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Estée Lauder Life Lessons
Estée Lauder was the founder of Estée Lauder Companies Inc., famous for its prestigious skincare, makeup and fragrance products. Estée Lauder started her company with the belief there are no unattractive women, only women who don’t care. Lauder, through her products and belief, changed the face of the beauty industry. Check out some incredible life lessons to learn from this beauty mogul to motivate you.
Life lessons to learn from Estée Lauder
1) Age is just a number
Estée Lauder was a teenager when she started her own business of selling beauty creams made by her uncle, Dr. John Schotz. She sold the creams to her classmates and eventually, at beauty salons. Lauder used business tricks and started handing out free products in an effort to increase sales. The important lesson to learn here is no matter what your age is, you can become successful with your ideas, determination and hard work.
2) Believe in yourself and your ideas
Estée Lauder truly believed the world would be a better place if everyone bought her products. According to her, “A person has to love her harvest if she’s to expect others to love it.” Lauder believed in herself and the ideas she had for her Company. Although it was quite uncommon for women to start their business in the 1940s, Lauder stood her ground in the corporate world and focused on achieving her goals. In the entrepreneurial world, it is very important to believe in oneself and one’s ideas, in order to achieve any kind of success.
3) Working hard is the key to success
Estée Lauder was not born to a rich family. In fact, she started her business from her kitchen and with hard work, built her billion dollar company. Lauder famously said she did not become successful by wishing and hoping, but by working hard. If you have some great ideas, work hard towards making them a reality, instead of waiting for a golden opportunity.
4) Rejection is a great motivator
After her product was rejected by the manager of Europe’s largest department store, Lauder spilled a bottle of her perfume on the floor in order to attract people to her product. She was eventually offered a contract by the manager of the store, after people started showing interest in her product. Estée Lauder, instead of accepting defeat when faced with rejection, quickly found a way to achieve what she wanted. In the process, she taught us to take rejection in a positive way.
5) The power of creativity
Estée Lauder was a creative person and her creative marketing tactics were the reason her Company became so successful. When her Company was small and did not have any money to hire an ad agency, Estée came up with the idea of giving away free samples with each purchase. This technique proved to be a success and brought in thousands of new customers. She revolutionized the entire beauty industry with this technique, which has been adopted by many companies ever since.
Estée Lauder spent all her life working on her dream and in the process, became a role model to many. If you think we missed out on any other life lessons by Estée Lauder, comment below and let us know.
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