Entrepreneur Stories
How To Use Psychology to Maximize Marketing Reach
With people realising the relevance of psychology in marketing, more and more brands are working toward attracting the emotional side of buyers. If you are looking at increasing your brand’s presence and to attract customers with a personal touch, here is how you can use the perfect combination of marketing and psychology!
1. Use Emotional Ideas
Emotions or sentiments always work when it comes to selling your product. When writing copy to go with your advertisements, words with an emotional connection always have a stronger impact on the audience. For instance, if you are selling a computer, write about its benefits in a way that instills a connection in a new way. An emotional connection while making a sales pitch always works, giving people a reason to buy the product.
2. Highlight your flaws
Understanding human psychology has always shown that it is important to highlight your flaws. When you do this, you let your customers know that you aren’t afraid of the things which are wrong with your product. Cater to your customers ego and make them feel listened to when you fix the flaws they say your product has. Not only does this make sure you earn your customers trust, it helps in increasing your brand’s value. For instance, Apple has always been extremely vocal about its multiple flaws but because they provide such value for its brand, people don’t shy away from the Company.
3. Use reward schedules
Rewards always work really well. By using the process of operant conditioning, the reward scheme works really well because it helps to understand what the customer really wants from the product. Behaviours are usually learnt over a period of time and if you tell people they are going to get random rewards at uncertain times, the attraction is stronger! When you go to a restaurant and get surprise freebies at the end of the meal, you want to keep going back, irrespective of the food. In this case, the reward is your enticer since you are attracted to the offering rather than the actual product.
4. Throw your customers an anchor
In most cases, when you leave customers with an open ended question, you realise people are more prone to coming to you for answers because of the half information. Called throwing an anchor or priming, this process works ethically and is used to attract a larger revenue through more customers. Find the gap and hook your customers on to that gap so as to instantly attract them. While a sure fire way of making more money, this process can be tricky because of the subtlety required to see it through.
5. Put your customers to work
If you want people to remember your product, then you need to make sure you not only attract them the right way, you also put them to work. From asking rhetorical questions and to making your audience think about why they want your product, you can make sure this technique works to your advantage. By making your customers to actively participate in the decision making process , your in depth understanding of the situation can help! For instance, flash mobs help in getting people together and making them work not only in the interest of the brand, but to spread the required message as well!
Marketing, when done the right way and with the right tools, can attract a lot of customers. If you think we missed out on any other ways that marketing and psychology go together, comment and let us know! With psychology playing a key role in marketing, it certainly has become easier over the years to give people what they want, based on what they need!
Entrepreneur Stories
Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities
Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears
India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons
Isidro Dealy
April 15, 2025 at 12:17 am
It¦s really a nice and helpful piece of info. I¦m glad that you just shared this helpful information with us. Please stay us informed like this. Thanks for sharing.
agencia de link building y outreach
April 23, 2025 at 8:37 pm
Great line up. We will be linking to this great article on our site. Keep up the good writing.
Felton Lairsey
May 3, 2025 at 3:39 am
Great post, I conceive people should larn a lot from this weblog its really user genial.
party planners
May 6, 2025 at 1:13 pm
Thankyou for helping out, fantastic information.
Adriene Mcclay
June 1, 2025 at 8:10 pm
Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch!
dab3o
June 7, 2025 at 9:57 am
where can i buy cheap clomiphene tablets cost of clomid tablets can you get generic clomid online can i buy generic clomiphene price get cheap clomiphene without rx can i purchase cheap clomiphene pills can i get generic clomiphene prices
atomic wallet
June 16, 2025 at 5:43 pm
I like this web site very much, Its a real nice position to read and incur info .
Wava Ahrendes
June 30, 2025 at 10:24 pm
Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my web site =). We could have a link exchange agreement between us!
smart contract development
July 23, 2025 at 11:54 pm
You are my breathing in, I own few web logs and occasionally run out from post :). “The soul that is within me no man can degrade.” by Frederick Douglas.
computer cable installers near me san Antonio,tx
July 30, 2025 at 2:50 am
Valuable info. Lucky me I found your web site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.