Amazon early yesterday announced the launch of 9 voice related startups in partnership with the Alexa Accelerator Program, powered by Techstars. The Alexa Accelerator Program backs startups all over the United States. The startups are related to the voice based startups and through this, the program raised over $ 10 million!
The idea behind the accelerator is to help fuel early stage companies developing for voice, giving Amazon an equity stake in the business. Launched in the year 2015, the Alexa Accelerator Program is a part of Amazon’s $ 200 million fund and so far, has been used by Amazon to further the boundaries of voice based tech startups!
According to several reports, Amazon says it received hundreds of applications from 44 countries around the world for the 2018 program, and narrowed it down to nine it believes have the most potential. Through the Alexa Accelerator Program, the startups included will learn, train and improve their products to a point where their products are unique and can be integrated into Alexa. Furthermore, the startups will also be able to redefine their business models while developing and modifying Alexa for a consumer friendly experience!
Apart from the 9 new startups being launched, Amazon is already investing in 35 startups. Lasting for a period of 3 months, the startups are based in places from Seattle to Tel Aviv! These companies work out of the Seattle based office and will be working there for 13 days, post which, the startups are required to give a demo.
The information reported earlier this year about risks that startups take when taking money from Amazon’s Alexa Fund. “While Amazon’s backing helps the startups build their businesses, sometimes Amazon decides to go into the market directly. It can either offer to buy the startup or simply make the product itself.” By signing with Amazon, these startups get a major leg up and are here to create and break existing startup boundaries!