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WhatsApp Updates For 2019

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WhatsApp Updates For 2019,Startup Stories,Latest Technology News 2019,WhatsApp Update 2019,WhatsApp New Features,WhatsApp Latest Updates,WhatsApp New Features in 2019,WhatsApp Latest News,Whatsapp Updates News

WhatsApp is one of those few Facebook owned apps which does not offer advertisements. However, at the Facebook Marketing Summit in Rotterdam, Facebook announced it will bring advertisements to WhatsApp stories starting from 2020.

Olivier Ponteville, the head of media at Be Connect Agency who attended the summit, tweeted about the announcement.

The stories feature on WhatsApp is similar to that of Instagram and Snapchat, where one can post photos and videos which will disappear after 24 hours. From 2020, targeted advertisements will be brought into this feature.

This was speculated back in November 2018, when the Vice President of WhatsApp, Chris Daniels stated, the Company would show ads in the status and stories feature and as a result, these ads would become the Company’s primary mode of monetisation.

At the same summit, Facebook announced it is also testing a bunch of other features for WhatsApp. Some of these featured include a shortcut for QR code, richer message formats for Whatsapp Business and it will also let users crosspost stories to Facebook.

According to WABetaInfo, WhatsApp will soon allow its users to share their statuses and stories to Facebook stories. This feature will apparently allow users to share videos, images, text statuses and GIFs on Facebook through WhatsApp.

WhatsApp is also testing a QR code feature for the app which will be added to the profile section. This will make it easier for users to add contacts by scanning their QR code or share their codes with someone else.

For security reasons, users will also be able to replace their QR code with a new one from time to time.

Some improvements to WhatsApp Business will also be made. Its users will witness richer text formats and will also be able to link PDFs and image files to e commerce websites.

Now, it will be interesting to see how all these features will be received by users and how beneficial they can be to the Company, business wise.

All these features are expected to be implemented by 2020.

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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