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Twitter: The Real Founding Story

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Everything great starts off with that one single “Eureka” moment. Like Newton discovered Gravity when the Apple fell on him, so did Evan Williams, Jack Dorsey and Biz Stone, when they thought of Twitter. The official story of Twitter was that Evan’s came up with the concept in his apartment along with former Google employee, Biz Stone and investor, Jack Dorsey.

While the official story revolves around the three more known founders, one of the main founders, Noah Glass, was left out of the equation. It all began when the four founders started on working on their collaborative venture, Odeo,  in Glass’s apartment. Quite soon, they realised this idea could turn into something bigger and moved headquarters to William’s apartment.

As the idea progressed, so did the office space. Soon, the founders moved into a space for 14 people! In 2005, Odeo’s expansion was halted when Apple announced iTunes. Williams, who by now was Odeo’s CEO, asked his employees for a new direction to salvage the company. That is when Jack Dorsey’s light bulb went on and he came up with a social networking site based on a person’s “status.” Noah Glass developed the concept with Dorsey and presented the idea to the company.

It was over a year after that Williams’ presented the idea of Twitter as a social networking site to his employees. After taking ownership of Odeo, William’s first business decision was to change the name of Odeo to Obvious Corp. His second? To fire Noah Glass! In the initial days, Twitter was known as “twttr.” In fact, Glass was the one who came up with the name Twitter. Before he was fired, of course!

Jack sent the first message on Twitter on March 21, 2006, 9:50 pm. It read, “just setting up my twttr”. During the development of Twitter, team members would often rack up hundreds of dollars in SMS charges to their personal phone bills. While the initial concept of Twitter was being tested at Odeo, the company went through a horribly rough patch. The team was attacked with the brutal reality that Apple had just released its own podcasting platform, which essentially killed Odeo’s business model. It took a while for the realisation to sink in and once it did, the founders decided it was time to buy back the company from their investors.

What started off as 140 characters specific messaging service has now grown to become one of the largest social networking platforms. This user specific service has become so large now, the number of characters increased to 280. Further, users have created their own jargon to get their message across! Back then, no one even imagined that this platform would be worth $ 5 billion.

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12 Comments

12 Comments

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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