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Paytm Mall Is India’s Next Unicorn

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Paytm Mall Is India Next Unicorn,Startup Stories,Inspirational Stories 2018,2018 Latest Business News,Ecommerce firm Paytm Mall,Startup News India,Paytm Mall Reach Unicorn Status,Paytm Mall Latest Funding,Paytm Mall Business News 2018,Paytm Mall India Latest Unicorn

Ecommerce firm Paytm Mall is the latest India based startup company to reach unicorn status after raising $ 445 million from SoftBank and Alibaba. In this latest funding round, Paytm Ecommerce raised $ 400 million from SoftBank while Alibaba invested $ 45 million in the firm.

According to documents filed with the Ministry of Corporate Affairs, post this funding round, Paytm Mall will be valued close to Rs. 12,300 crores or $ 1.9 billion. The Economic Times reported, the company is also in advanced talks to further raise an additional Rs. 1000 crores.

The Chief Operating Officer of Paytm Mall, Amit Sinha confirmed the latest development saying, “This latest investment led by SoftBank and Alibaba reaffirms the strength of our business model, growth trajectory, execution capability and the potential of India’s massive O2O model in the retail space.” The fresh funds, according to Sinha, will be used for empowering shopkeepers with superior technology, building superior logistics, strengthening the Paytm Mall brand and bringing an enriching experience to the customers.

Until now, Alibaba along with Alipay held close to 57% stock in Paytm Mall. However, post this investment round, SoftBank Vision Fund would hold 21% and Alibaba along with Alipay will hold around 46% stake in the ecommerce company.

Last year, the Japan based venture firm SoftBank also led a funding round, investing around $ 1.4 billion in the parent company Paytm. Speaking about this investment round, a SoftBank spokesperson said “The SoftBank Group is excited to continue supporting Paytm as it develops into one of the leading internet ecosystems in the country. Our investment in Paytm Mall is part of that ongoing commitment. We believe Paytm Mall’s offline to online operating model, combined with the strength of the Paytm ecosystem, is uniquely positioned to enable India’s 15 million offline retail shops to participate in India’s ecommerce boom.”

Launched as an independent entity in 2017, Paytm Mall currently claims to have over 10 crore customers, over 500 categories and has reached 39,000 pin codes across India. The company also replaced Snapdeal to become the third largest player in the Indian ecommerce ecosystem after Flipkart and Amazon India.

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ZILO Raises $4.5M to Boost Quick Fashion Delivery

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Mumbai-based fashion tech startup ZILO has raised $4.5 million in seed funding, with Info Edge Ventures and Chiratae Ventures co-leading the round. Founded in 2025 by ex-Flipkart and Myntra executive Padmakumar Pal and entrepreneur Bhavik Jhaveri, ZILO aims to transform urban fashion retail by delivering products from over 250 brands—including Levi’s, Louis Philippe, and Puma—within 60 minutes of order placement. The new capital will be used to strengthen ZILO’s hybrid supply chain, deepen brand partnerships, and expand operations beyond Mumbai into other major metro cities by year-end.

ZILO’s quick commerce model stands out by combining the convenience of online shopping with the efficiency of offline retail. The platform operates through a network of dark stores and brand outlets to ensure fast delivery of fresh, in-season fashion items. Customers benefit from scheduled home trials, allowing them to try multiple sizes upon delivery with the option for instant returns, and receive AI-powered style recommendations for a more personalized shopping experience.

The funding comes amid surging investor interest in ultra-fast fashion delivery startups, as rapid fulfillment becomes a key differentiator in India’s competitive ecommerce landscape. With plans to expand its product range to include footwear, bags, and accessories by the festive season and scale up to nearly 100,000 styles, ZILO is positioning itself to meet the growing demand for speed, personalization, and reliability in fashion retail.

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Meta in Advanced Talks to Acquire Voice Cloning Startup PlayAI to Boost AI Capabilities

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Meta Platform is reportedly in advanced talks to acquire PlayAI, a Palo Alto-based startup renowned for its cutting-edge voice cloning technology powered by artificial intelligence. While the deal is not yet finalized, sources indicate that Meta aims to acquire both PlayAI’s proprietary technology and a significant portion of its staff. Though financial details remain confidential, industry insiders estimate the acquisition could be worth between $300 million and $500 million.

PlayAI has made a name for itself by developing tools that generate highly realistic voice clones, with applications spanning customer service, virtual assistants, and conversational AI agents. A key differentiator for PlayAI is its low-latency, edge-computing architecture, allowing for near-instant, natural-sounding voice responses. The startup has attracted over $23 million in funding from notable investors such as 500 Startups and Kindred Ventures, positioning itself as a leader in the rapidly growing field of voice AI.

For Meta, this potential acquisition fits squarely within CEO Mark Zuckerberg’s broader strategy to make artificial intelligence central to the company’s future. Integrating PlayAI’s advanced voice technology could significantly enhance Meta’s AI assistant, smartglasses, and other hands-free devices, helping the company keep pace with competitors like Google and OpenAI. The move also follows Meta’s recent multi-billion dollar investment in Scale AI and its aggressive recruitment of top AI talent, signaling Zuckerberg’s commitment to leading in the next wave of AI innovation. Both Meta and PlayAI have declined to comment on the ongoing negotiations.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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