driven business model and has reportedly scaled to millions of paying users, backed by multiple funding rounds from prominent investors. Its decision to pursue a 200 million dollar IPO positions it as one of the first major Indian audio platforms to attempt a public listing, potentially paving the way for other podcast and niche content startups to follow. As the IPO process moves forward, Kuku FM’s performance in the public markets will be closely watched as a key indicator of how investors value regional, knowledge-first audio platforms in India’s booming digital economy.
How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise
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