In the olden days, people used to get plenty of physical exercise on a daily basis. There were no elevators to go up buildings, most people used to own a bicycle as owning a moped was considered a luxury and some of the daily chores which have been replaced by mechanical devices. In this day of technology and science, everything is at a fingertip and convenience and people are becoming devoid of exercise. Being healthy is increasingly becoming hard because of the different varieties of foods that are available for ordering online and even then the food we are consuming might not be nutritious.
Given that our food is being replaced from eating tasty home cooked meals, to ordering online or grabbing a ‘quick’ bite outside, the need for healthy eating is now more than ever. This was what prompted Ridhima Arora, the founder of Namhya Foods to make healthy food that is fun to eat and incorporates Ayurveda. Namhya Foods aims to create interesting combinations of Ayurvedic foods (Superfoods ) that can blend well with modern day living like for example their Sattu based breakfast cereal which is an instant mix but healthy or the Ayurvedic tea with herbs like Brahmi , Ashwagandha that replaces the regular chai. Namhya Foods is making an effort to bring back the golden heritage of long forgotten basic indian foods that blend with your today’s lifestyle and this is their philosophy.
The journey of Namhya Foods began when the founder Ridhima Arora began her journey towards a healthy lifestyle when she lost 30 kgs in 2 years in 2014 (86kgs-56kgs) in the effort to become fit. It was then that Ridhima realised that there was a market gap for real healthy foods. After researching the healthy foods which were available in the market, Ridhima realised that healthy oats biscuits contain maida and sugars and the dangers of ‘sugar free’ are hardly known and that brown bread is just a colored version of white bread in most cases. But the real change began when her father was seriously ill due to liver cirrhosis. In fact she realized the gap between the food industry and the healthcare industry and how there is no role of food in the treatment. While her father recovered with precautions on food and going #BackTotheRoots with all her self research on food, she decided to take this up full time after quitting her corporate job which led to the birth of Namhya Foods in August 2019.
Namhya Foods position themselves as an Alternative Health Category and their product line is created based on the same. The product line is based on the following :-
Local ingredients- Foods of our Naanis and Daadis like sattu, Tragacanth Gum(Commonly called Gond Katira), Arjun Chhal.
No preservatives: Namhya Foods does not use any vegetable oils, Hidden sugars, preservatives not even the considered the ‘safe ones’ like sodium benzoate, sulfur dioxide or any sorbates.
Ayurveda Based foods: Namhya Foods use traditional herbs like saffron, arjun chhal, cardamom, star anise etc., in their products which have natural healing properties and help revive the prana (yogic breath) in the body and helps rejuvenate.
Namhya Foods also established an online presence in the leading e-commerce platforms like Amazon, Flipkart, Ebay, Etsy(international.) Following the success of their pilot retail store based in Jammu and Kashmir, Namhya Foods is currently available in 186+ countries worldwide through ebay and etsy and in UAE through Amazon. Namhya Foods is also able to sell 40% of their inventory through their website. (www. Namhyafoods.com)
Namhya Foods aims to clock sales of 1 crore rupees in the next one year and are already in talks with Urbanplatter, Qtrove, Milkbasket and Grofers to expand their online presence. Namhya Foods also gives free nutritional coaching via personal chats, online events and regular updates through their social media channels on Instagram and Facebook.
About the founder:
Ridhima Arora has a B.Tech in electronics and communication and has a MBA(Marketing) from Great lakes institute of management, Chennai (2015.) Ridhima began her career as a young leader with Lava international and after working in the industry for about 4.5 years in branding and marketing, she decided to quit her corporate job and start Namhya Foods.
Ridhima is also a certified and practicing nutritionist from ISSA (International sports science association) and a Yoga trainer (Certified from Yoga Alliance.)