Alphabet Inc.,’s YouTube made an announcement on Thursday that content creators can start making money after their ads reach a threshold of 10,000 viewers.
This is just to ensure that a new channel isn’t posting another channels’ content. Moreover, after crossing 10,000 views, the new content should follow YouTube’s community guidelines and advertiser policies. Any revenue earned on channels with under 10,000 views up until Thursday will not be impacted.
YouTube, owned by Google, first launched its YouTube Partner Program in 2007 which allowed anyone to create a channel on the site and make money by posting videos on it. The more they get the views, the more money they can make.
This new action was implemented so as to curb people who make money by posting other’s videos on their channels.
YouTube also defines channel impersonation as a case in which a user copies a channel profile, text, graphics, and background. By this new law, YouTube believes this threshold will give them a high chance to gather enough information on a channel to know if it’s legitimate.
Ariel Bardin, YouTube’s VP of Product Management said: “If everything goes well after the creator hits the 10,000-lifetime views on the channel, we will review their activity against our policies and will start serving ads against their content.”
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