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Best Coca-Cola Marketing Campaigns

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Best Coca-Cola Marketing Campaigns,Startup Stories,Latest Business News 2019,coca cola advertising campaigns,coca cola advertisement india,coca cola campaigns history,Coca-Cola Marketing Campaigns,5 Best Marketing Campaigns,Coca-Cola Successful Marketing Campaigns

Coca-Cola has been a dominating name in the soft drink industry for the last century.  One of the factors behind the brand’s popularity is its incredible, effective and innovative marketing campaigns.  Let us look at some of the most memorable and successful marketing campaigns done by Coca-Cola.

Best marketing campaigns by Coca-Cola

1) Christmas campaign, 1930

Often credited for popularising the modern image of Santa Claus, Coca-Cola introduced the red and white santa image first in 1931, as a part of its winter advertisement.  Created by artist Haddon Sundblom, the image was used by the Company as a brilliant marketing tool and it became so successful, children started leaving bottles of Coke for Santa Claus, on Christmas night. 

2) Hilltop, 1971

 

Hilltop is one of the biggest groundbreaking television commercials by Coca-Cola till date and is considered the world’s most famous ad by many.  The advertisement featured a group of young people from different ethnicities singing I’d Like to Teach the World to Sing (In Perfect Harmony) on a hilltop in Italy.  The advertisement was an instant hit and the song became synonymous with Coca-Cola.

3) Always Coca-Cola, 1993

 

In 1993, Coca-Cola decided to experiment with the then fairly recent technology, computer animation.  This resulted in the creation of Coca-Cola polar bears, which are featured frequently in the Company’s various advertisements since then.  The campaign featured 27 different advertisements which appealed to a wide range of customers. Out of the 27 commercials, the ‘Northern Lights’ advertisement became the most popular and polar bears became mascots of the Company.

4) Share a Coke, 2014

 

One of the best performing campaigns in recent times, Coca-Cola’s ‘Share a Coke’ campaign was introduced in the summer of 2014.  The Company used 250 most common millennial names to market its products and the campaign quickly gained international recognition.  Over 500,000 photos with the tag #ShareaCoke were shared online within a year.

5) Taste the Feeling, 2016

 

The ‘Taste the Feeling’ campaign was an update to Coca-Cola’s previous “Open happiness” tagline.  The campaign featured 10 TV commercials and showed the feeling which surrounds drinking a bottle of Coke.  The campaign featured the song Taste The Feeling, sung by late Swedish DJ Avicii and Australian singer Conrad Sewell.

 

By putting more emphasis on the brand instead of its products, Coca-Cola has become one of the most successful companies in the world, with a net worth of $ 227.4 billion.

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Entrepreneur Stories

Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Inverstors Stories

Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

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Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

Fractal, a leading SaaS unicorn, has announced a strategic investment of $20 million in Asper.ai, an AI-driven platform focused on the consumer goods and manufacturing sectors. This funding, revealed on March 19, 2025, aims to accelerate Asper’s growth by enhancing product development and expanding its enterprise customer base.

Investment Highlights

Pranay Agrawal, Co-Founder and CEO of Fractal, expressed excitement about the partnership, noting Asper’s impressive growth over the past three years. He stated that this investment will unlock new opportunities for enterprise customers and drive further innovation within Asper.

Asper.ai’s Objectives

Mohit Agarwal, Co-Founder and CEO of Asper.ai, emphasized the need for consumer goods leaders to have a strategic ally that can adapt to their operations and transform data into actionable insights. The investment will support Asper in building its autonomous growth AI platform and attracting top talent.

Future Plans

Anuj Kaushik, Co-Founder and Chief Commercial Officer of Asper.ai, highlighted the positive market response to their offerings. With Fractal’s investment, Asper.ai plans to enhance its AI capabilities across key areas like demand forecasting and revenue growth management.

Conclusion

Fractal’s $20 million investment marks a significant step in advancing AI solutions within the consumer goods sector. The collaboration between Fractal and Asper.ai is set to redefine how businesses leverage AI for growth and efficiency in a competitive landscape.

 

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