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IndiGo and Spotify Team Up to Launch “6E Shuffle” with Customized Travel Playlists and Free Spotify Premium!
IndiGo has partnered with Spotify to introduce a new feature called “6E Shuffle,” aimed at enhancing the travel experience by offering personalized playlists based on passengers’ destinations. This innovative collaboration seeks to connect music and travel, providing a unique companion for travelers who enjoy music during their journeys.
Features of “6E Shuffle”
With “6E Shuffle,” IndiGo passengers will have access to curated playlists tailored to their travel plans and musical preferences. The feature includes selections specifically designed for popular travel routes and destinations. Travelers can easily access these playlists through a dedicated microsite, which redirects them to Spotify for a seamless listening experience.
Complimentary Spotify Premium Subscription
In addition to the playlists, IndiGo’s partnership with Spotify includes a complimentary four-month subscription to Spotify Premium for customers who book directly through the airline. This allows passengers to enjoy ad-free listening and offline access to their favorite tracks, enhancing their overall travel experience.
Growing Demand for Travel-Related Playlists
Spotify has noted a significant increase in interest for travel-related playlists in India, particularly among younger audiences. The platform reports that travel-themed keywords like “road trip” and “driving” appear in user searches over 2.2 million times each month, indicating a strong demand for music that complements travel experiences. Gen Z listeners are particularly driving this trend, with searches peaking during mid-afternoon hours and notably in April.
Insights from Spotify
Neha Ahuja, Spotify India’s Director of Marketing, commented:
“Music is an integral part of travel, whether for work or holidays. Our partnership with IndiGo is significant because it allows us to connect with existing and new users. We recognize that travel is one of the most important contexts for music consumption.”
This year alone, listeners in India created several lakhs of playlists around travel themes, with over 750,000 playlists dedicated to “driving,” followed by “travel,” “bus,” and “road trip.”
Promotional Campaign
To promote the “6E Shuffle” feature, IndiGo and Spotify have enlisted I-Pop artist Armaan Malik for a video campaign. The promotional video, themed “tune in and take off,” highlights the role of music as a key component of the travel experience and encourages passengers to create memorable journeys with a tailored soundtrack.
IndiGo’s Vision
Neetan Chopra, IndiGo’s Chief Digital and Information Officer, expressed enthusiasm for the collaboration:
“We are delighted to announce our partnership with Spotify, which offers our customers a unique travel experience with personalized playlists and a complimentary four-month subscription. Travel and music are interconnected, and this partnership reflects our commitment to meeting the evolving needs of our customers.”
He emphasized that this initiative aims to create an immersive experience while continuing to deliver affordable, hassle-free, and on-time travel across IndiGo’s extensive network.
Accessing “6E Shuffle”
Travelers interested in exploring “6E Shuffle” can access the service through IndiGo’s dedicated microsite. This user-friendly platform not only provides easy access to curated playlists but also enhances engagement between travelers and their musical preferences.
Conclusion
The collaboration between IndiGo and Spotify represents a strategic move to enhance the passenger experience by integrating music into travel. By offering personalized playlists and complimentary subscriptions, this partnership aims to cater to the growing demand for entertainment during journeys.
As both companies continue to innovate within their respective industries, “6E Shuffle” stands as a testament to how technology can enhance everyday experiences—making travel more enjoyable for music enthusiasts across India.
Latest News
Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target
Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.
Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.
Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.
Latest News
Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay
Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.
Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.
In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.
Latest News
Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach
Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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