Stories
Hermès – Strategy Insights Of Luxury Brand
Hermès, a French fashion luxury goods manufacturer, has been ranked consistently as world’s most valuable luxury brand and one of the best global brands. Hermès, which is also known as Hermès International or Hermès Paris, has maintained an iconic status in the luxury market with products ranging from leather goods, perfume and lifestyle accessories to watches.
In 2018, the Company’s net profit rose to 1.41 billion euros, a 16 % increase from 1.22 billion euros in 2017. Fifty percent of the Company’s profits came from the brand’s leather goods and saddlery products. With competitors like LVMH and Richemont in the luxury business, Hermès still enjoys the top position in the market because of its exquisite craftsmanship and eye for detail through the entire manufacturing process.
History
Founded in the year 1837 by Thierry Hermès, the Company’s initial purpose was to build saddles, bridles and other leather riding gear for European nobility. After taking over the Company from his father, Charles-Émile moved the Company to 24 Rue Du Faubourg Saint-Honore in Paris in the 20th century. This remains the global headquarters of Hermès till date.

Through the generations, the Company slowly expanded from selling leather saddles to other products. The Company started selling “Haut à Courroies” bags in 1900, which were used by riders to carry saddles in it. The Company introduced its first leather handbag in 1922, a product which has played a significant role in increasing the popularity of Hermès in the global market.
Strategy
Hermès has a unique strategy in place to ensure it retains its position on top in the market. Hermès is very strict about the traditional way of manufacturing and rejects any form of mass production. Every product produced by the Company is handmade by craftsmen who are trained for a period of two to three years. According to the Company, every product is made from beginning to end by a single person to preserve the product quality and uniqueness.
Jean Louis Dumas, the chairman of Hermès from 1978 to 2006, told Vanity Fair, “We don’t have a policy of image; we have a policy of product.” Hermès has always claimed, it values creativity more than anything and to this day, maintains a deep connection to its French identity. Most of Hermès’ products are manufactured in France and 60 % of the Company’s workshops are located in different parts of the Country.

Another strategy the Company uses is giving a sense of exclusivity. In order to do so, Hermès uses the “Limited Edition” strategy and releases only a handful of products at a time. The Birkin bag, created by Hermès for Jane Birkin in 1982, remains the most popular product by the Company. One of the reasons behind this is the brand’s strategy to make the customer wait for a few months or a year after making an order. The cost of each Birkin bag ranges from 7,000 USD to 300,000 USD. Every Birkin bag is made of crocodile skin and has exquisite handiwork by a single craftsman.
The brand continuously collaborates with other ultra luxury brands to maintain its reputation in the market. Hermès has collaborated with luxury designers like John Lobb, Saint Louis as well as tech mogul Apple. Each collaboration brought the Company media attention and skyrocketed its brand value and sales.
Keeping it in the family

For the last 180 years, since the founding of Hermès, it has been run exclusively by the Hermès family. Currently, the brand is managed by Axel Dumas (6th generation,) who is the sole manager of the Company. The Company maintains its independence and uniqueness by keeping the control within the family.
Even though Hermès is 180 years old, it still maintains an ultra luxury status because of its ability to evolve by maintaining a perfect balance between tradition and modernity. With its clever strategy of exclusivity, controlled marketing and limited edition, Hermès is able to engage potential and wealthy clients, which ensures continuous profits and growth of the Company.
Entrepreneur Stories
Common Governance Challenges Faced by Nonprofit Organizations in India
While there has been continuous growth in the Indian non-profit sector, many organizations have fallen behind on governance. A founder who completes Section 8 registration obtains a legal entity, a board, and a defined mission. However, operating that organization in a manner that will meet the expectations of the regulators, banks, and donors is the difficult part.
Government statistics tell the story of these regulatory lapses. According to the government data, there were 21,983 cancellations of NGOs over the last year, with 91.3% of the cancellations being due to failure to file annual returns. Active FCRA-registered NGOs also fell from 29,022 in 2015 to 14,466 as of September 2026.
Late Filings are the Main Reason NGO Registrations Get Cancelled
The cancellation statistics show that organizations mostly lose their registration because of the failure to file on time, and not because of anything of grave concern. Other legal violations resulted in only 0.4% of cancellations, and the rest are attributed solely to lapsed filings.
This is because small and volunteer groups often don’t have an accountant on staff, and no one is dedicated to checking for due dates. Therefore, a late return becomes a lost license a few cycles later.
Why Board Oversight Often Falls Short in Small Nonprofits?
While directors, minutes, and regular meetings are necessary for a Section 8 company, in practice many boards consist of the founder and two relatives or colleagues who sign anything placed before them. Informal decisions are made, and minutes are written afterwards to match. This continues until the bank, an auditor, or a CSR partner requests proof of expense approval.
If the board, no matter what its legal structure is, is unable to keep any log of its own decisions, it has a governance gap.
Section 8 Company Compliances That Often Get Missed
The statutory calendar is not long, but it carries strict deadlines. Section 8 company compliances include:
- At least one board meeting every six months, with minutes kept
- Annual AGM without exception
- A first-year statutory audit report
- Annual filings with the ROC and director KYC
- Income tax return in ITR-7 along with separate FCRA returns if foreign funds are received
Failure to take all of these into consideration results in penalties. In fact, for organizations holding an FCRA registration, failure to file the required returns can lead to suspension or cancellation of that registration under Section 13 of the FCRA, 2010.
What CSR Funders Expect from Nonprofit Financial Records?
Data from the MCA shows that CSR spend increased by 17% to reach a record ₹40,794 crore in FY 2024-25. This means that more corporate money is available to nonprofits than before. Usually, the corporate funders require a Darpan ID, Form CSR-1 filing, 12A and 80G registrations, and utilization certificates to grant capital.
When nonprofits combine project funds with general funds or cannot demonstrate that funds are being spent on a specific project, they generally fail to reap the benefits of this even if their programme work is good.
Why New FCRA Rules Add Pressure on Nonprofits?
The rules are also changing. On 22nd June, 2026, the government implemented changes in the Foreign Contribution (Regulation) Rules, introducing new compliance requirements for organizations receiving foreign funds. The proposed Foreign Contribution (Regulation) Amendment Bill, 2026, which was tabled in Parliament during the Monsoon Session, suggests the establishment of a Designated Authority that would assume foreign donations and assets created with foreign funds upon the termination of the registration. Organizations with poor records and no documented processes are the most susceptible to changes such as these.
Practical Steps Toward Stronger Nonprofit Governance
A compliance calendar that is owned by a named person, a board that meets and records minutes, an advance appointment of an auditor, and funding from more than one source mitigate most of the risks listed above. Registration creates the structure, but governance is what makes or breaks the organization’s ability to remain alive in five years.
Entrepreneur Stories
How Lenskart Made Indians Comfortable Buying Glasses Online
In the past, purchasing eyewear in India was a highly regional activity. You entered a local optical store, selected a frame from a dusty wall, waited for someone to verify your power, and hoped the total cost wouldn’t be too exorbitant. There was little choice, little transparency, and little any justification for considering eyewear to be anything other than a medical necessity.That was altered by Lenskart.
Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi founded Lenskart in 2010 in response to a question that many people disregarded: why was purchasing glasses still so difficult? Glasses are a personal item. People are concerned about the price, the quality of the lenses, and how the frames will seem on their faces. Because of this, selling eyewear online became challenging. In response, Lenskart did not make consumers pick between online and offline buying. It blended the two.
Before making a choice, customers may now browse frames online thanks to the company’s introduction of facilities like virtual try-on, home eye tests, and home trials. However, it also established physical locations where clients could obtain eye exams, try on frames, and get assistance from qualified personnel. This “online plus offline” strategy turned out to be one of its main advantages.
The more unexpected action took place in the background. Lenskart did not wish to rely just on local optical stores, importers, and overseas manufacturers. It started to have more control over the chain itself, including designing frames, manufacturing lenses, operating stores, and overseeing delivery. Lenskart benefited from what is known as vertical integration in three ways. First, by eliminating middlemen, it could maintain lower prices. Secondly, it might have closer control over quality. Third, as a frame style gained popularity, it could respond more quickly.In Bhiwadi, Rajasthan, Lenskart currently runs a sizable automated production facility capable of producing up to 50 million pairs of glasses a year. The company made 4 million lenses and 6.4 million frames internally in India in FY25.
In India, its expansion continued. Lenskart paid over $400 million to acquire the bulk of the Japanese eyewear company Owndays in 2022. Through the acquisition, Lenskart gained access to a number of Asian markets and gained knowledge from a more developed retail environment. Lenskart recorded operational revenue of ₹6,653 crore by FY25, a 22.6% increase over the previous year. However, Lenskart’s revenue isn’t what makes it intriguing. Glasses, a product that consumers often only purchase when they have a problem, were transformed into an inexpensive, technology-driven, design-driven shopping experience.
Due of its online frame sales, Lenskart lost. It prevailed because it eliminated the anxiety associated with purchasing eyewear online and then constructed stores for the times when clients still required human assistance.
The conclusion is straightforward: consumers don’t give a damn if a company operates online or offline. Convenience, assurance, and value are important to them. Businesses that integrate all three typically succeed.
Entrepreneur Stories
What Investor Exits Reveal About the New Age of Indian Startups
A decade ago, the success of a startup was measured largely by its ability to raise capital. Today, a different metric is gaining importance: the ability to generate meaningful exits for investors. Large stake sales by early backers are becoming increasingly common, not because growth opportunities have disappeared, but because India’s startup ecosystem is entering a more mature phase where capital is expected to complete its full cycle from investment to returns.
This evolution is particularly significant for consumer brands that have successfully blended technology, retail, and strong brand-building. Companies that were once viewed as high-risk startup bets are now attracting institutional investors capable of absorbing large transactions. Such developments indicate that these businesses are no longer being valued solely on future potential; they are increasingly being assessed on operational performance, market leadership, and long-term profitability. In many ways, investor exits are becoming a validation of a company’s ability to create lasting enterprise value.
The broader implication extends beyond a single company or investor. Successful exits encourage more global capital to enter India’s startup ecosystem because they demonstrate that liquidity opportunities exist at scale. As more venture-backed companies approach public listings, secondary transactions, or strategic investments, the focus of founders and investors alike may shift from chasing headline valuations to building durable businesses. The next chapter of India’s startup journey will likely be defined not just by the creation of unicorns, but by the creation of companies capable of delivering sustained returns to all stakeholders.
