Connect with us

Stories

The Journey Of Wine Recommendation App Vivino Which Raised 155 Million Dollars In Funding

Published

on

The Journey Of Wine Recommendation App Vivino Which Raised 155 Million Dollars In Funding,Startup Stories,Vivino raises $155 million for wine recommendation and marketplace app,Vivino raises $155 million for wine recommendation and marketplace app,Vivino raises $155 million for wine recommendation and marketplace app,Vivino raises $155 million for wine,How Vivino built the world’s largest wine marketplace from scratch,The Journey Of Wine Recommendation App

Vivino, a startup and app provides recommendations for wine and also doubles as a marketplace for buying and selling wine.  Vivino is now the world’s largest online wine marketplace.  In their latest round of Series D funding, Vivino raised $ 155 million spurred by the rapid rise in their user base from 29 million in 2018 to 50 million currently.  The funding will be used to improve its core technology and personalized recommendation engine, while also expanding its presence in key growth markets globally.

How did a startup which began as a wine rating app end up becoming as big as it is now?  Read on to know about the incredible journey of Vivino.

Beginnings

Vivino was founded in 2010 by Danish entrepreneur Heini Zachariassen and Theis Søndergaard in Copenhagen, Denmark.  It all began when Heini was at a local supermarket to purchase wine and could not decide which wine was good and which was bad.  His only indication to make the choice was to go by looking at the labels on the bottles.  It was then Heini realised that there was an opportunity to build something which lets users rate the wines which was similar to how Amazon lets users rate books and IMDB lets users rate movies.  

ALSO READ: What Is Seed Funding And What Are The Sources For Seed Funding For Startups

Growth

When Vivino launched, there were hundreds if not thousands of apps available on the market which gave ratings for wines.  Most of these apps were owned by people who are experts on wines and knew the market from top to bottom.  Heini Zachariassen came from a software background and looked at the problem differently.  After talking to users and customers Heini realised the problem boiled down to ‘is this bottle of wine good or bad?’  

At the time of the launch, there was not much information available on the app.  Vivino needed to look at the label on the wine bottle before providing information about the wine.  Therefore, Vivino gathered as many labels as they could and added them to their database.  The first breakthrough came when they offered a corkscrew for free to whoever uploaded the most number of label images thereby gaining 50,000 pictures.  Vivino got as many wine labels as they could find and sent them to India.  There people were manually looking at wine labels, researching information about those wines and adding as much information as possible to the app.  Initially traction was slow, but when users saw the effort being put in adding the list of wines, organic growth slowly increased.  

Vivino focussed on building the best product and not the perfect product.  Considering that there would always be some wines missing, the goal was to go for the best product.  Today they have information on 200,000 producers, 10 million wines and 1.3 billion photos of different wine labels in the app.  Key priorities were based on three factors namely wine rating, price and the taste of the wine.  Vivino built a machine learning tool which reads all the reviews and puts together a structured description of the wine taste.  This feature turned out to be a huge hit.

Today Vivino established itself as a market leader in their space and has over 700 suppliers around the world.  Vivino now has 50 million downloads and is hundred times bigger than the number 2 wine app Delectable.

Let us know in the comments if you have ever used Vivino or will begin using it after reading this article!

Continue Reading
Advertisement
8 Comments

8 Comments

  1. xnxx

    December 27, 2024 at 12:48 am

    Hello! Woould you mind iff I share yokur blokg ith my myspace group?
    There’s a loot of people hat Ithinkk would realpy apprecikate your content.
    Please let mme know. Thanks

  2. binance алдым-ау бонусы

    March 28, 2025 at 7:18 pm

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.com/cs/join?ref=S5H7X3LP

  3. Sparkle Liebskind

    April 14, 2025 at 2:19 pm

    Hello my friend! I wish to say that this article is amazing, great written and include approximately all significant infos. I?¦d like to peer extra posts like this .

  4. servizio di scansione posta Svizzera

    April 17, 2025 at 6:00 am

    Magnificent site. Plenty of helpful info here. I am sending it to some buddies ans additionally sharing in delicious. And of course, thank you to your sweat!

  5. especialistas google analytics 4

    April 23, 2025 at 8:44 pm

    I really enjoy looking at on this site, it has got good posts. “And all the winds go sighing, For sweet things dying.” by Christina Georgina Rossetti.

  6. rwanda tours

    April 26, 2025 at 12:16 pm

    You got a very wonderful website, Glad I discovered it through yahoo.

  7. Pierre Hult

    May 3, 2025 at 3:37 am

    Good write-up, I am normal visitor of one¦s site, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.

  8. xnxxtube

    May 6, 2025 at 1:58 pm

    Hey! Thiss is my 1st commment here sso I just wanred
    too giive a quicdk shout outt and sayy I reallky enjioy reaxing through yourr posts.
    Can you recommend any otuer blogs/websites/forums that go ove the same subjects?Appreciae it!

Leave a Reply

Your email address will not be published. Required fields are marked *

Inverstors Stories

Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

Published

on

Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

Continue Reading

Entrepreneur Stories

Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities

Published

on

Razorpay

MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.

Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.

MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.

Continue Reading

Funding

Info Edge Delivers 36% Returns on Startup Investments

Published

on

Infoedge

Info Edge, the parent of Naukri.com, has achieved a 36% gross internal rate of return (IRR) on its startup investments since 2007, turning a total investment of INR 3,959 crore across 111 startups into a portfolio now valued at INR 36,855 crore-a nearly 9X gain. Early bets on Zomato and Policybazaar have been especially lucrative, with holdings in these two companies alone worth INR 31,500 crore as of March 2025.

The company’s investment strategy spans multiple vehicles, including the SEBI-registered Info Edge Venture Fund (IEVF), Info Edge Capital, and Capital 2B, with a combined fund corpus of INR 3,423 crore and Info Edge committing INR 1,614 crore. Early-stage investments now contribute 30-40% of the company’s overall value.

Info Edge’s Alternative Investment Fund (AIF) investments have yielded an IRR of 18.7%. Many portfolio companies, such as TrueMeds, Geniemode, Attentive.ai, and InPrime, have attracted follow-on funding from major investors like Accel, Peak XV Partners, and Tiger Global. Notably, BlueStone, the largest investment of Info Edge Capital, has filed for an IPO after securing investments from Prosus, Peak XV, and Steadview Capital.

Founder Sanjeev Bikhchandani emphasized the company’s focus on strong governance and financial controls, with a preference for value realization through public listings or strategic exits.

Continue Reading
Advertisement

Recent Posts

Advertisement