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Search Engine Marketing And Its Different Forms

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Search Engine Marketing And Its Different Forms,Startup Stories,What are the Different Types of Search Engine Marketing,Types of Search Engine Marketing,Defining the Different Types of Search Engine Marketing,Tips For Search Engine Marketing

In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!

1. Search Engine Optimization 

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.

2. Search Engine Advertising 

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:

  • Bid Price
  • Keyword Selection
  • Ad Distribution
  • Ad Copy
  • Effective Landing Pages

Only when and if all the five factors come into place can your search engine advertising campaign result in success.

3. Paid Submission

 

When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.

Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!

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Entrepreneur Stories

India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons

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Airtel AI

Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.

This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.

The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

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Tesla Secures Mumbai Facility as Key Step in India Market Entry

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Tesla StartupStories

Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.

This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.

Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.

While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.

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Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities

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Razorpay

MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.

Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.

MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.

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