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Fake Amazon App Takes A Dig At Toxic Dating Culture
Dating took to the digital platform, where people could just log on to an app and look at people nearby, displayed as per the user’s preferences. The dating culture took a turn for the worse with people becoming increasingly vain and letting it affect them to the extent of them having mental breakdowns.
Content creators Suzy Shinn, Ani Acopian and Morgan Gruer came up with an idea to collaborate with an animation company, Thinko, to create a dating site which looks strangely similar to the Amazon e commerce platform.
The work is meant to be a satirical take on the increasingly toxic dating culture prevalent in society today. The site ‘sells,’ or rather auctions off people with a price tag. The people are priced differently and have love languages added into the descriptions so people can choose or buy a digital date according to their preference.
For example, a woman named Amy, aged 29, has a description which says she is “trained as barista,” “famous on TikTok,” “has a child” and “WARNING: won’t text back.”
The entire web page looks like a carbon copy of Amazon, including the checkout process and the buying options.
Clickbait ads which say “Find singles near you” are a testament to how easy it is to influence people under the guise of a date. Therefore, it came as no surprise once the site went online that it attracted criticism, horror and ridicule. Social media had multiple reactions, with people saying black people are priced less than white people in view of the Black History Month. Others took it with a pinch of salt and saw the humor behind the satire.
Regardless of the reactions it attracted, the creators managed to achieve their goal, which was to open the eyes of people to the toxic culture of online dating. Amazon Dating also makes for an interesting case study about the power of what good digital marketing can do.
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