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Is Samantha Prabhu joining Secret Alchemist to launch a new era of wellness and aromatherapy?

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Actress Samantha Prabhu has taken a significant step into the startup world by becoming a co-founder of Secret Alchemist, a direct-to-consumer (D2C) wellness brand specializing in aromatherapy. This move not only marks her entry into the wellness sector but also coincides with the brand’s recent achievement of raising $500,000 in a seed funding round led by Inflection Point Ventures (IPV), with contributions from prominent investors including Siddharth Shah, founder of Pharmeasy, and Rishubh Satiya, founder of Plix.

Founded in 2021 by Ankita Thadani and Akash Valia, Secret Alchemist focuses on creating a diverse range of products centered around essential oils and holistic wellness. The brand aims to utilize the newly acquired funds to enhance its marketing strategies, strengthen its brand presence, and expand its customer base. Thadani expressed enthusiasm regarding Prabhu’s involvement, highlighting that her personal journey with aromatherapy aligns perfectly with the company’s mission to promote wellness at its core.

Samantha Prabhu shared her personal connection to aromatherapy during her healing journey abroad, where she discovered the comforting effects of essential oils. She emphasized how this experience motivated her to seek out a trustworthy brand upon returning to India. After trying Secret Alchemist’s products and experiencing their positive impact firsthand, she felt compelled to share this transformative experience with others. “It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being,” she stated.

 

The funding will also facilitate team expansion and operational scaling as the company prepares for the festive season. Secret Alchemist plans to broaden its product offerings by introducing pure-grade essential oils available in various forms, including creams, mists, and shower gels. Currently, the product lineup includes roll-ons, candles, pain management solutions, hair care products, and skincare items. Additionally, the company provides bulk order options and consultations with certified aromatherapists.

The beauty and personal care market in India is experiencing rapid growth, valued at $31.5 billion with an annual growth rate of 30%. The D2C body care segment alone is valued at $2.6 billion. Secret Alchemist aims to tap into this expanding market by targeting consumers who prioritize sustainable and wellness-focused products.

Samantha Prabhu’s investment in Secret Alchemist marks her fourth foray into the startup ecosystem. She has previously invested in brands such as SustainKart, Nourish You, and The Souled Store. This trend of celebrity involvement in startups is becoming increasingly common in India; for instance, actor Nayanthara recently invested in the event tech startup Ticket9.

As Secret Alchemist embarks on this new chapter under Samantha Prabhu’s co-leadership, it is well-positioned to make a significant impact in the wellness sector. The combination of Prabhu’s influence and the founders’ expertise in aromatherapy is expected to drive growth and foster a deeper connection with consumers seeking holistic wellness solutions.

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  1. binance-

    March 7, 2025 at 11:35 pm

    Your article helped me a lot, is there any more related content? Thanks!

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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