WhatsApp is one of those few Facebook owned apps which does not offer advertisements. However, at the Facebook Marketing Summit in Rotterdam, Facebook announced it will bring advertisements to WhatsApp stories starting from 2020.
Olivier Ponteville, the head of media at Be Connect Agency who attended the summit, tweeted about the announcement.
The stories feature on WhatsApp is similar to that of Instagram and Snapchat, where one can post photos and videos which will disappear after 24 hours. From 2020, targeted advertisements will be brought into this feature.
This was speculated back in November 2018, when the Vice President of WhatsApp, Chris Daniels stated, the Company would show ads in the status and stories feature and as a result, these ads would become the Company’s primary mode of monetisation.
At the same summit, Facebook announced it is also testing a bunch of other features for WhatsApp. Some of these featured include a shortcut for QR code, richer message formats for Whatsapp Business and it will also let users crosspost stories to Facebook.
According to WABetaInfo, WhatsApp will soon allow its users to share their statuses and stories to Facebook stories. This feature will apparently allow users to share videos, images, text statuses and GIFs on Facebook through WhatsApp.
WhatsApp is also testing a QR code feature for the app which will be added to the profile section. This will make it easier for users to add contacts by scanning their QR code or share their codes with someone else.
For security reasons, users will also be able to replace their QR code with a new one from time to time.
Some improvements to WhatsApp Business will also be made. Its users will witness richer text formats and will also be able to link PDFs and image files to e commerce websites.
Now, it will be interesting to see how all these features will be received by users and how beneficial they can be to the Company, business wise.
All these features are expected to be implemented by 2020.
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Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.
The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.
Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.
This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.
Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.
While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.