Entrepreneur Stories
Search Engine Marketing And Its Different Forms
In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!
1. Search Engine Optimization

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.
2. Search Engine Advertising

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:
- Bid Price
- Keyword Selection
- Ad Distribution
- Ad Copy
- Effective Landing Pages
Only when and if all the five factors come into place can your search engine advertising campaign result in success.
3. Paid Submission
When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.
Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!
Entrepreneur Stories
Indian Man Quits JPMorgan, Takes 70% Pay Cut to Launch $6 Million Startup
Leaving behind a high-paying job at JPMorgan, an Indian entrepreneur embraced a 70% salary cut to pursue true purpose and passion in the startup world. Disenchanted with what he described as a “robotic” corporate routine, he sought meaningful work that made a real impact. This pivotal decision marked the beginning of his new journey, one focused on value creation rather than titles and corporate perks.
Powered by resilience and fresh perspective, the entrepreneur launched his own startup, prioritizing innovation and hands-on solutions. The road was challenging, but his vision resonated with the market: the startup quickly gained traction and raised $6 million—an impressive acknowledgement of its potential in a competitive landscape. Every hard lesson from early setbacks and bootstrapping paid off in real customer growth and investor confidence.
Today, his journey stands as an inspiring example for professionals seeking authentic success outside the corporate grind. By trading comfort for creative freedom, he grew a venture that solves important problems, generates jobs, and builds wealth beyond just salary. For ambitious founders, his story highlights the power of risk-taking, adaptability, and relentless focus on impact in India’s thriving startup ecosystem.
Videos
Larry Page: The Visionary Co-Founder Behind Google’s Global Success
Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
Entrepreneur Stories
India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons
Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.
The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

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