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Flipkart: From A to Finish First

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Flipkart From A to Finish First,Startup Stories,Startup News India,2018 Latest Business News,Flipkart Business News,Indian Ecommerce Ecosystem,Indian Online Retail Market,Global Enterprise Clients,Flipkart Indian Market,Flipkart Founder

Close to 11 years ago, when the Indian ecommerce ecosystem was still in the nascent stages, one company, with an investment of Rs. 4, 00,000 did not know it would become India’s leading ecommerce player. Launched by IIT Delhi alumnus Sachin Bansal and Binny Bansal, today, Flipkart is valued at $11.6 billion. Slowly but surely, the firm gained investors such as Tiger Global Management, Tencent Holdings and Naspers.

But, the company faced some major competition in these ten years. From Snapdeal to eBay, the Bengaluru based ecommerce firm fought tooth and nail to gain a majority of the Indian online retail market. After a long drawn out battle, last year Flipkart and India’s next ecommerce major Snapdeal almost joined hands to become one entity. However, the deal didn’t come through as the Gurgaon based startup, Snapdeal, wanted to pursue an ‘independent path.’ The silver lining of this merger was Flipkart gained one of it’s biggest shareholders after ending the merger talks with Snapdeal.  With backing from Japan’s venture firm SoftBank, US based Microsoft and eBay among other investors, Flipkart was finally prepared to take on the world. However, the company faced a bigger threat in the form of the American retail giant Amazon led by Jeff Bezos.

The Flipkart versus Amazon battle was always present from the very word go. The real war, however, started back in 2015, when both Flipkart and Amazon decided to move into the online smartphone market. At that point, Amazon lost its foothold in the Chinese market, with other ecommerce platforms figuring out they could do what Amazon was doing in a faster and cheaper way.

With that happening on the side, founder and CEO, Jeff Bezos, decided to do whatever it takes to keep their foothold strong in the Indian market. This included signing a cheque worth $ 2 billion to anyone who stood in its way! While this matter in itself was worrisome for Flipkart, the fact that Amazon was entering into the world of smartphones made things exciting.

Over the years, the Flipkart and Amazon war gave rise to a lot of exciting eyeballs, making everyone stand on edge with excitement. Flipkart wanted to be the reason Indians bought products on the Internet. Its focus on technology to solve product ecommerce for the domestic market put it in a league of its own. Even the storied Indian IT and BPO industry derived nearly 90% of its profitable revenues from global enterprise clients.

What makes the two ecommerce platforms stand neck to neck is the fact that the number of coders, as well as the technology used by both the companies. Refined to its core, this battle is a classic “homegrown pioneer vs. giant multinational” story on the grounds of  Nirma vs. Hindustan Lever, Thums Up vs. Coca Cola, or Mahindra & Mahindra vs. Toyota Motors; with technology as the mid ground. Flipkart has the scale and local footprint. Amazon has staying power and a platform it has seasoned globally for 21 years.

With SoftBank’s recent investment into Flipkart, the battle stands at an interesting level. As of 2017, the homegrown ecommerce platform raised $ 3.9 billion in two rounds of funding from SoftBank and Tencent. At such a time, even the idea of a potential investment from the biggest retail giant, USA based Walmart would give the boost it requires to beat Amazon once and for all. However, before that could happen Amazon decided to show its hand in the game as well.  The Seattle based company recently offered Flipkart a breakup fee of $ 2 billion to convince it to discuss an offer which analysts say would bring with it substantial antitrust challenges, as Flipkart and Amazon dominate the online shopping space in Asia’s third largest economy. Furthermore, Amazon is interested in buying about 51 to 55 % stake in the ecommerce platform. Whichever way the deal plays out, it is safe to say Flipkart has garnered a great deal of attraction from the international ecommerce marketplace.

Whether the deal goes through between Flipkart Amazon.com Inc., or with Walmart and Flipkart, it will be the biggest deal made by a US based company in terms of buying out another similar online platform. Regardless of how this flips, it would also be a win win situation for the Indian ecommerce company!

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Amazon India Launches At-Home Diagnostic Service, Expands Healthcare Ecosystem

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Amazon India has expanded its healthcare portfolio with the launch of Amazon Diagnostics, an at-home diagnostic testing service developed in partnership with Orange Health Labs. Now available in six major cities—Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad—the service covers over 450 PIN codes and offers access to more than 800 diagnostic tests. Customers can book tests via the Amazon app, schedule home sample collection within 60 minutes, and receive digital reports for routine tests in as little as six hours, making healthcare more accessible and convenient than ever before.

This launch completes Amazon’s integrated healthcare suite in India, which already includes Amazon Pharmacy for medicines and Amazon Clinic for virtual doctor consultations. By bringing these services together under the Amazon Medical umbrella, the company enables a seamless outpatient journey—from doctor consultation to lab testing and medicine delivery—all managed through a single digital platform. The partnership with Orange Health Labs ensures high-quality, reliable diagnostics, supported by Amazon’s operational expertise and focus on customer trust.

Amazon’s entry into the $15 billion Indian diagnostics market signals a major shift in the country’s health-tech landscape, introducing new competition for established diagnostic players. Rather than competing solely on price, Amazon is prioritizing a seamless, trustworthy experience, aiming to address the growing demand for digital healthcare solutions and simplify access for millions of users across India.

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Bhavish Aggarwal’s Krutrim Unveils ‘Kruti’ — An Agentic AI Built for Bharat

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Bengaluru, June 2025 – Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, has launched its new agentic AI assistant, Kruti. Unlike traditional virtual assistants, Kruti is designed with an Indian-first approach — combining cultural context, multilingual capabilities, and generative AI to offer a more intuitive, task-oriented experience for users.

Kruti is built to do more than just respond to queries — it can independently perform tasks, make decisions, and integrate across platforms for productivity and communication. Powered by Krutrim’s proprietary Indian-trained language model, it brings a deep understanding of local languages and digital behaviors, catering to both personal and business needs in the Indian ecosystem.

Aggarwal described Kruti as “India’s digital brain,” highlighting its role in redefining AI for Bharat. The assistant will be rolled out in phases, starting with enterprise partners and expanding through apps and APIs. As Kruti integrates into various platforms — including Ola’s services — it marks a significant stride in India’s ambition to lead the global AI race.

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Bankruptcy Forces BYJU’S to Offload Epic and Tynker for a Fraction of Acquisition Cost

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BYJU’S, once India’s most celebrated edtech startup, has sold its major US-based subsidiaries Epic and Tynker for a fraction of their original purchase prices, marking a dramatic reversal in its global expansion strategy. The distressed sales, approved by a US bankruptcy court on May 20, 2025, come amid the company’s ongoing financial and legal turmoil. Tynker, a coding education platform acquired by BYJU’S in 2021 for $200 million, was sold to CodeHS for just $2.2 million in cash, while Epic, a digital reading platform bought for $500 million in 2022, was acquired by China’s TAL Education Group for $95 million.

These fire-sale transactions were part of a broader restructuring effort to address disputes with lenders after BYJU’S defaulted on a $1.2 billion loan, which triggered bankruptcy proceedings for its US entities. The company’s US unit, Byju’s Alpha, became the focal point of legal battles, including allegations of mismanagement and the misappropriation of funds by top executives. Court rulings in the US have highlighted instances of fraudulent transfers and breaches of fiduciary duty by suspended directors, further compounding BYJU’S woes.

As BYJU’S scrambles to stabilize its core operations, several of its other high-profile acquisitions, such as Great Learning and Aakash Institute, have started operating independently and distancing themselves from the parent company. The massive losses from the sales of Epic and Tynker underscore the risks of BYJU’S aggressive acquisition spree and the severe impact of its financial mismanagement, leaving the future of the once high-flying edtech giant in question.

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