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Meet Daisy: The AI Grandmother Taking on Scammers for O2!

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Meet Daisy: The AI Grandmother Taking on Scammers for O2!

UK telecom giant O2 has introduced a groundbreaking solution to the nuisance of scam calls: Daisy, an AI-powered grandmother with one mission—to waste scammers’ time and protect potential victims. Unlike your typical sweet grandma, Daisy isn’t here to bake cookies. Instead, she engages fraudsters in endless conversations about imaginary knitting projects or fictional family drama, effectively keeping them occupied and away from real victims.

Part of O2’s “Swerve the Scammers” Campaign

Daisy is the centerpiece of O2’s creative “Swerve the Scammers” campaign, aimed at combating the surge of fraudulent calls. With lifelike conversational abilities, Daisy can listen, process, and respond in real-time, fooling scammers into believing they’re talking to an actual person. To enhance her effectiveness, O2 partnered with Jim Browning, a renowned scambaiter from YouTube, who trained Daisy to use the best strategies for frustrating fraudsters.

The Motivation Behind Daisy

Research reveals that 7 out of 10 Brits want to get back at scammers, but most don’t want to waste their own time doing so. Daisy is the perfect solution—she’s been handling dodgy calls and keeping scammers on the line for up to 40 minutes at a time. This not only irritates the fraudsters but also prevents them from targeting more vulnerable individuals.

Raising Awareness About Scams

Daisy is more than just a time-waster; she’s also an educator. Amy Hart, a reality TV star who lost £5,000 to a scam, has joined forces with Daisy to help the public recognize and avoid fraudulent schemes. Together, they’re raising awareness about common scam tactics, empowering people to stay vigilant.

Collaboration with Influencers

Hart’s involvement highlights the importance of personal stories in educating the public about scams. By sharing her experience and collaborating with Daisy, she aims to inform others about the tactics used by scammers and how to protect themselves.

O2’s Broader Efforts Against Fraud

In addition to Daisy’s work, O2 has been proactively blocking millions of scam calls and texts each month. The company encourages users to report suspicious activity by forwarding messages to 7726, a free service. O2 is also advocating for systemic changes, including the appointment of a dedicated fraud minister and the creation of a national task force to tackle scams on a larger scale.

Commitment to Consumer Safety

O2’s initiatives reflect a broader commitment to consumer safety in an era where scams are becoming increasingly sophisticated. By employing innovative solutions like Daisy, O2 aims to not only protect its customers but also contribute to larger efforts against fraud in society.

A Reminder to Stay Alert

Daisy serves as a reminder that scams can target anyone, but with the right tools and knowledge, they can be stopped. If you receive a suspicious call, don’t hesitate to hang up, report it, and let Daisy take over. She has all the patience in the world—and scammers are no match for her endless charm and persistence.

Future Implications

As AI technology continues to evolve, initiatives like Daisy may pave the way for more advanced tools in combating fraud. The success of this campaign could inspire other companies to adopt similar strategies in protecting consumers from scams.

Conclusion

O2’s introduction of Daisy represents an innovative approach to tackling the growing problem of scam calls. By utilizing AI technology not only as a deterrent but also as an educational tool, O2 is setting a precedent in consumer protection efforts. As more people become aware of scams and learn how to defend themselves against them, initiatives like Daisy will play a crucial role in creating safer communication environments for everyone.

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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Artificial Intelligence

Social Media Platforms Push for AI Labeling to Counter Deepfake Risks

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Social media platforms are intensifying efforts to combat the misuse of deepfake technology by advocating for mandatory AI labeling and clearer definitions of synthetic content. Deepfakes, created using advanced artificial intelligence, pose significant threats by enabling the spread of misinformation, particularly in areas like elections, politics, and personal privacy.

Meta’s New Approach

Meta has announced expanded policies to label AI-generated content across Facebook and Instagram. Starting May 2025, “Made with AI” labels will be applied to synthetic media, with additional warnings for high-risk content that could deceive the public. Meta also requires political advertisers to disclose the use of AI in ads related to elections or social issues, aiming to address concerns ahead of key elections in India, the U.S., and Europe.

Industry-Wide Efforts

Other platforms like TikTok and Google have introduced similar rules, requiring deepfake content to be labeled clearly. TikTok has banned deepfakes involving private figures and minors, while the EU has urged platforms to label AI-generated media under its Digital Services Act guidelines.

Challenges Ahead

Despite these measures, detecting all AI-generated content remains difficult due to technological limitations. Experts warn that labeling alone may not fully prevent misinformation campaigns, especially as generative AI tools become more accessible.

Election Implications

With major elections scheduled in 2025, experts fear deepfakes could exacerbate misinformation campaigns, influencing voter perceptions. Social media platforms are under pressure to refine their policies and technologies to ensure transparency while safeguarding free speech.

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Artificial Intelligence

Transforming India’s AI Landscape: OpenAI and Meta’s Collaborative Talks with Reliance Industries

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Transforming India's AI Landscape: OpenAI and Meta's Collaborative Talks with Reliance Industries

OpenAI and Meta Platforms are reportedly in discussions with India’s Reliance Industries to explore potential partnerships aimed at enhancing their artificial intelligence (AI) offerings in the country. This development underscores India’s growing significance in the global AI landscape.

Key Aspects of the Discussions

  • Partnership with Reliance Jio: One of the main focuses is a potential collaboration between Reliance Jio and OpenAI to facilitate the distribution of ChatGPT in India. This could enable wider access to advanced AI tools for businesses and consumers, leveraging Reliance’s extensive telecommunications network.
  • Subscription Price Reduction: OpenAI is considering reducing the subscription cost for ChatGPT from $20 to a more affordable price, potentially just a few dollars. While it is unclear if this has been discussed with Reliance, such a move could significantly broaden access to AI services for various user demographics, including enterprises and students.
  • Infrastructure Development: Reliance has expressed interest in hosting OpenAI’s models locally, ensuring that customer data remains within India. This aligns with data sovereignty regulations and addresses growing concerns about data privacy. A planned three-gigawatt data center in Jamnagar, Gujarat, is expected to serve as a major hub for these AI operations.

Market Implications

These potential partnerships reflect a broader trend among international tech firms aiming to democratize access to AI technologies in India. If successful, they could reshape India’s AI ecosystem and accelerate adoption across various sectors. As negotiations continue, stakeholders are closely monitoring how these alliances may impact India’s technological landscape and its position as a leader in AI innovation.

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