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WhatsApp Beta Introduces Group Mentions: A Game-Changer for Group Communication!

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WhatsApp Beta Introduces Group Mentions: A Game-Changer for Group Communication!

WhatsApp, the Meta-owned messaging platform, is enhancing group communication with a new feature that simplifies how users share updates in group chats. The app now allows users to mention entire groups in their status updates, streamlining the process of notifying multiple people simultaneously.

What’s New?

According to WABetaInfo, the group mention feature is being rolled out to beta testers on Android. This update enables users to tag an entire group in their status updates, ensuring all group members receive a notification and a direct message in their individual chats. This eliminates the hassle of manually notifying each member, making it easier to share critical updates or announcements across large groups.

Previous Limitations

Previously, WhatsApp restricted mentions to a maximum of five contacts per status, which posed challenges for users managing large groups. With this update, that restriction is lifted, allowing mentions of entire groups and enhancing communication efficiency.

How It Works

Group Mentions in Status

  • Tagging Groups: Users can now tag a group in their status update, ensuring everyone in the group is notified. This feature is particularly useful for sharing important events, updates, or news without the risk of missing out on anyone.
  • Universal Notifications: Once a group is mentioned, all participants—including those who have muted the group—will receive a notification and can access the status. This guarantees that critical updates reach every member.

Privacy Simplification

The feature simplifies privacy settings by eliminating the need to adjust them for specific contacts. When a group is mentioned, all members automatically gain access to the status update, making communication more seamless and inclusive.

Custom Lists for Direct Messages

In addition to group mentions, WhatsApp is introducing custom lists for organizing direct messages (DMs). This feature allows users to create personalized categories for their contacts, helping declutter their inbox and focus on important conversations.

Benefits of Custom Lists

  • Organized Chats: Users can group contacts into specific categories such as work, family, or friends, ensuring they can quickly locate and prioritize messages without getting overwhelmed by less relevant chats.
  • Enhanced Focus: By categorizing conversations, users can streamline their communication and improve productivity.

Why This Matters

The introduction of group mention and custom list features is designed to improve user experience, making WhatsApp an even more effective tool for both personal and professional communication.

Time-Saving Benefits

  • Efficient Communication: Group mentions save time by allowing users to notify all members about key events or announcements with a single action.
  • Improved Coordination: These features facilitate better coordination within large groups by ensuring that everyone stays informed simultaneously.

Global Rollout on the Horizon

Currently available for beta testers on Android, WhatsApp plans to roll out these features globally soon. This commitment reflects WhatsApp’s ongoing effort to adapt its platform to meet the evolving needs of its users.

Anticipated Impact

As these features become widely available, they are expected to enhance user engagement and satisfaction by providing more efficient ways to communicate within groups. The ability to mention entire groups directly aligns with current trends in digital communication where quick and effective information sharing is paramount.

Conclusion

With the introduction of group mentions and custom lists, WhatsApp continues to innovate and enhance its platform. These updates not only streamline communication but also reflect WhatsApp’s commitment to adapting its features based on user feedback. As beta testers explore these functionalities now, broader accessibility will soon follow, making it easier than ever for users to stay connected and organized within their communities. Keep an eye out for these exciting enhancements as they roll out globally!

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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