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Paytm Mall Is India’s Next Unicorn

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Ecommerce firm Paytm Mall is the latest India based startup company to reach unicorn status after raising $ 445 million from SoftBank and Alibaba. In this latest funding round, Paytm Ecommerce raised $ 400 million from SoftBank while Alibaba invested $ 45 million in the firm.

According to documents filed with the Ministry of Corporate Affairs, post this funding round, Paytm Mall will be valued close to Rs. 12,300 crores or $ 1.9 billion. The Economic Times reported, the company is also in advanced talks to further raise an additional Rs. 1000 crores.

The Chief Operating Officer of Paytm Mall, Amit Sinha confirmed the latest development saying, “This latest investment led by SoftBank and Alibaba reaffirms the strength of our business model, growth trajectory, execution capability and the potential of India’s massive O2O model in the retail space.” The fresh funds, according to Sinha, will be used for empowering shopkeepers with superior technology, building superior logistics, strengthening the Paytm Mall brand and bringing an enriching experience to the customers.

Until now, Alibaba along with Alipay held close to 57% stock in Paytm Mall. However, post this investment round, SoftBank Vision Fund would hold 21% and Alibaba along with Alipay will hold around 46% stake in the ecommerce company.

Last year, the Japan based venture firm SoftBank also led a funding round, investing around $ 1.4 billion in the parent company Paytm. Speaking about this investment round, a SoftBank spokesperson said “The SoftBank Group is excited to continue supporting Paytm as it develops into one of the leading internet ecosystems in the country. Our investment in Paytm Mall is part of that ongoing commitment. We believe Paytm Mall’s offline to online operating model, combined with the strength of the Paytm ecosystem, is uniquely positioned to enable India’s 15 million offline retail shops to participate in India’s ecommerce boom.”

Launched as an independent entity in 2017, Paytm Mall currently claims to have over 10 crore customers, over 500 categories and has reached 39,000 pin codes across India. The company also replaced Snapdeal to become the third largest player in the Indian ecommerce ecosystem after Flipkart and Amazon India.

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Swiggy Unveils Pyng: AI App Linking Users to Verified Pros

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Swiggy - StartupStories

Swiggy has launched Pyng, a new app aimed at connecting consumers with verified professionals across over 100 specializations, including yoga instructors, financial advisors, tutors, and event planners. Currently live in Bengaluru, Pyng uses AI to match users with trusted experts and offers a money-back guarantee for unsatisfactory services.

The app also provides professionals with tools to manage bookings, track payments, and schedule services efficiently. This marks Swiggy’s entry into the professional services marketplace, expanding beyond its core food delivery and quick commerce businesses. Pyng is available on both iOS and Android, with plans for a nationwide rollout.

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Funding

Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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