It’s been 10 years since hashtags were first introduced to the world! Although the symbol ‘#’ has been around since maybe the invention of the keyboard itself, the use of the character to join a conversation on social media is now 10 years old.
Born only a decade ago, an average of 125 million hashtags are now shared on Twitter every single day. First invented by Chris Messina, a Google engineer at the time, hashtags were meant to be the pointy prefix to a word at the end of a message. The idea was to use hashtags as a handy way of separating messages into easily searchable terms for groups, themes or topics. While a similar concept existed in chatrooms, he was the first one to consider using the character on the powerful and scalable social media platforms. He brought a group together using the hashtag #barcamp.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
The most used hashtag in 2007 was used around 9000 times whereas the most used hashtag in 2017 so far has been used over 300 million times. Ever since its humble start on Twitter, it has also been ever present on Facebook and its absence would make Instagram all but unusable.
The term hashtag was coined by blogger Stowe Boyd, three days after Messina’s message, who found it a perfect distillation of his own idea of “groupings” or “ad hoc assemblages of people sharing a common interest implied by a tag.” Interestingly, the hashtag was not ‘invented’ for Twitter but for the Internet in general. Slowly, the world caught on to the idea of grouping and the first big hashtag campaign was started in October that year. Following a fire that had broken out in California, Nate Ridder tried to collect reports regarding the fire using the hashtag #sandiegofire which allowed many people to understand the utility of the slanted grid.
To celebrate 10 glorious years of hashtag’s uniting people all over the world, let’s take a look at what are some of the most used hashtags.
The most tweeted television show of all times is not Game of Thrones but #TheWalkingDead, while the most tweeted about the movie is #StarWars.
The first international movement mobilized on Twitter to bring people together to work towards creating a fairer society for black people was the #BlackLivesMatter movement.
The color of a dress was turned into a huge scientific experiment about how humans see color. The color of #TheDress still is a huge debate. It all started with a photo of a dress and whether it was black and blue or white and gold.
A United Nations Women’s Campaign for gender equality was started in 2014 with the aim to inspire men to understand and end inequalities experienced by women. #HeForShe turned into a platform for people to express their own battles with gender inequality in everyday life and campaign for change.
In 2017, one of the most popular hashtags was started by Carter Wilkerson in an attempt to get free chicken nuggets from Wendys. #nuggsforcarter beat Ellen Degeneres’ Oscar selfie with 3.42 million retweets!
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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.
Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.
The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.
Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.
Zoho Arattai messenger has rapidly gained popularity in India by offering features tailored specifically for Indian users, setting itself apart from global competitors like WhatsApp. Arattai delivers exceptional regional language support, intuitive low-bandwidth messaging, and a lightweight interface, making it especially accessible to rural communities and users on lower-end smartphones. This focus on localization and inclusivity gives Arattai a significant edge in the Indian market, ensuring seamless communication even in remote areas.
Beyond usability, Arattai places a strong emphasis on user privacy and data sovereignty. The app stores all user data within India and follows a strict no-ads, no data-selling policy, which guarantees that personal information remains secure and uncompromised. While WhatsApp does provide robust end-to-end encryption, its global servers and Meta-owned data monetization model have raised concerns among privacy-conscious users. Arattai’s transparent approach makes it a trusted and attractive alternative for those who value privacy and wish to avoid intrusive advertisements or AI profiling.
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