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Flipkart: From A to Finish First

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Flipkart From A to Finish First,Startup Stories,Startup News India,2018 Latest Business News,Flipkart Business News,Indian Ecommerce Ecosystem,Indian Online Retail Market,Global Enterprise Clients,Flipkart Indian Market,Flipkart Founder

Close to 11 years ago, when the Indian ecommerce ecosystem was still in the nascent stages, one company, with an investment of Rs. 4, 00,000 did not know it would become India’s leading ecommerce player. Launched by IIT Delhi alumnus Sachin Bansal and Binny Bansal, today, Flipkart is valued at $11.6 billion. Slowly but surely, the firm gained investors such as Tiger Global Management, Tencent Holdings and Naspers.

But, the company faced some major competition in these ten years. From Snapdeal to eBay, the Bengaluru based ecommerce firm fought tooth and nail to gain a majority of the Indian online retail market. After a long drawn out battle, last year Flipkart and India’s next ecommerce major Snapdeal almost joined hands to become one entity. However, the deal didn’t come through as the Gurgaon based startup, Snapdeal, wanted to pursue an ‘independent path.’ The silver lining of this merger was Flipkart gained one of it’s biggest shareholders after ending the merger talks with Snapdeal.  With backing from Japan’s venture firm SoftBank, US based Microsoft and eBay among other investors, Flipkart was finally prepared to take on the world. However, the company faced a bigger threat in the form of the American retail giant Amazon led by Jeff Bezos.

The Flipkart versus Amazon battle was always present from the very word go. The real war, however, started back in 2015, when both Flipkart and Amazon decided to move into the online smartphone market. At that point, Amazon lost its foothold in the Chinese market, with other ecommerce platforms figuring out they could do what Amazon was doing in a faster and cheaper way.

With that happening on the side, founder and CEO, Jeff Bezos, decided to do whatever it takes to keep their foothold strong in the Indian market. This included signing a cheque worth $ 2 billion to anyone who stood in its way! While this matter in itself was worrisome for Flipkart, the fact that Amazon was entering into the world of smartphones made things exciting.

Over the years, the Flipkart and Amazon war gave rise to a lot of exciting eyeballs, making everyone stand on edge with excitement. Flipkart wanted to be the reason Indians bought products on the Internet. Its focus on technology to solve product ecommerce for the domestic market put it in a league of its own. Even the storied Indian IT and BPO industry derived nearly 90% of its profitable revenues from global enterprise clients.

What makes the two ecommerce platforms stand neck to neck is the fact that the number of coders, as well as the technology used by both the companies. Refined to its core, this battle is a classic “homegrown pioneer vs. giant multinational” story on the grounds of  Nirma vs. Hindustan Lever, Thums Up vs. Coca Cola, or Mahindra & Mahindra vs. Toyota Motors; with technology as the mid ground. Flipkart has the scale and local footprint. Amazon has staying power and a platform it has seasoned globally for 21 years.

With SoftBank’s recent investment into Flipkart, the battle stands at an interesting level. As of 2017, the homegrown ecommerce platform raised $ 3.9 billion in two rounds of funding from SoftBank and Tencent. At such a time, even the idea of a potential investment from the biggest retail giant, USA based Walmart would give the boost it requires to beat Amazon once and for all. However, before that could happen Amazon decided to show its hand in the game as well.  The Seattle based company recently offered Flipkart a breakup fee of $ 2 billion to convince it to discuss an offer which analysts say would bring with it substantial antitrust challenges, as Flipkart and Amazon dominate the online shopping space in Asia’s third largest economy. Furthermore, Amazon is interested in buying about 51 to 55 % stake in the ecommerce platform. Whichever way the deal plays out, it is safe to say Flipkart has garnered a great deal of attraction from the international ecommerce marketplace.

Whether the deal goes through between Flipkart Amazon.com Inc., or with Walmart and Flipkart, it will be the biggest deal made by a US based company in terms of buying out another similar online platform. Regardless of how this flips, it would also be a win win situation for the Indian ecommerce company!

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Swiggy Unveils Pyng: AI App Linking Users to Verified Pros

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Swiggy - StartupStories

Swiggy has launched Pyng, a new app aimed at connecting consumers with verified professionals across over 100 specializations, including yoga instructors, financial advisors, tutors, and event planners. Currently live in Bengaluru, Pyng uses AI to match users with trusted experts and offers a money-back guarantee for unsatisfactory services.

The app also provides professionals with tools to manage bookings, track payments, and schedule services efficiently. This marks Swiggy’s entry into the professional services marketplace, expanding beyond its core food delivery and quick commerce businesses. Pyng is available on both iOS and Android, with plans for a nationwide rollout.

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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