Entrepreneur Stories
Urban Ladder And How It Became A Success Today
The last ten years in the startup world have been exciting. The field completely changed from what it was earlier. One of the new startups to emerge during this period was Urban Ladder, a startup which redefined the way people bought furniture online. Here’s taking a look at the journey of Urban Ladder to become a success!
The Beginning
For any startup, surviving during the first year is the hardest thing. When Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in the year 2012, there was no clear platform for people who wanted to shop online for furniture. When the two were renting flats next to one another in Bengaluru is when they realised the pain of buying furniture online. After sleeping on the floor for almost 15 months, Goel and Srivatsa realised what the internet lacked was the ability to buy furniture online.
With an initial investment of $ 1 million from Kalaari Capital in May 2012, Urban Ladder was launched. While the primary need was for aesthetically appealing furniture, the secondary need was for affordable furniture. Realising this gap, the two founders used the first round of investment to strengthen their team, build their customer service and increase the kind of products available on their website.
The Road To Success
In the initial days of Urban Ladder, the team used a wall at their office to write down their strategies and to keep a track of all their deliverables. From making lasting connections with vendors, to recruiting people with the same vision and to taking strong calls about just about everything, the first few years of Urban Ladder were filled with struggles. In fact, things got so intense at one point, the two founders wanted to limit the presence of Urban Ladder to only 35 products and three cities in India!
Despite the lack of competition, one of the major reasons Urban Ladder wasn’t doing well in the beginning was because people didn’t trust them as a company. It was by providing only the best to their audience did Urban Ladder grow to have 100,000 followers in the span of a year! By using social media to their advantage, Urban Ladder grew to having not only a strong online presence but also an offline presence.
Marketing on Facebook was Urban Ladder’s ticket to success and through this, the startup, in 2013, garnered a whopping investment of $ 5 million from investors like SAIF Partners and Kalaari Capital. This gave the founders more than enough money to not just hire new people, but to double the number of products available as well! By March 2015, Urban Ladder had a strong presence in over 30 cities across India!
With other people in the industry realising Urban Ladder wasn’t going to disappear any time soon, the time had come for a territory war. Picking the right time, UrbanLadder decided to diversify their presence by launching an app called Urban Storage, which let people order furniture through their phones as well! Growing exponentially since 2012, Urban Ladder is one of the most successful startups in this field, making furniture buying a fun task!
Apple has unveiled the new MacBook Air with M5 chip, starting at $999 for 13-inch and $1,299 for 15-inch models. The MacBook Air M5 boasts a 2nm M5 chip with 12-core CPU, 18-core GPU, and 50 TOPS Neural Engine for seamless AI tasks like real-time translation and 8K editing. Up to 22 hours of battery life, Thunderbolt 5, and Wi-Fi 7 make it the ultimate ultraportable, now 10% thinner at 0.44 inches with fanless cooling.
Key MacBook Air M5 features include Liquid Retina XDR display (500 nits, nano-texture option), 12MP Center Stage camera, and six-speaker Spatial Audio. Colors like new Sky Blue join Midnight and Starlight. Pre-orders are live today, with macOS Sequoia 15.4 enhancing Apple Intelligence and iPhone Continuity for students, pros, and remote workers.
Why buy MacBook Air M5 now? It outpaces Snapdragon X Elite rivals with ecosystem magic and future-proof performance, eyeing top 2026 laptop sales. CEO Tim Cook calls it “more capable than ever.” Visit apple.com for M5 MacBook deals and specs.
Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama platform Vertical TV in a deal valued under INR 40 Cr. This move strengthens Zupee Studio, its short-video arm launched in September 2025, by integrating Vertical TV’s expertise in bite-sized dramas like romance and thrillers.
Facing challenges from India’s 2025 real-money gaming ban, Zupee valued at $1 Bn after raising $120 Mn has pivoted to non-gaming content, including recent layoffs of 40% of its workforce. The acquisition builds on its November 2025 purchase of Australian AI firm Nucanon for interactive storytelling, targeting its 200 Mn+ users with engaging, mobile-first formats.
This deal underscores the rising microdrama trend in India, helping Zupee diversify amid regulatory pressures and compete in the short-video space dominated by quick, shareable content for on-the-go audiences.
T.N. Seshan’s name stands tall in India’s history as the man who transformed the nation’s electoral system with extraordinary courage and integrity. Born in 1932 in Kerala, Seshan grew up with values of discipline, education, and service to the nation — virtues that shaped his illustrious journey. From his early brilliance at Madras Christian College to his advanced studies in public administration at Harvard University, Seshan’s path reflected rare determination and intellect. Joining the Indian Administrative Service in 1955, he built a reputation as a no‑nonsense officer committed to efficiency and honesty, serving in key roles such as Secretary of Defense and overseeing vital national programs.
As the Chief Election Commissioner of India in 1990, T.N. Seshan sparked a new era of electoral integrity. In a system once marred by corruption, violence, and malpractice, Seshan brought order, fear, and respect through his groundbreaking reforms. He introduced voter ID cards, imposed strict spending limits on campaigns, and insisted on transparency at every level of the election process. Despite criticism from political circles that labeled him dictatorial, his relentless pursuit of fairness empowered every citizen to vote fearlessly. Under his leadership, the Election Commission became a symbol of strength and integrity in Indian democracy.
Seshan’s passing in November 2019 marked the end of an era, but his message continues to resonate across generations. Leaders from every corner of the country mourned the loss of the man who restored faith in free and fair elections. His enduring legacy reminds us that true leadership lies not in wielding power, but in serving people with honesty, courage, and conviction. T.N. Seshan’s life remains a timeless inspiration a reminder that democracy thrives only when its citizens are vigilant, responsible, and fearless.
Apple MacBook Air M5 Launched: M5 Chip, 22-Hour Battery in India
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April 24, 2026 at 10:30 am
I’ll definitely be coming back for more.