Entrepreneur Stories
Shuttl – A Startup Providing Comfortable Mass Commute Options
Public transportation in India is a problem as intra city public transport is overused, has bad infrastructure and the vehicles are in poor condition. While the number of transportation options are increasing, the public still prefers using personal vehicles because they prefer the comfort of their vehicle.
Metropolitan cities like Bangalore, Delhi, Mumbai, Hyderabad and Pune see a very high influx of population due to the presence of multiple industries like software and information technology and due to the fact these are major manufacturing hubs. With this influx, public transportation modes like buses and Metro rail are bursting at the seams and unable to meet the demand. Shuttl is a startup which aims to change the commuting game by offering an on demand commuting service which is similar to what Ola and Uber offer. However, the difference stops there because Shuttle has buses, mini buses, vans and SUvs in its fleet, from which people can choose.
How Shuttl began
Shuttl was founded by Deepanshu Malviya and Amit Singh in 2015. While both the founders were working at Jabong, they began thinking about how to solve the problem of transportation as the buses were overcrowded. Indians using public transport have an unspoken rule—if someone leaves a piece of cloth or a bag on a seat, it means he/she has ‘reserved’ the place. This concept led to the idea of Shuttl as the founders realised they could merge technology and the concept to come up with an app based product which lets customers reserve a seat on a bus/mini bus.
How Shuttl works
Shuttl assesses the times when the demand for travel is the highest and more often than not, it is when people go and return from their offices. So, Shuttl offers time slots during which individuals can reserve a seat on a bus. The reservation for the particular time slot remains open until all the seats are booked. Routes are decided by the number of passengers per vehicle (density) and the number of customers. The demand is so high, seats often get sold out 24 hours in advance. Customers have to pay for the seat or can opt for a monthly subscription.
Focusing on the need for buses
Shuttl revamped its fleet to swanky looking buses which have comfortable seating and are air conditioned. By being focused on providing a safe and comfortable travel experience, Shuttl was able to build a dedicated and loyal customer base. Buses are also the most economical and efficient means of transportation for people to get from one point to another. This is because buses are cost efficient, reduce the pollution and traffic footprint.
Shuttl is steadily growing and even attracted venture capital funding from Amazon. It is constantly looking to improve customer experience by trying to bring in features like facial recognition and live CCTV feed to ensure the safety of their passengers, especially women. Shuttl is a startup committed to reducing the carbon footprint and decongesting traffic in cities.
Read about How Bounce is changing last mile commute: Bounce: How The Bike Rental Startup Is Changing The Way We Commute
Leaving behind a high-paying job at JPMorgan, an Indian entrepreneur embraced a 70% salary cut to pursue true purpose and passion in the startup world. Disenchanted with what he described as a “robotic” corporate routine, he sought meaningful work that made a real impact. This pivotal decision marked the beginning of his new journey, one focused on value creation rather than titles and corporate perks.
Powered by resilience and fresh perspective, the entrepreneur launched his own startup, prioritizing innovation and hands-on solutions. The road was challenging, but his vision resonated with the market: the startup quickly gained traction and raised $6 million—an impressive acknowledgement of its potential in a competitive landscape. Every hard lesson from early setbacks and bootstrapping paid off in real customer growth and investor confidence.
Today, his journey stands as an inspiring example for professionals seeking authentic success outside the corporate grind. By trading comfort for creative freedom, he grew a venture that solves important problems, generates jobs, and builds wealth beyond just salary. For ambitious founders, his story highlights the power of risk-taking, adaptability, and relentless focus on impact in India’s thriving startup ecosystem.
Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.
The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.
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