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WhatsApp Brings Chat-Specific Themes to Android Beta, Mimicking Messenger Customization Features!

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WhatsApp has finally introduced chat-specific theming to its Android app, allowing for more in-depth customization options beyond the basic wallpaper changes previously available. This feature, already available on the beta version of WhatsApp for iOS, brings WhatsApp closer to the level of customization found in Facebook’s Messenger app, where chat-specific themes have been a long-time feature.

Key Features of Chat-Specific Theming

Currently in beta testing for Android, the feature allows users to select from 20 chat colors and 22 textured themes, each with preset colors for chat bubbles. This new level of personalization enables users to apply a different theme to each individual conversation, marking a significant improvement from the current generic theming options.

Enhanced Customization Options

Screenshots shared by WABetaInfo reveal a new theme selection interface distinct from the current design on Android. Users will be able to:

  • Choose from 20 different colors and 22 textured themes for their chats.
  • Set a default theme that applies across all conversations or customize individual chats.
  • Adjust settings for darkness levels between light and dark modes.
  • Select wallpaper colors independently of chat bubbles.

This flexibility allows users to create a unique visual experience tailored to their preferences.

Rollout and Availability

Although the feature is still in beta, it is expected to be rolled out for all users soon. Given its prior release on iOS, it’s likely that iOS users will receive the feature first in the stable version, with Android following thereafter. Currently, WhatsApp allows users to switch only between system default, light, and dark themes.

User Experience

Once available, users will find a new “Chat Theme” settings page where they can change the theme for individual chats. The app will automatically apply complementary chat colors when a new theme is selected, ensuring a cohesive appearance. Notably, these customizations will remain private and will not be visible to other participants in the conversation, allowing for personal expression without affecting others.

Broader Context: AI Integration

Meanwhile, Google is also advancing its AI integration on Android by testing its Gemini virtual assistant, which will soon allow users to send messages via voice commands. This addition aims to enhance communication convenience further.

Both these features mark significant improvements in customization and user experience on Android. The introduction of chat-specific themes not only aligns WhatsApp with competitors like Messenger but also reflects a growing trend among messaging apps to offer more personalized experiences.

Conclusion

The rollout of chat-specific theming on WhatsApp represents an exciting development for users seeking greater personalization in their messaging experience. With 20 color options and various textured themes, this feature aims to make conversations more engaging and visually appealing. As WhatsApp continues to evolve its platform with new features like AI integration, it is poised to enhance user satisfaction and maintain its position as a leading messaging app in an increasingly competitive landscape.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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