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Top 5 Social Media Trends For 2019
Social media is growing and if you are a brand, your online game needs to be strong and on point. If there’s one thing this past year taught us, it is that the world is moving toward making a strong mark by growing their online presence. Despite the major tryst Facebook had with the law and its other social disasters, social media is still being used all over the world for marketing. Here’s taking a look at the top five social media trends for 2019!
1. Improving the trust factor
With everyone now having a strong online presence, it has become exceedingly important to have a strong and trustworthy online presence. While Facebook faced major issues post the Cambridge Analytica issue, Twitter had its fair share of problems when it came to the large number of bots crawling all over the site. The one thing the last year taught us was to be more credible when it comes to the kind of content you put out in the world. As a brand, here are some ways through which you can rebuild your brand’s trust factor online:
- Use socially relevant hashtags: Not only does this help in bringing your content together, but it also helps in creating buzz around your brand. Furthermore, this shows you have put enough thought into the process and are using words which are more than just product based hashtags.
- Use specific hashtags to take part in or run chats related to your brands: This technique helps in bringing together like minded people and engaging in conversations, which rather than just talking about the brand, can be centered around the customer’s interests!
- Start using influencers: One of the key takeaways from 2018 is, micro influencers play a large role in rebuilding your brand’s trust factor. Micro influencers improve the quality of your brand’s work and help your brand get the identity it needs. Influencers present on platforms like Instagram help in giving your brand the reach it needs. An interesting tip here is to note that influencers are far more cheaper than other forms of advertising.
2. Create story friendly content
When Snapchat introduced the Stories feature, little did the founders know it would become a phenomenon! Further, when Instagram integrated the feature on to its app, the feature exploded. One of the primary reasons stories became such a huge success is that they increase the interaction between the brand and the users. If you are a verified business page with more than 10,000 followers, you can add the ‘Swipe Up’ feature as well! The more interactive and relatable your content, the more number of people you can reach.
3. Live streaming
Live streaming is definitely a trend which is not going to die any time soon. One of the advantages of live streaming is that it helps you post videos as is, without creating brand new videos from scratch. The fact that live streaming is still such an important and growing trend is because of one simple reason: the more you personalize your audience’s experience, the more the people will react.
4. Send messages for the right connection
Major messaging services like WhatsApp, Facebook Messenger, Skype and WeChat all have 5 million users on a daily basis. This is more than the user base of all the major social networking sites put together, thereby propelling the messenger service system to the top in terms of communication. An important point to note here is, when you do communicate with people through messages, make sure you send out only relevant information and not just fluff pieces of news! Enable Facebook plugin ads for your business pages, add plugins to your website and make sure your bots are immediately responsive!
5. LinkedIn dynamic ads
According to the market studies of 2018, 66 % B2B businesses used paid promotions for content distribution, while 80 % used paid promotions for targeting new audiences. A key takeaway from this is to learn that impersonal and mass produced advertisements have the opposite effect on your audience. That is why LinkedIn’s new ad feature, Dynamic Ads, is so important! Through this feature, users can personalize paid content and also ensure the communication is authentic and real. One of the major advantages of this feature is also that it helps in building your brand’s trust factor as well!
With so many trends being carried forward into the next year, 2019 is going to be quite an exciting one for social media. If you think we missed out on any other trends, comment and let us know!
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