You have the content. You have the website. You also have the images and you have the ideas. However, the website refuses to take off. What went wrong? Why did your website not make the mark? While there are so many ways one can promote your website, most new businesses do not take into account the seriousness of SEO. What is SEO, you ask? Simply put, SEO is Search Engine Optimization.
SEO creates the right signals, making use of the most relevant keywords to gain traffic towards the website. If you are still doubtful about how SEO can help you grow your business, here are 5 pointers to change your mind!
1. The reach increases
At any given point of the day, there are over 2 billion people active on the internet. With close to 40,000 searches per second and 3.5 billion searches every day, the online world is a constantly buzzing place. Optimize keywords and phrases for your website to the maximum and the world will be your oyster! By positioning yourself on search engines, you are positioning your business to win more conversions.
2. SEO can decrease your cost per acquisition
One of the major advantages of SEO is that it is completely free! Unlike direct advertising, search engine optimization helps in targeting specific audiences. The only basic cost lies in the hiring factor. Ironically, this cost is also eliminated if you already have a basic understanding of SEO!
3. SEO gives rise to new leads
The easiest means to look for new information is the internet. The right keywords on your website increase the chances of users finding your company and thereby, increase your leads and sales if you offer a viable product or service. According to studies, search traffic has the best conversion rates for most websites.
4. SEO increases brand positioning
SEO makes people aware of the existence of your brand. When people look for specific things on Google, they usually go to what is visible to them on the first page. Optimize the right keywords and key phrases throughout your website, ensuring the basic points of the product are covered right away! If your customers start searching and find that your brand is consistently at or near the top for their searches, then your brand visibility increases by leaps and bounds!
5. SEO is an investment in your future
SEO is a process, which does not happen overnight. It takes a while for the work to show and take effect. When you invest in search engine optimization, you are investing not only in your website but in your future as well. Inevitably, with SEO, you are making sure you are getting into something that is going to last for a lifetime!
SEO increases your website traffic, which is your end goal and it makes sure your name is on the map of websites which matter. If you have further questions on how SEO works, feel free to comment and ask away!