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The AI Video Revolution: How Sora is Reshaping Marketing

Published

1 year ago

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Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

Published

2 weeks ago

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May 14, 2025

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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Artificial Intelligence

Social Media Platforms Push for AI Labeling to Counter Deepfake Risks

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2 months ago

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March 28, 2025

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Social Media Platforms Push for AI Labeling to Counter Deepfake Risks,Startup Stories,Startup News,Startup Stories 2025,Startup Stories India,Tech News,Social Media Platforms Seek AI Labelling,Deepfakes,Social Media Platforms Push for AI Labeling,Social Media Platforms,Social Media,Social Media Deepfake Risks,Deepfake Risks,Deepfake Technology on Social Media,Deepfake on Social Media,AI,Deepfake Threat,Industry Stakeholders,Delhi,AI Content,Deepfake Technology,Stakeholders,Artificial intelligence,Online Platforms,AI Labeling,Deepfake,Digital Services,Digital News,Facebook,Instagram,Advanced Artificial Intelligence,Privacy,Made with AI,Elections,Politics,Personal Privacy

Social media platforms are intensifying efforts to combat the misuse of deepfake technology by advocating for mandatory AI labeling and clearer definitions of synthetic content. Deepfakes, created using advanced artificial intelligence, pose significant threats by enabling the spread of misinformation, particularly in areas like elections, politics, and personal privacy.

Meta’s New Approach

Meta has announced expanded policies to label AI-generated content across Facebook and Instagram. Starting May 2025, “Made with AI” labels will be applied to synthetic media, with additional warnings for high-risk content that could deceive the public. Meta also requires political advertisers to disclose the use of AI in ads related to elections or social issues, aiming to address concerns ahead of key elections in India, the U.S., and Europe.

Industry-Wide Efforts

Other platforms like TikTok and Google have introduced similar rules, requiring deepfake content to be labeled clearly. TikTok has banned deepfakes involving private figures and minors, while the EU has urged platforms to label AI-generated media under its Digital Services Act guidelines.

Challenges Ahead

Despite these measures, detecting all AI-generated content remains difficult due to technological limitations. Experts warn that labeling alone may not fully prevent misinformation campaigns, especially as generative AI tools become more accessible.

Election Implications

With major elections scheduled in 2025, experts fear deepfakes could exacerbate misinformation campaigns, influencing voter perceptions. Social media platforms are under pressure to refine their policies and technologies to ensure transparency while safeguarding free speech.

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Artificial Intelligence

Transforming India’s AI Landscape: OpenAI and Meta’s Collaborative Talks with Reliance Industries

Published

2 months ago

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March 24, 2025

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Transforming India's AI Landscape: OpenAI and Meta's Collaborative Talks with Reliance Industries

OpenAI and Meta Platforms are reportedly in discussions with India’s Reliance Industries to explore potential partnerships aimed at enhancing their artificial intelligence (AI) offerings in the country. This development underscores India’s growing significance in the global AI landscape.

Key Aspects of the Discussions

  • Partnership with Reliance Jio: One of the main focuses is a potential collaboration between Reliance Jio and OpenAI to facilitate the distribution of ChatGPT in India. This could enable wider access to advanced AI tools for businesses and consumers, leveraging Reliance’s extensive telecommunications network.
  • Subscription Price Reduction: OpenAI is considering reducing the subscription cost for ChatGPT from $20 to a more affordable price, potentially just a few dollars. While it is unclear if this has been discussed with Reliance, such a move could significantly broaden access to AI services for various user demographics, including enterprises and students.
  • Infrastructure Development: Reliance has expressed interest in hosting OpenAI’s models locally, ensuring that customer data remains within India. This aligns with data sovereignty regulations and addresses growing concerns about data privacy. A planned three-gigawatt data center in Jamnagar, Gujarat, is expected to serve as a major hub for these AI operations.

Market Implications

These potential partnerships reflect a broader trend among international tech firms aiming to democratize access to AI technologies in India. If successful, they could reshape India’s AI ecosystem and accelerate adoption across various sectors. As negotiations continue, stakeholders are closely monitoring how these alliances may impact India’s technological landscape and its position as a leader in AI innovation.

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