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Hermès – Strategy Insights Of Luxury Brand

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Hermès Strategy Insights Of Luxury Brand,Startup Stories,Latest Business News 2019,Strategy of Luxury Brand,World Most Valuable Luxury Brand,Best Global Brands,Hermès Paris,Insights Behind Hermès Luxury Brand,Hermès History,Hermès Founder,Hermes Brand History

Hermès, a French fashion luxury goods manufacturer, has been ranked consistently as world’s most valuable luxury brand and one of the best global brands.  Hermès, which is also known as Hermès International or Hermès Paris, has maintained an iconic status in the luxury market with products ranging from leather goods, perfume and lifestyle accessories to watches.

In 2018, the Company’s net profit rose to 1.41 billion euros, a 16 % increase from 1.22 billion euros in 2017.  Fifty percent of the Company’s profits came from the brand’s leather goods and saddlery products. With competitors like LVMH and Richemont in the luxury business, Hermès still enjoys the top position in the market because of its exquisite craftsmanship and eye for detail through the entire manufacturing process. 

 

History

 

Founded in the year 1837 by Thierry Hermès, the Company’s initial purpose was to build saddles, bridles and other leather riding gear for European nobility.  After taking over the Company from his father, Charles-Émile moved the Company to 24 Rue Du Faubourg Saint-Honore in Paris in the 20th century. This remains the global headquarters of Hermès till date.

Through the generations, the Company slowly expanded from selling leather saddles to other products.  The Company started selling “Haut à Courroies” bags in 1900, which were used by riders to carry saddles in it.  The Company introduced its first leather handbag in 1922, a product which has played a significant role in increasing the popularity of Hermès in the global market. 

 

Strategy

Hermès has a unique strategy in place to ensure it retains its position on top in the market.  Hermès is very strict about the traditional way of manufacturing and rejects any form of mass production.  Every product produced by the Company is handmade by craftsmen who are trained for a period of two to three years.  According to the Company, every product is made from beginning to end by a single person to preserve the product quality and uniqueness.

Jean Louis Dumas, the chairman of Hermès from 1978 to 2006, told Vanity Fair, “We don’t have a policy of image; we have a policy of product.”  Hermès has always claimed, it values creativity more than anything and to this day, maintains a deep connection to its French identity.  Most of Hermès’ products are manufactured in France and 60 % of the Company’s workshops are located in different parts of the Country.

Another strategy the Company uses is giving a sense of exclusivity.  In order to do so, Hermès uses the “Limited Edition” strategy and releases only a handful of products at a time.  The Birkin bag, created by Hermès for Jane Birkin in 1982, remains the most popular product by the Company. One of the reasons behind this is the brand’s strategy to make the customer wait for a few months or a year after making an order.  The cost of each Birkin bag ranges from 7,000 USD to 300,000 USD. Every Birkin bag is made of crocodile skin and has exquisite handiwork by a single craftsman.

The brand continuously collaborates with other ultra luxury brands to maintain its reputation in the market.  Hermès has collaborated with luxury designers like John Lobb, Saint Louis as well as tech mogul Apple. Each collaboration brought the Company media attention and skyrocketed its brand value and sales.

 

Keeping it in the family

For the last 180 years, since the founding of Hermès, it has been run exclusively by the Hermès family.  Currently, the brand is managed by Axel Dumas (6th generation,) who is the sole manager of the Company. The Company maintains its independence and uniqueness by keeping the control within the family. 

 

Even though Hermès  is 180 years old, it still maintains an ultra luxury status because of its ability to evolve by maintaining a perfect balance between tradition and modernity.  With its clever strategy of exclusivity, controlled marketing and limited edition, Hermès is able to engage potential and wealthy clients, which ensures continuous profits and growth of the Company.

 

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Qualcomm Unveils Snapdragon 8 Elite 3nm Chip to Challenge Apple iPhones in the Android Market!

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Qualcomm has introduced its latest mobile chip, the Snapdragon 8 Elite, at the Snapdragon Summit, marking a significant leap in smartphone performance. Set to power flagship devices from brands such as Samsung, OnePlus, Xiaomi, ASUS, and OPPO, the chip will debut with the OnePlus 13, launching in China on October 31.

Boosting Speed, Efficiency, and AI Capabilities

The Snapdragon 8 Elite promises substantial improvements in speed, power efficiency, and on-device intelligence compared to its predecessors. It’s the first smartphone chip to incorporate Qualcomm’s new Oryon CPU design, which optimizes performance while minimizing energy consumption. Qualcomm claims that users will experience smoother, faster phone operations, alongside extended battery life.

Advanced AI Features

One of the chip’s standout features is its ability to handle artificial intelligence (AI) tasks directly on the device. This includes advanced functions like speech recognition, image analysis, and contextual processing, all designed to make devices smarter and more responsive. Crucially, these AI processes are performed on the device itself, ensuring greater privacy by eliminating the need for an internet connection for tasks such as voice commands or photo enhancements.

Record-Breaking Performance

According to Qualcomm, the Snapdragon 8 Elite is its most powerful mobile processor to date. The chip has already achieved an AnTuTu score exceeding 3 million, placing it at the top of smartphone performance rankings. Its CPU can reach speeds of up to 4.32 GHz, delivering a 45% improvement in performance over its predecessor.

Enhanced Graphics Performance

The integrated Adreno GPU boosts graphics performance by 40%, making the chip ideal for mobile gaming, video playback, and other graphics-intensive applications. Despite these improvements, the chip remains energy-efficient, allowing for extended usage without rapidly draining the battery.

Camera and Connectivity Upgrades

In terms of camera capabilities, the Snapdragon 8 Elite supports cameras with resolutions up to 320 MP and can record 8K video at 60 frames per second, ensuring ultra-high-definition content. Additionally, it enables slow-motion video in 1080p at 480 frames per second, offering users more creative flexibility when capturing videos.

Connectivity Features

For enhanced connectivity, the chip supports both 5G and the latest Wi-Fi 7 standards, ensuring stronger, faster, and more stable internet connections for users. The Snapdragon X80 modem integrated into the chip allows for peak download speeds rated at 10 Gbps and a theoretical max upload of 3.5 Gbps.

Qualcomm’s Challenge to Apple

The Snapdragon 8 Elite positions Qualcomm as a formidable competitor to Apple’s A-series chips, particularly in the high-end Android market. With its combination of faster processing, improved AI capabilities, and superior graphics performance, the chip aims to provide Android users with a top-tier experience that rivals or surpasses what Apple currently offers.

Competitive Landscape

As high-end smartphones powered by the Snapdragon 8 Elite hit the market, users can expect smoother phone operations, longer battery life, and enhanced camera and gaming experiences. This positions Qualcomm strategically against competitors in a rapidly evolving landscape where performance and efficiency are paramount.

Conclusion

The introduction of the Snapdragon 8 Elite marks a significant advancement in mobile technology, positioning Qualcomm as a leader in the competitive smartphone chipset market. By enhancing performance metrics across various functionalities—such as AI processing, graphics capabilities, camera quality, and connectivity—Qualcomm aims to redefine user experiences in the Android ecosystem.

As smartphone manufacturers prepare to launch devices equipped with this cutting-edge chip, consumers can expect a new standard of performance that rivals existing offerings from competitors like Apple. With its innovative features and robust performance enhancements, the Snapdragon 8 Elite is set to shape the future of premium smartphones in an increasingly competitive market.

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GalaxEye to Launch ‘Drishti’ Satellite via SpaceX, Aiming to Revolutionize Earth Observation!

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GalaxEye to Launch 'Drishti' Satellite via SpaceX, Aiming to Revolutionize Earth Observation!,Startup Stories,Startup Stories India,Latest Technology News and Updates,2024 Technology News,Tech News,GalaxEye,Drishti satellite,SpaceX launch,Earth observation,satellite technology,remote sensing,space innovation,environmental monitoring,satellite imaging,Earth data,space industry news,aerial surveillance,global monitoring,satellite deployment,geospatial technology,Strategic Shift to SpaceX,Infosys Joins the Mission,Benefits of Collaboration with Infosys,Drishti

Indian space startup GalaxEye is preparing to launch its groundbreaking multi-sensor Earth observation (EO) satellite, Drishti, in collaboration with Elon Musk’s SpaceX. The mission is set for mid-2025, as revealed by Pranit Mehta, one of the company’s five co-founders and an IIT-Madras alumnus, during an exclusive interview with The Economic Times. Headquartered in Bengaluru and incubated at IIT-Madras, GalaxEye aims to become a key player in the satellite data industry.

Details of the Drishti Satellite

“This 150-kg, high-resolution, indigenously-developed satellite will be the first of a planned constellation of five. By this time next year, we’ll already be in space,” Mehta said. The Drishti satellite will be transported to the US for its final launch preparations.

“Our goal is to provide data solutions across various altitudes, delivering unmatched Earth observation insights,” he added.

Features and Capabilities

The Drishti satellite is designed to capture high-resolution imagery and will integrate advanced sensors for comprehensive data collection. It aims to serve various sectors, including agriculture, urban planning, disaster management, and environmental monitoring.

Strategic Shift to SpaceX

GalaxEye initially considered launching Drishti through ISRO’s spaceport but faced timeline challenges. “We are still in discussions with ISRO, but for this mission, we have finalized SpaceX. We’ll be the first Indian startup to launch via SpaceX, which feels like coming full circle since we were the Asian finalists in the SpaceX Hyperloop Competition back in 2019,” Mehta shared.

Significance of the Collaboration

Partnering with SpaceX not only provides access to reliable launch capabilities but also positions GalaxEye within a broader ecosystem of innovative space technology. This collaboration underscores the growing trend of private enterprises leveraging established aerospace companies for satellite deployment.

Infosys Joins the Mission

In September, Indian IT giant Infosys acquired a minority stake in GalaxEye for ₹17 crore, signaling a strategic partnership. Mehta emphasized the importance of Infosys’ involvement, particularly for managing the vast amounts of data the satellite will generate once in orbit.

“Having Infosys on board is critical. Instead of building IT solutions from scratch, we’ll leverage their expertise in data processing and signal management to develop downstream applications. With Infosys’ global reach and industry knowledge, we aim to maximize the satellite’s capabilities and serve a variety of sectors,” Mehta explained.

Benefits of Collaboration with Infosys

The partnership with Infosys enables GalaxEye to tap into advanced data analytics and processing capabilities, ensuring that they can handle large datasets effectively. This collaboration is expected to enhance the overall value proposition of Drishti by providing actionable insights across multiple industries.

Market Context and Future Prospects

With this ambitious collaboration and innovative technology, GalaxEye is poised to redefine Earth observation, combining advanced satellite data with strategic industry partnerships. The Indian space tech sector is rapidly evolving, with increased government support encouraging private players to enter the market.

Growth Opportunities

India’s satellite services market is projected to grow significantly, with estimates indicating it could reach $1.9 billion by 2030, growing at an annual rate of 36%. GalaxEye’s focus on emerging technologies aligns well with these market trends.

Conclusion

As GalaxEye prepares for the launch of Drishti via SpaceX, it stands at the forefront of innovation in Earth observation technology. The combination of advanced sensor capabilities and strategic partnerships positions GalaxEye as a significant player in the satellite data industry.

With continued support from investors like Infosys and collaborations with established aerospace firms like SpaceX, GalaxEye aims to deliver transformative solutions that address pressing global challenges related to environmental monitoring and resource management. As they move forward with their mission, all eyes will be on how Drishti can contribute valuable insights into our planet’s health and sustainability.

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Upgrad Raises $60 Million from Temasek at a $2.25 Billion Valuation!

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Singapore’s sovereign wealth fund Temasek has injected an additional $60 million into the edtech startup Upgrad, maintaining its valuation at $2.25 billion, according to sources familiar with the development. This funding comes at a critical time as Upgrad is gearing up for an IPO within the next two years.

Strategic Moves by Upgrad

In a parallel move, Upgrad’s founder and chairman, Ronnie Screwvala, has purchased Bharti Enterprises’ 1% stake in the company for $20 million. This acquisition follows Upgrad’s 2022 stock-swap deal to acquire Centum Learning, a skilling and training solutions company. With this buyout, Screwvala now holds a 45% stake in Upgrad, further solidifying his control over the firm.

Leadership Changes

Screwvala, a veteran entrepreneur known for founding UTV, has taken a more hands-on role at Upgrad following the exit of co-founder Mayank Kumar, as reported by The Economic Times on October 16. His re-engagement aligns with Upgrad’s IPO ambitions and is expected to reassure public market investors about the company’s leadership and direction.

“The funding round has now closed. Ronnie’s increased stake reflects his commitment to the company’s future, especially with recent leadership changes,” said a source close to the developments.

Investment Landscape

Temasek and IFC continue to be significant investors in Upgrad, alongside Screwvala, who now stands among the few entrepreneurs with the largest personal stakes in a venture-backed startup. The total funding round of $80 million, which includes both the primary investment and Screwvala’s secondary share purchase, marks one of the largest recent funding rounds in the edtech sector.

Comparisons with Other Funding Rounds

This funding round is significant in a market that has seen a sharp decline in investment after the pandemic-induced boom. For context:

  • PhysicsWallah recently closed a $210 million funding round.
  • Executive education firm Eruditus raised $150 million at a valuation of $3.2 billion.

Prior to this equity funding, Upgrad also secured $35 million in debt financing from Evolution X, a joint venture between DBS and Temasek.

Market Trends and Challenges

Edtech startups have seen around $650 million in funding so far this year compared to $4.1 billion in 2021—the peak for the sector aided by COVID-19 tailwinds. However, this is still higher than just $315 million for edtech for all of 2023, reflecting an 87% decline from the $2.4 billion raised in 2022.

Focus on Enterprise Growth

“Centum Learning is now part of Upgrad Enterprise and that’s the fastest-growing vertical at Upgrad,” another source noted. A report from investor 360 One highlighted key achievements:

  • “Upgrad achieved profitability in its skilling, reskilling, and placement services in Q4.”
  • The consumer segment’s acquisition cost improved from ~30% in FY23 to ~22% in FY24.
  • Non-university program revenue in Q4 FY24 grew ~22% quarter-over-quarter and ~81% year-over-year.

Educational Offerings

Upgrad has established partnerships with over 20 tier-I and tier-II universities, offering more than 70 programs across various fields including data science, management, technology, law, and digital transformation.

Future Plans

As Upgrad moves closer to its IPO, its focus on sustainable growth and profitability appears well-positioned to attract both investors and public markets. The company’s strategy emphasizes leveraging partnerships and expanding its educational offerings to meet evolving market demands.

Conclusion

With Temasek’s investment and Screwvala’s increased stake, Upgrad is poised for significant growth in the competitive edtech landscape. The combination of strategic partnerships, innovative educational solutions, and strong financial backing will likely play a crucial role in shaping Upgrad’s future trajectory as it seeks to capitalize on emerging opportunities within both domestic and international markets.

As it prepares for an IPO, Upgrad aims to solidify its status as a leader in the education technology sector while addressing challenges posed by market fluctuations and evolving consumer needs.

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