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Why Are Public Relations Important For A Startup?

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In a previous article we spoke about how Startups can make the main stream media their friend, Public Relations is the next rung on the same ladder. Public Relations literally means maintaining a good public image. It’s the activity through which benefits the stories and attributes associated with your company. The role of PR involves increasing credibility, goodwill, increase sales and monetary gains. Public Relations is a long term ongoing process to basically manage the reputation of the brand or company.

How exactly does PR help a startup? Here are a few reasons how good organized public relations will only help a company grow

1. Credibility, Reputation and Image Management
As always, building a reputation among the right audience is a little difficult for startups. Proper public relations management lets you do just that. Not only does good PR establish your brand but it also provides visibility for the products or services and the startup. This will boost your companies image and help build the brand.

2. There is such a thing as bad publicity
Spending money on advertisement and marketing will not be enough to generate buzz regarding your company. While the intent may be to create a loyal audience, marketing strategies have been known to backfire. The most recent example would be Pepsi’s Ad campaign with model Kendal Jenner. At such times PR will help you negotiate turbulent waters to calmer shores.

3. Create awareness with the right consumer base
Good PR will help in creating a customer niche that fits your mission perfectly. It involves anticipating, analyzing and interpreting the public’s needs, their reception of the product and the feedback provided. PR also entails creating a name for your company that has an edge over competitors in the same field.

4. Crisis Management
Every startup founder should remember a company can be hit by a crisis in the blink of an eye. It is the job of a public relations manager to be prepared for any crisis with contingency plans to come out the other side holding your head high and maintaining your brand image. Again, remember the fiasco Nestle’s Maggie went through? A proactive Public Relations Manager will be able to help you deal with media, customers, and employees.

5. Boost low-cost Social Media 
 In the present day and age, the best way to promote your company with minimum budgets is by using social media to its full extent. This includes managing official accounts, getting mentions and tags from other famous bloggers, social networking site celebs, and media channels. Many a time customers take to social media to either complain or praise a company. Having a strong online presence is therefore mandatory.

Let us know if you feel these tips have helped you or your company in the comments section below. You can even write to us at [email protected]

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How To

WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature

WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.

What Is Voice Note Transcription?

The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.

How Does It Work?

Using the transcription feature is straightforward:

  • Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
  • Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.

This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.

Privacy and Security

In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.

Key Privacy Features

  • Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
  • End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.

Global Rollout and Language Support

The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.

Why This Feature is a Game-Changer

This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.

Benefits of Voice Note Transcription

  • Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
  • Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
  • Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.

Conclusion

By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.

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How To

WhatsApp’s Secret Code for Locked Chats: How to Use It for Extra Privacy!

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WhatsApp's Secret Code for Locked Chats: How to Use It for Extra Privacy

WhatsApp has introduced an innovative security feature known as Chat Lock, which enhances user privacy by allowing individuals to secure their personal chats from unwanted access. A key component of this update is the Secret Code option, enabling users to access locked chats through a unique code, thereby making private conversations even more discreet.

What is the Secret Code for Locked Chats?

The Secret Code feature allows users to set a custom code for their locked chats, effectively hiding them and making them accessible only through a specific search command. Instead of simply navigating to the Locked Chats folder within the app, users can assign a custom name or code that conceals these chats entirely from the main chat screen.

Once the Secret Code is established, users can easily search for it within the app to access their hidden chats. If someone attempts to enter an incorrect code, the locked chats will remain invisible, adding an extra layer of security.

Steps to Set Up a Secret Code for Locked Chats on WhatsApp

If you want to enhance the security of your chats with a Secret Code, follow this step-by-step guide:

  • Lock Your Chats:
      • Select the chat you wish to lock.
      • Tap the three dots in the top-right corner and choose Lock Chat.
  • Access the Locked Chats Folder:
      • After locking some chats, open WhatsApp and navigate to the Locked Chats folder.
  • Set the Secret Code:
      • Tap the three dots in the top-right corner of the Locked Chats screen and select Chat Lock Settings.
      • Choose the Secret Code option.
      • Enter a memorable code of your choice (this can include words or emojis).
      • Tap Next, re-enter your code to confirm, and then tap Done to save your code.
  • Hide Locked Chats:
    • To make locked chats less visible, go back to the Chat Lock Settings page and toggle on Hide Locked Chats.

Important Considerations

  • Code Access: After setting up your Secret Code, you will need to enter it each time you want to access your hidden chats.
  • Privacy Caution: If someone knows your Secret Code, they can unlock your chats.
  • Code Retrieval: If you forget your Secret Code, there is no recovery option unless you have a backup of your chats.

Benefits of Using the Secret Code Feature

The introduction of the Secret Code significantly enhances privacy for WhatsApp users. It allows individuals to keep sensitive conversations hidden from prying eyes, making it particularly useful for those who share their devices or are concerned about unauthorized access. This feature is ideal for various scenarios, such as discussing personal matters or planning surprises without fear of being discovered.

Conclusion

With its new Secret Code feature for locked chats, WhatsApp has taken a significant step toward enhancing user privacy and security. By allowing users to hide their sensitive conversations behind a customizable code, WhatsApp provides an effective solution for those looking to keep their communications confidential. As digital privacy becomes increasingly important, features like these empower users to take control over their personal information and interactions within the app.

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How To

How to Make ChatGPT Your Default Search Engine and Say Goodbye to Google!

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How to Make ChatGPT Your Default Search Engine and Say Goodbye to Google!

If you’re ready to break free from Google’s two-decade reign in the search engine market, there’s an exciting new alternative: ChatGPT. OpenAI has introduced a web search feature in ChatGPT, positioning it as a robust competitor alongside established players like Bing and Microsoft’s AI-enhanced search tools. Here’s how you can set ChatGPT as your default search engine and explore its capabilities.

Setting ChatGPT as Your Default Search Engine

You can easily set ChatGPT as the default search engine on any Chromium-based browser that supports Chrome Web Store extensions. This includes popular browsers like Google Chrome, Microsoft Edge, Brave, and Opera. To enable ChatGPT Search as your primary search engine, follow these steps:

  • Install the ChatGPT Search Extension:
      • Go to the Chrome Web Store in your browser and search for the ChatGPT Search extension. Alternatively, you can use a direct link to the extension.
      • Click on “Add to Chrome” or “Add to [Your Browser]” to install the extension.
      • Ensure the extension is activated by checking under the “Extensions” tab in your browser settings.
  • Pin the Extension:
    • To prevent the extension from being automatically disabled by your browser, consider adding it to your favorites tray for easy access.

Limitations and Availability

Currently, the ChatGPT Search feature is available only for OpenAI’s Plus and Team subscribers, with plans to extend access to Enterprise and Education accounts soon. Free users will gain access eventually, although OpenAI has not specified a date. Users who joined the waitlist for the prototype, SearchGPT, should have access to ChatGPT’s search capabilities without needing a subscription.

This new AI-powered search feature enhances natural language understanding, allowing users to interact with ChatGPT as their default search engine and experience a fresh, conversational approach to web browsing.

Benefits of Using ChatGPT as Your Search Engine

By setting ChatGPT as your default search engine, you can enjoy several advantages:

  • Conversational Queries: You can ask questions in a more natural way, and ChatGPT can respond with information sourced from the web.
  • Contextual Understanding: The AI takes into account the full context of your queries, providing more relevant answers based on previous interactions.
  • Up-to-Date Information: ChatGPT integrates real-time data from various sources, including news articles and statistics, enhancing the relevance of its responses.
  • No Ads: Unlike traditional search engines that often display ads alongside results, ChatGPT offers an ad-free experience.

Expanded Device Compatibility and Access

The upgraded ChatGPT Search will also be accessible on other devices through compatible browsers. Users can expect consistent functionality across their devices by logging into their OpenAI accounts.

Conclusion

Making ChatGPT your default search engine is a straightforward process that opens up a new world of possibilities for how you interact with information online. With its conversational capabilities and advanced AI features, ChatGPT promises to deliver a more engaging and efficient search experience than traditional engines like Google. As you explore this innovative tool, you’ll not only enhance your browsing experience but also contribute to the growing shift towards AI-driven solutions in everyday tasks.

If you’re ready for a change, follow the steps above and say goodbye to Google—ChatGPT is here to redefine how you search!

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