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Ecommerce Giants Flipkart And Amazon Violating FDI Rules – Indian Cellular Association

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Indian and international ecommerce giants like Flipkart and Amazon have been allegedly violating Foreign Direct Investment (FDI) rules according to handset maker’s lobby group Indian Cellular Association (ICA.)

According to reports, the lobby group representatives have also met with Commerce Minister Suresh Prabhu to take action against Flipkart and Amazon. ICA alleges the ecommerce platforms offer direct and indirect discounts on mobile phones and other products circumventing rules under Press Note 3 on FDI. Representatives who met with Suresh Prabhu recently explained the ecommerce companies were holding inventory and influencing the prices of electronic goods, thereby, eroding offline retailers’ revenue and putting at risk the jobs of nearly 60 million people.

In a letter addressed to Mr. Prabhu, ICA added, “In the view of the alarming situation that the industry and India are facing, we request urgent and severe action against Amazon India and Flipkart for rampant violations of the conditions of Press Note 3 by both, directly and indirectly, influencing the sale price of mobile phones and other goods.

The lobby group, according to a report by ET Now, is seeking necessary amendments in Press Note 3 and other linked laws to ensure strict action against the violators under the Prevention of Money Laundering Act. At present, the ICA represents several mobile makers in India, including Micromax, Apple, Nokia, Vivo, Lava, Lenovo and Motorola. ICA further added the ecommerce platforms involve various intermediaries and support entities in the chain to camouflage both discounts and losses. “With these intermediaries, both Amazon India and Flipkart are able to pass discounts, without booking the same in their own books. The breakdown of expenditure in various deals keeps changing to make detection difficult,” ICA added.

Under Press Note 3, 100% FI in India is only allowed when companies are engaged in business to business sales and not in business to consumer transactions. Therefore, ecommerce firms like Amazon and Flipkart can only function as a marketplace to connect buyers and sellers, and not influence prices.

This is not the first time ecommerce platforms have been blamed for offering heavy discounts. However, Amazon denied all allegations and a spokesperson said, “Amazon remains committed to comply and is in compliance with all applicable Indian laws and regulations. The prices for products on the Amazon.in marketplace are completely determined by the sellers.” Flipkart is yet to respond to these allegations.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Hashtag on X

Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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Amazon India Launches At-Home Diagnostic Service, Expands Healthcare Ecosystem

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Amazon India has expanded its healthcare portfolio with the launch of Amazon Diagnostics, an at-home diagnostic testing service developed in partnership with Orange Health Labs. Now available in six major cities—Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad—the service covers over 450 PIN codes and offers access to more than 800 diagnostic tests. Customers can book tests via the Amazon app, schedule home sample collection within 60 minutes, and receive digital reports for routine tests in as little as six hours, making healthcare more accessible and convenient than ever before.

This launch completes Amazon’s integrated healthcare suite in India, which already includes Amazon Pharmacy for medicines and Amazon Clinic for virtual doctor consultations. By bringing these services together under the Amazon Medical umbrella, the company enables a seamless outpatient journey—from doctor consultation to lab testing and medicine delivery—all managed through a single digital platform. The partnership with Orange Health Labs ensures high-quality, reliable diagnostics, supported by Amazon’s operational expertise and focus on customer trust.

Amazon’s entry into the $15 billion Indian diagnostics market signals a major shift in the country’s health-tech landscape, introducing new competition for established diagnostic players. Rather than competing solely on price, Amazon is prioritizing a seamless, trustworthy experience, aiming to address the growing demand for digital healthcare solutions and simplify access for millions of users across India.

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Bhavish Aggarwal’s Krutrim Unveils ‘Kruti’ — An Agentic AI Built for Bharat

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Kruti

Bengaluru, June 2025 – Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, has launched its new agentic AI assistant, Kruti. Unlike traditional virtual assistants, Kruti is designed with an Indian-first approach — combining cultural context, multilingual capabilities, and generative AI to offer a more intuitive, task-oriented experience for users.

Kruti is built to do more than just respond to queries — it can independently perform tasks, make decisions, and integrate across platforms for productivity and communication. Powered by Krutrim’s proprietary Indian-trained language model, it brings a deep understanding of local languages and digital behaviors, catering to both personal and business needs in the Indian ecosystem.

Aggarwal described Kruti as “India’s digital brain,” highlighting its role in redefining AI for Bharat. The assistant will be rolled out in phases, starting with enterprise partners and expanding through apps and APIs. As Kruti integrates into various platforms — including Ola’s services — it marks a significant stride in India’s ambition to lead the global AI race.

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