With the advent of smartphones coupled with the internet, it is quite easy to create an account on any of the famous social networking platforms like Instagram, Facebook, Twitter and Snapchat. What began as a simple tool for posting pictures or connecting with old friends or new people slowly grew into something larger. Corporations and brands realised the power of these tools and figured out the quickest and best way to garner the necessary outreach for their brand is to have an official social media account. This slowly gave rise to a set of people called ‘influencers.’ An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Apart from Facebook, Instagram is the most preferred influencial platform due to the personal feel and the simple aesthetic of the social platform.
Let us take a look at some of the most followed influencer accounts on Instagram!
Instagram
Instagram sits at the top of the list with a mind boggling 334 million followers. However this comes as no surprise considering that it is common sense to portray the brand by having an account itself. Instagram’s outreach allows it to showcase unique social media accounts about people who do innovative things, draw notice to social problems and solutions and spread all things good about this world.
Christiano Ronaldo
Christiano Ronaldo is perhaps the world’s most famous athlete to have ever lived and his 205 million followers are testimony to the fact. Ronaldo is a footballer who currently plays for Juventus football club. Christiano Ronaldo uses his account to post personal, sport related and paid partnership posts.
Ariana Grande
Ariana Grande is an actress, singer, philanthropist and songwriter. Ariana Grande has been singing since she was a child and gained a loyal fan base over the years. Ariana Grande is known to use her account to engage and interact with her fandom. Ariana Grande has 176 million followers
Dwayne Johnson
It is hard to find a person who does not know Dwayne Johnson, also known by his stage name ‘The Rock.’ The actor began his career as a wrestler but changed careers to acting and is one of the most charismatic individuals of the world. Dwayne Johnson uses his account to promote the brands he endorses like Under Armour, Voss, his own brand of tequila ‘Teremana’ and his movies. Dwayne Johnson is also an entrepreneur and has 172 million followers.
Selena Gomez
Selena Gomez is another singer, songwriter and actress who currently has 169 million followers on Instagram. Selena Gomez first appeared on Disney’s television series Barney And Friends. Selena became famous when she played the role of Alex Russo on The Wizards Of Waverly Place. Since then the singer/actress did not look back and went on a steady rise in popularity. Selene Gomez uses her account to share things she is passionate about.
Notable Mention- National Geographic
National Geographic is an official magazine of the National Geographic Society. Children who grew up in the ‘90s and early 2000s will fondly remember the channel by the same name which used to air some amazing content related to all things environmental and ecology. Ever since National Geographic got an Instagram handle, it became wildly popular and uses it to bring notice to some of the most immediate problems that threaten the existence of animals and plants on Earth like climate change, pollution and deforestation among others. National Geographic posts stunning images of nature in its full glory and all their images tell a story about the stark contrast between our urban lives and nature. National Geographic currently has 131 million followers.
These are some of the most followed influencer accounts on Instagram but there are many influencer accounts on Instagram which use their following to spread some good in the world.
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