How To
How To Market A Small Business
Marketing is expensive and if you are a small business just entering the ring, there is no denying that basic fact. While you may have a marketing plan in place, the costs might just turn out to be too great to handle. Here are some great ways you can push yourself and still make a mark, no matter how strapped for cash you are.
1. Network
At a time when people rely on what the world is saying, networking is a really good tactic you can use to build the presence of your brand. While your network may trust the person you are, they may not trust your business in the initial stages. Let them know you are open and reach out to the large circle around you. Afterall, everyone always needs someone who can get things done and instead of them going to a random person, why not let them know you are available?

2. Create a space for yourself in the industry
More often than not, people forget to realise the importance of trust. As a new company, this factor is all the more important as it will help in propelling you to the front. Find the opportunities where your business can be of use and leverage the trust people have in you to build your company’s worth. Use your content to your advantage and make the most of your network to cement your place in the industry.

3. Work with other businesses
With digitization being what it is today, most of the ideas are no longer original. To avoid being pigeonholed into a certain corner, start collaborating with other businesses working with the same idea. Put together a group of non competitive, like minded people and make the most of these relationships with redirection and cross promotions. A major advantage of collaborating with people is, it helps in increasing your network and in letting people know you are a new force in the field!

4. Let your content talk about your business
With the world moving the social way, it is important to use the right words to make the right impact. When introducing your business to the world, using social media to the most is one of the best ways to achieve success. Through the use of catchy taglines and hard hitting messages, you can say a lot about your brand. Your content can reach a large audience and when you use the right words in the right way, your brand can be easily discovered.

5. Let the presence of your business be felt
Your business can’t reach people unless you start talking. Hold events, meetings, sessions and invite potentially interested people to learn more about who you are and what you are doing. Every business needs an audience and when you start spreading the word about yours, that is when the world will get ready to sit up and listen!

Establishing your business may be a dream come true. However, marketing the business may be harder than you think. If you feel there are other ways you can market your business, comment and let us know!
How To
WhatsApp Rolls Out ‘Member Tags’ Feature to Simplify Group Roles and Management
WhatsApp has rolled out a new “Member Tags” feature designed to make group management simpler and more organized. The update allows users to add short text labels next to their names in group chats such as Admin, Manager, Designer, or Coordinator helping others instantly identify roles and responsibilities. This feature is especially useful for large communities, workplaces, and project-based groups where multiple participants collaborate regularly.
With WhatsApp Member Tags, group members can customize labels that appear beside their names and within the participants list, providing better clarity during group conversations. The introduction of tags aims to cut down confusion in busy chats, making it easier to know who handles what. The feature is already rolling out for iOS users and is expected to reach Android devices soon as part of WhatsApp’s gradual global rollout. Users can add tags by simply going to the group info section, tapping their own name, and selecting “Add Member Tag.”
This update also benefits brands, creators, and businesses that rely on WhatsApp for communication and engagement. From marking support staff with titles like “Customer Support” or “Sales” to identifying moderators and event organizers in community groups, the feature brings a layer of professionalism to WhatsApp’s familiar interface. By enhancing group communication dynamics, the Member Tags feature strengthens WhatsApp’s position as one of the most efficient and business-friendly messaging platforms available today.
How To
Google Brings AI to PDFs with “Ask about this PDF” Feature
Google has introduced a new AI-powered feature for its Files by Google app, allowing users to easily interact with PDF documents. The “Ask about this PDF” feature, powered by Gemini, enables users to ask questions about the document’s content directly within the app.
How it Works
Access
The feature is available in the updated Files by Google app (version 16.0.5 and above). Users can download the latest version from the Google Play Store to access this functionality.
Functionality
Users can simply tap the “Ask about this PDF” button while viewing a document. This prompts the app to allow users to ask questions regarding the PDF content, such as:
- Summaries of sections
- Clarifications on specific paragraphs
- Details about tables and charts
AI Interaction
The app leverages the power of Gemini AI to provide accurate and informative answers based on the content of the PDF. This interaction enhances user engagement by making it easier to extract relevant information without manually scrolling through lengthy documents.
User-Friendly Experience
AI-generated responses are displayed as an overlay, enabling users to view both the original PDF and the AI-generated answers simultaneously. This feature streamlines the process of obtaining information from PDFs, making it particularly useful for students and professionals who frequently work with such documents.
Availability
Gemini Advanced Required
The “Ask about this PDF” feature is currently exclusive to users of Gemini Advanced, a subscription service that provides enhanced capabilities of Google’s AI tools.
Limited to Files by Google
At present, this feature is available only within the Files by Google app. However, there are expectations that similar functionalities may be integrated into other Google applications in the future, such as Google Drive.
Future Outlook
This new feature demonstrates Google’s commitment to integrating AI seamlessly into its products and services. By enhancing the user experience with innovative tools like “Ask about this PDF,” Google aims to improve productivity and accessibility for its users.
Expansion Plans
Given the positive reception of this feature, it is likely that Google will explore expanding Gemini’s capabilities across other platforms and applications, potentially offering similar functionalities for various document types and formats.
Conclusion
Google’s introduction of the “Ask about this PDF” feature in its Files by Google app marks a significant advancement in how users interact with digital documents. By leveraging Gemini AI, Google is not only enhancing productivity but also making information retrieval more efficient and user-friendly. As AI continues to evolve, features like these are expected to play a crucial role in transforming digital workflows across various sectors.
How To
WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!
WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.
What Is Voice Note Transcription?
The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.
How Does It Work?
Using the transcription feature is straightforward:
- Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
- Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.
This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.
Privacy and Security
In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.
Key Privacy Features
- Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
- End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.
Global Rollout and Language Support
The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.
Why This Feature is a Game-Changer
This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.
Benefits of Voice Note Transcription
- Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
- Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
- Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.
Conclusion
By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.

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