Entrepreneur Stories
Raymond Kroc And The McDonald’s Journey
Red tiles, neon lights and yellow sign boards. Big juicy burgers and sweet milkshakes. An ice cream cone oozing deliciousness and sprinkled with a flavour like never before. A bad work day instantly made better with a Big Happy Meal or a craving satiated with a Maharaja Mac on a broke wallet. Today, all these things are widely synonymous with McDonald’s as a brand and while the food chain may have had a rocky start, it has an inspiring journey.
The beginning of McDonald’s
Raymond Kroc, a salesman with 34 years of experience to his name, saw how the McDonald brothers were changing the burger game one milkshake at a time. As a milkshake salesman, one of Ray’s routine involved visiting the people to whom he sold Multi Mixers. When he met two of his biggest clients, Richard and Maurice McDonald, life as he knew it was never the same. Realising he had the opportunity of turning something as homely and delicious as a hamburger into a phenomenon, Ray knew he had to capitalize on the idea.
While most of Ray’s regular customers bought only one or two Multi Mixers at a time, the McDonald brothers bought 8! Why? To make 40 milkshakes at a time so they could give their customers a regular supply of milkshakes and burgers. Looking at people lining up in queues outside the golden arches way into the dusky evenings, Ray realised the McDonald brothers had a booming business on their hands. Watching the many workers in crisp white hats and ironed uniforms scurrying around and serving burgers and fries with perfect precision, Kroc instantly saw why McDonald’s as a franchise was an idea into which he just had to tap.
By 1954, a 52 year old Ray Kroc and the McDonald brothers embarked on the journey of shaping and revolutionizing the way the fast food industry in itself worked. Using consistency and discipline as the key ingredients, Ray created a recipe for success, the likes of which we haven’t seen replicated. The first McDonald’s restaurant Ray saw was like a perfectly tuned factory, with all the workers and chefs humming around in sync.
By investing all his savings and more money than he could put into the business, Kroc joined hands with the McDonald brothers and set about creating history. Despite the resistance he received from the brothers as well as the rest of his friends and family, Kroc started working at putting his sales experience to good use! The brothers finally agreed to Ray’s deal. The brothers sold Ray the franchises for the low price of $ 950. In exchange, he would keep 1.4 % of all sales and give 0.5 % back to the brothers. With the existing franchisees only giving such a meager percentage of total sales, the corporate parent made very little money.

Picture credit: succeedfeed.com
The growth of McDonald’s as a business
Once the deal was struck and written in stone, Kroc set about working on how to turn this food chain into a brand. The first McDonald’s franchise opened in 1955 as an experimental model, just outside Chicago in Des Plaines, Illinois. Although this first store started churning out more than enough profit in the beginning, Ray knew that in order to start making an impact, he had to enforce more order than there already was. Everything in making and delivering burgers had a certain sense of science to it and using this formula, Kroc grew McDonald’s to greater heights. However, the speed with which Kroc was growing was quite different from what the partners had agreed to when they signed the deal. Realising Kroc was changing the way the business was running, the McDonald brothers had no choice but to bow out and leave Ray alone.
Although the move came as a disruptive thought process for Kroc, the end goal was always in sight. With dedication and an eye on perfection, Kroc built his business up so much that by 1960, there were more than 200 stores across the Midwest, the central parts of the United States. Squashing all his customers one delicious burger and tempting meal at a time, Kroc quite literally perfected the way the fast food industry worked not just in the United States, but all over the world as well!

Picture credit: newsweek.com
The largest food chain in the world
With all the different advertising and marketing tactics McDonald’s used, the brand started growing to phenomenal heights. By the year 1970, it was the single largest food chain in all of the United States. Picking up speed not just in the United States, McDonald’s as a brand first started spreading to Europe and then to other parts of the world.
While the taste of the food is the same in all the branches, the menu has been tweaked to suit the tastes of the people in places outside the United States. For example, in India, the menu reflects dishes which have been curated for the Indian palate and in Germany, McDonald’s started serving beer in the 1970s!

Picture credits: gonebrakscity.com
Today, with over 36,000 restaurants, McDonald’s serves 69 billion orders on a regular basis. Easily one of the most popular food chains the world over, there is no meal that is a Happier Meal happier meal than a McDonald’s one!
Entrepreneur Stories
Common Governance Challenges Faced by Nonprofit Organizations in India
While there has been continuous growth in the Indian non-profit sector, many organizations have fallen behind on governance. A founder who completes Section 8 registration obtains a legal entity, a board, and a defined mission. However, operating that organization in a manner that will meet the expectations of the regulators, banks, and donors is the difficult part.
Government statistics tell the story of these regulatory lapses. According to the government data, there were 21,983 cancellations of NGOs over the last year, with 91.3% of the cancellations being due to failure to file annual returns. Active FCRA-registered NGOs also fell from 29,022 in 2015 to 14,466 as of September 2026.
Late Filings are the Main Reason NGO Registrations Get Cancelled
The cancellation statistics show that organizations mostly lose their registration because of the failure to file on time, and not because of anything of grave concern. Other legal violations resulted in only 0.4% of cancellations, and the rest are attributed solely to lapsed filings.
This is because small and volunteer groups often don’t have an accountant on staff, and no one is dedicated to checking for due dates. Therefore, a late return becomes a lost license a few cycles later.
Why Board Oversight Often Falls Short in Small Nonprofits?
While directors, minutes, and regular meetings are necessary for a Section 8 company, in practice many boards consist of the founder and two relatives or colleagues who sign anything placed before them. Informal decisions are made, and minutes are written afterwards to match. This continues until the bank, an auditor, or a CSR partner requests proof of expense approval.
If the board, no matter what its legal structure is, is unable to keep any log of its own decisions, it has a governance gap.
Section 8 Company Compliances That Often Get Missed
The statutory calendar is not long, but it carries strict deadlines. Section 8 company compliances include:
- At least one board meeting every six months, with minutes kept
- Annual AGM without exception
- A first-year statutory audit report
- Annual filings with the ROC and director KYC
- Income tax return in ITR-7 along with separate FCRA returns if foreign funds are received
Failure to take all of these into consideration results in penalties. In fact, for organizations holding an FCRA registration, failure to file the required returns can lead to suspension or cancellation of that registration under Section 13 of the FCRA, 2010.
What CSR Funders Expect from Nonprofit Financial Records?
Data from the MCA shows that CSR spend increased by 17% to reach a record ₹40,794 crore in FY 2024-25. This means that more corporate money is available to nonprofits than before. Usually, the corporate funders require a Darpan ID, Form CSR-1 filing, 12A and 80G registrations, and utilization certificates to grant capital.
When nonprofits combine project funds with general funds or cannot demonstrate that funds are being spent on a specific project, they generally fail to reap the benefits of this even if their programme work is good.
Why New FCRA Rules Add Pressure on Nonprofits?
The rules are also changing. On 22nd June, 2026, the government implemented changes in the Foreign Contribution (Regulation) Rules, introducing new compliance requirements for organizations receiving foreign funds. The proposed Foreign Contribution (Regulation) Amendment Bill, 2026, which was tabled in Parliament during the Monsoon Session, suggests the establishment of a Designated Authority that would assume foreign donations and assets created with foreign funds upon the termination of the registration. Organizations with poor records and no documented processes are the most susceptible to changes such as these.
Practical Steps Toward Stronger Nonprofit Governance
A compliance calendar that is owned by a named person, a board that meets and records minutes, an advance appointment of an auditor, and funding from more than one source mitigate most of the risks listed above. Registration creates the structure, but governance is what makes or breaks the organization’s ability to remain alive in five years.
Entrepreneur Stories
How Lenskart Made Indians Comfortable Buying Glasses Online
In the past, purchasing eyewear in India was a highly regional activity. You entered a local optical store, selected a frame from a dusty wall, waited for someone to verify your power, and hoped the total cost wouldn’t be too exorbitant. There was little choice, little transparency, and little any justification for considering eyewear to be anything other than a medical necessity.That was altered by Lenskart.
Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi founded Lenskart in 2010 in response to a question that many people disregarded: why was purchasing glasses still so difficult? Glasses are a personal item. People are concerned about the price, the quality of the lenses, and how the frames will seem on their faces. Because of this, selling eyewear online became challenging. In response, Lenskart did not make consumers pick between online and offline buying. It blended the two.
Before making a choice, customers may now browse frames online thanks to the company’s introduction of facilities like virtual try-on, home eye tests, and home trials. However, it also established physical locations where clients could obtain eye exams, try on frames, and get assistance from qualified personnel. This “online plus offline” strategy turned out to be one of its main advantages.
The more unexpected action took place in the background. Lenskart did not wish to rely just on local optical stores, importers, and overseas manufacturers. It started to have more control over the chain itself, including designing frames, manufacturing lenses, operating stores, and overseeing delivery. Lenskart benefited from what is known as vertical integration in three ways. First, by eliminating middlemen, it could maintain lower prices. Secondly, it might have closer control over quality. Third, as a frame style gained popularity, it could respond more quickly.In Bhiwadi, Rajasthan, Lenskart currently runs a sizable automated production facility capable of producing up to 50 million pairs of glasses a year. The company made 4 million lenses and 6.4 million frames internally in India in FY25.
In India, its expansion continued. Lenskart paid over $400 million to acquire the bulk of the Japanese eyewear company Owndays in 2022. Through the acquisition, Lenskart gained access to a number of Asian markets and gained knowledge from a more developed retail environment. Lenskart recorded operational revenue of ₹6,653 crore by FY25, a 22.6% increase over the previous year. However, Lenskart’s revenue isn’t what makes it intriguing. Glasses, a product that consumers often only purchase when they have a problem, were transformed into an inexpensive, technology-driven, design-driven shopping experience.
Due of its online frame sales, Lenskart lost. It prevailed because it eliminated the anxiety associated with purchasing eyewear online and then constructed stores for the times when clients still required human assistance.
The conclusion is straightforward: consumers don’t give a damn if a company operates online or offline. Convenience, assurance, and value are important to them. Businesses that integrate all three typically succeed.
Entrepreneur Stories
What Investor Exits Reveal About the New Age of Indian Startups
A decade ago, the success of a startup was measured largely by its ability to raise capital. Today, a different metric is gaining importance: the ability to generate meaningful exits for investors. Large stake sales by early backers are becoming increasingly common, not because growth opportunities have disappeared, but because India’s startup ecosystem is entering a more mature phase where capital is expected to complete its full cycle from investment to returns.
This evolution is particularly significant for consumer brands that have successfully blended technology, retail, and strong brand-building. Companies that were once viewed as high-risk startup bets are now attracting institutional investors capable of absorbing large transactions. Such developments indicate that these businesses are no longer being valued solely on future potential; they are increasingly being assessed on operational performance, market leadership, and long-term profitability. In many ways, investor exits are becoming a validation of a company’s ability to create lasting enterprise value.
The broader implication extends beyond a single company or investor. Successful exits encourage more global capital to enter India’s startup ecosystem because they demonstrate that liquidity opportunities exist at scale. As more venture-backed companies approach public listings, secondary transactions, or strategic investments, the focus of founders and investors alike may shift from chasing headline valuations to building durable businesses. The next chapter of India’s startup journey will likely be defined not just by the creation of unicorns, but by the creation of companies capable of delivering sustained returns to all stakeholders.
